Direct and coordinate company sales and marketing functions.Develop and coordinate sales selling cycle and methodology.Direct and oversee the company marketing function to identify and develop new customers for products and services.Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.Analyze and evaluate the effectiveness of sales, methods, costs, and results.Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets.Plan and coordinate public affairs, and communications efforts, to include public relations and community outreach.Participate in the development of new project proposals.Establish and implement short- and long-range goals, objectives, policies, and operating procedures.Supervise the planning and development of company marketing and communications materials.Represent the company at various community and/or business meetings to promote the company.Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.Promote positive relations with partners, vendors, and distributors.Recommend and administer policies and procedures to enhance operations.Work with department managers and corporate staff to develop five year and ten year business plans for the company.Establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures.