Brent Artindale Email and Phone Number
After having launched and run a successful scooter rental business for 3 years it was acquired by another multi tier rental company.I have formulated a cookie cutter approach to small business and started a number of small businesses from the ground up for customers. This includes website, payment methods, legal requirements and business strategy planning. I am an experienced General Manager who excels at launching new products and growing existing businesses. With strong leadership skills I build fantastic teams with a solid people culture resulting in high staff retention and overall team success. Successfully having launched new businesses and products across diverse industries, I take a collaborative hands-on approach and I am not afraid to get my hands dirty if that’s what it takes. Gaining an understanding of business operational challenges I have worked to reduce costs by implementing system and process changes. The end objective to drive growth be that revenue, customer experience or other agreed metrics.
Procycles
View- Website:
- procycles.com.au
- Employees:
- 19
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Bmw Sales ConsultantProcycles Jun 2023 - PresentSydney, New South Wales, Australia -
FounderMy Scooter Rentals (Acquired) May 2020 - PresentSydney, New South Wales, Australia -
General ManagerCarly Car Subscription May 2018 - May 2020Sydney, Australia -
General ManagerDrivemycar Aug 2015 - May 2020Sydney, Australia• Directing the day to day operations of the Fleet and Sales teams. Setting KPIs and sales targets. Reporting to the CEO on growth and performance.• Work with the CTO on customer experience and improvements to the platform and website. • Work side by side with the Marketing Manager to drive SEM and SEO strategies to deliver high levels of fleet utilisation. Key Achievements • Identified new opportunities for the business to significantly increase revenue. Recognising that Uber… Show more • Directing the day to day operations of the Fleet and Sales teams. Setting KPIs and sales targets. Reporting to the CEO on growth and performance.• Work with the CTO on customer experience and improvements to the platform and website. • Work side by side with the Marketing Manager to drive SEM and SEO strategies to deliver high levels of fleet utilisation. Key Achievements • Identified new opportunities for the business to significantly increase revenue. Recognising that Uber drivers require access to cheap vehicles for long periods I developed the Uber rental product. Uber rentals now account for 40% of total revenue. • Increased fleet size by over 400 vehicles in 2 years a 100% increase. Working closely with the Business Development Manager I helped secure a partnership with Inchcape by proposing an experiential marketing campaign for Subaru Imprezas through the Uber platform. • Set up our Manila based customer service team of five to reduce costs and extend operating hours. • Instrumental in productising our car rental offering into a tiered Car Subscription model and launching to market. • Deployed the Hailstorm product, a ‘popup’ car rental service for customers that had vehicles damaged during hailstorm events. The pop-up delivered a car to them at their repairer, saving the insurer high rental vehicle costs and taxi fares. • Implementing company-wide NPS targets to measure customer satisfaction.• Launched affiliate marketing partnership to drive online bookings up by 15%. Show less -
ConsultantCollaborate Corporation Limited Mar 2015 - Aug 2015Sydney -
Business Development ManagerMammoth Au Sep 2014 - Mar 2015Sydney, AustraliaIdentify and establish new business relationships as well as farming existing accounts to build a strong regional pipeline for NSW. Work in conjunction with the technical team to develop strong value propositions and strategies to engage and convert new business opportunities for products and services into sales.• Deliver strong monthly, quarterly and annual KPIs and revenue targets.• Act as a company ambassador to the market, building key and strategic relationships.• Lead the… Show more Identify and establish new business relationships as well as farming existing accounts to build a strong regional pipeline for NSW. Work in conjunction with the technical team to develop strong value propositions and strategies to engage and convert new business opportunities for products and services into sales.• Deliver strong monthly, quarterly and annual KPIs and revenue targets.• Act as a company ambassador to the market, building key and strategic relationships.• Lead the development team to maximise existing relationships for future growth and participate in account management activities. Show less -
Digital Media Solutions Manager (Product Manager Stadium Wi-Fi)Telstra Aug 2013 - Apr 2014Sydney, AustraliaAnalysis of the Digital Stadium & Venue market to assess opportunities against both commercial value and strategic fit. Scope and define the processes in delivering Stadium HD Wi-Fi and productise this offering for Telstra to sell through its sales network whilst leading the go to market activities.• Successful delivery of Australia’s first connected Stadium at SCG, followed closely by ANZ Stadium. • Scope and define the Digital Stadium solution aligned to group strategy then deliver… Show more Analysis of the Digital Stadium & Venue market to assess opportunities against both commercial value and strategic fit. Scope and define the processes in delivering Stadium HD Wi-Fi and productise this offering for Telstra to sell through its sales network whilst leading the go to market activities.• Successful delivery of Australia’s first connected Stadium at SCG, followed closely by ANZ Stadium. • Scope and define the Digital Stadium solution aligned to group strategy then deliver following the RAPID process.• Driving the signoff process for the business case through internal constructor groups and customer facing business units. Show less -
Group Product Manager GamesTelstra Mar 2009 - Aug 2013Sydney, AustraliaThis role encompassed the management of GameArena, Australia’s largest non-aggregate games media site, gameNOW a subscription based games digital distribution service, BigPond Mobile Games the largest Australian-specific mobile games library in the country and Mobile Chat.Responsibilities include the day to day management and development of 5 permanent staff and freelance contractors, video editors and external development agencies. Successfully built up a portfolio of 4 digital… Show more This role encompassed the management of GameArena, Australia’s largest non-aggregate games media site, gameNOW a subscription based games digital distribution service, BigPond Mobile Games the largest Australian-specific mobile games library in the country and Mobile Chat.Responsibilities include the day to day management and development of 5 permanent staff and freelance contractors, video editors and external development agencies. Successfully built up a portfolio of 4 digital Products with a value of $20m. Complete end to end product management lifecycle from strategy planning, business cases to support new product ideas, P&L management to forecasting budgets and roadmaps. Strong negotiator delivering a number of solid revenue generating partnerships. • Identified a new way our customers were using the Games product, from this usage built a new Chat product. Mobile chat delivers $15m p.a. in new revenue to then business with over 50k daily customers.• Successfully launched the country’s first market trial of Cloud Gaming Product on T-Box.• Panel Speaker at Game-Tech conference 2011 (Smartphone Apps & Beyond).• Nominated for and successfully completed the Telstra Top Talent Development Program. Show less -
Senior ProducerTelstra Bigpond Jun 2007 - Mar 2009Sydney, AustraliaBrought in to consolidate multiple Games Product offerings, combining three digital storefronts into one customer centric games site. The project was delivered on time and to budget whilst successfully managing three external agencies, integrated billing and multiple internal stakeholders. Scoping, documenting and delivering projects on time and to budget using strong project management skills.• From ideation created the new product Games Shop online digital download store which became… Show more Brought in to consolidate multiple Games Product offerings, combining three digital storefronts into one customer centric games site. The project was delivered on time and to budget whilst successfully managing three external agencies, integrated billing and multiple internal stakeholders. Scoping, documenting and delivering projects on time and to budget using strong project management skills.• From ideation created the new product Games Shop online digital download store which became Australia’s leading digital distribution store.• Solely responsible for the development of UX, design and deployment of the Mobile store front for BigPond Games, delivering a bulk ingestion process which greatly reduced game deployment and thus time to market. • Identified the advertising potential for curated mini-sites, driving ad revenue above targets. Show less -
ProducerNetx. Nov 2006 - Jun 2007Created the design briefs, budgets and project plans for all new business. Worked alongside Account Directors to help secure new business by specifically applying knowledge of business and design.• End to end delivery of a number of high profile websites including Macquarie Bank & Vodafone.• Great ability to work with the customer to build a solution that meets their advertising requirements. -
Project ManagerLondon Underground Limited Sep 2003 - Aug 2006London, United Kingdom• Devised new ways to use existing technology frameworks to deliver real time train information to LU Staff & customers via internet / intranet applications. • Rollout to all stations the electronic station displays with real-time information from the NCC.• Get in fast and delivered quick win projects and implementation of mission critical software, examples being the successful roll out of PCs and XDAs to stations and control rooms.• Brokered a partnership with Cityspace which… Show more • Devised new ways to use existing technology frameworks to deliver real time train information to LU Staff & customers via internet / intranet applications. • Rollout to all stations the electronic station displays with real-time information from the NCC.• Get in fast and delivered quick win projects and implementation of mission critical software, examples being the successful roll out of PCs and XDAs to stations and control rooms.• Brokered a partnership with Cityspace which involved managing a huge number of stakeholders, including the Borough of London, to launch a first of its kind Touch Point Kiosk at London Bridge Station. Show less -
Business AnalystDepartment Of Infrastructure, Transport, Regional Development, Communications And The Arts Sep 2002 - Mar 2003Canberra, Australia• Developed business processes and systems for project tracking and prioritisation. • Using the RAD methodology successfully delivered an intranet application for staff contact management. -
Online ProducerTelstra Sep 2000 - Jun 2002Sydney, Australia• Launched Launch the Country Wide Tamworth Music Festival Webcast, Telstra Multimedia Media Guide.• Successfully introduced the concept of producer involvement in the idea and business development stage of projects. -
Web ProducerKgrind Feb 2000 - Sep 2000 -
Business Analyst ManagerSyscorp Investment Systems Nov 1996 - Feb 2000
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OwnerMpu Multiplayer United 1996 - 2000MPU was one of the first and largest regular monthly LAN party events in Australia starting in 1996 through to 2000 with over 200 regular members participating each month.
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Portfolio Compliance OfficerWestpac Investment Management May 1991 - Oct 1996
Brent Artindale Skills
Brent Artindale Education Details
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Securities Institute Of AustraliaDiploma In Financial Services -
High School
Frequently Asked Questions about Brent Artindale
What company does Brent Artindale work for?
Brent Artindale works for Procycles
What is Brent Artindale's role at the current company?
Brent Artindale's current role is Founder & General Manager at My Scooter Rentals.
What schools did Brent Artindale attend?
Brent Artindale attended Securities Institute Of Australia, Tafe, Knox Grammar School.
What are some of Brent Artindale's interests?
Brent Artindale has interest in Social Services.
What skills is Brent Artindale known for?
Brent Artindale has skills like Mobile Devices, Digital Media, Mobile Applications, Product Management, Strategy, E Commerce, Digital Strategy, Mobile Marketing, Digital Marketing, Content Strategy, Content Management, Mobile Games.
Who are Brent Artindale's colleagues?
Brent Artindale's colleagues are Matthew Palmer, Scott Norman, Naomi Johnson, Phillip Cesar Canete, Sean Golar, Payopay Froiland Kurt, Anup Bhattarai.
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