Excited to share that in my new role, I will be:Focusing on acquiring new mobile application clients for Google Ads & Analytics in the India region.Leveraging specialized knowledge in industries such as Gaming, FinTech, and EdTech to scale app businesses.Developing and executing go-to-market strategies for app-first businesses, including forming tech partnerships both internally and externally.Collaborating with C-level executives to understand their business needs and set data-backed expectations.

Google Vendor Partner: WNSConducting in-depth analysis of the Australia & New Zealand market and environmental factors to pinpoint and engage high-potential Google Advertisers.Identifying potential accounts through comprehensive research from diverse sources, nurturing and converting leads from initial allocation to acquisition.Collaborating with premium partners to optimize their digital presence through Google's online Search,Display, YouTube, and Mobile advertising solutions.Gathering crucial insights from advertisers, addressing challenges like low brand awareness, high customer acquisition costs, and precise audience targeting. Leverage Google's internal tools and Salesforce for thorough analysis, tracking pipeline reports, opportunity stages, and lead progression.Working across a wide spectrum of industry verticals, including Cryptocurrency, Classifieds & Local Businesses, Education, Health, Real Estate, Fintech, Retail, eCommerce, CPG, Media and Entertainment, Auto, Technology, Gambling, Travel and NFT.

•Developed a new business pipeline to introduce the Client and identify appropriate buyers within the target market. •Analyzed data using statistical methods to identify trends and patterns and provided strategic inputs to clients that helped them achieve their desired results. •Generated detailed and customized reports for global markets by primary and secondary data collection.•Conducted Market Research through industry contacts, publications and tracked business news to identify growth and determine prospects pain points to generate insights for a new product development, resulting in a successful launch that increased revenue by 25%. •Conducted follow-up communications with potential customers to move opportunities through the sales funnel.

• Worked under the guidance of Dr. Moshahid Alam Rizvi on my dissertation project. Thesis title "Impact of tumor hypoxia on molecular pathways, cancer therapy: Emerging therapeutic targets in cancer". • Discovered a new method to target and kill cancer cells that are resistant to current treatments. Presented findings to panel of expert researchers.

• Worked under the guidance of Dr. Moshahid Alam Rizvi in a project titled "Role of miRNAs in Cancer therapeutics.• Highlighted different approaches of miRNA drug delivery system, leading to more effective treatments.• Performed wet-lab experiments and analyzed data using statistical tools and conducted literature review of 100+ papers to identify the gaps in current research on miRNAs as a cancer therapy.• Presented findings to the team of 5 senior scientists, leading to the development of new hypothesis and experiment.

• Conducted research on competitor's marketing strategies and created presentations for the team to identify opportunities for new client acquisition, resulting in the implementation of new marketing strategies. • Collaborated with senior management and operations team to raise brand awareness on social media for different market research projects.