Joe Mcgrath Email & Phone Number

Saint Paul, Mn, Us

Amsterdam, Noord-Holland, Nl

• Create compelling business narratives and other engaging content for a variety of stakeholders, both internal and external• Facilitate cross-functional collaborations on internal communications in support of employee engagement in business strategy, change management, and campaign activation• Prepare executives for presentations, speeches, and other leadership communications• Produce town halls, webcasts, intranets, and social media content and campaigns• Measure and report the impact of communications programs and campaigns, both quantitatively and qualitatively, in keeping with pre-set timelines, budgets, and KPIs• Manage agency teams and independent consultants –– creatively, strategically and financially –– to ensure objectives met and budgets maintained

• Abbott Laboratories - Contributed to planning, execution and evaluation of public affairs effort, including internal communications and media relations, surrounding FDA advisory committee meeting and FDA approval of global healthcare company's novel coronary stent • Leica Biosystems - Advised on global brand and business unit PR and communications for international cancer diagnostics company’s major initiatives, product launches, M&A and issues management• Tactile Medical - Supported development of PR and corporate communications strategy, including news and social media engagement, for leader in at-home treatments for lymphedema and venous insufficiency• Vytronus - Implemented strategic framework for planning, executing and measuring med-tech start-up’s corporate communications and PR to support clinical and business development of investigational treatment for atrial fibrillation that combines robotics and ultrasound technology• OSSIO - Drove media messaging and coverage for orthopedic fixation technology company with differentiated product offering featuring bio-integrative fiber that performs like bone after implantationThrough ROI Communication:• Amazon Logistics - Supported development of new training brand for e-commerce company's global delivery workforce numbering 450,000 employees and contractors• Collins Aerospace - Supported development of communications toolkits for aerospace and defense contractor's rollouts of Office 365 and Salesforce• Genentech - Collaborated on measurement strategies for global biotech's manager communications program

• As direct report of CEO, developed and delivered new corporate narrative in collaborative effort to restore specialty pharmaceutical company’s reputation among range of stakeholders with $500k annual operating budget• Socialized and demonstrated value of strategic approach to media relations as key component of issues management and crisis communications• Increased pace, quality and relevance of internal and external communications; streamlined processes for both (e.g. – revamped corporate website to reflect new vision; launched new intranet to drive employee engagement)• Established and began implementation of public affairs program with national law firm to educate key members of Congress about company’s remediation of former employees’ past misconduct and vision for future• Initiated restoration of patient ambassador program to humanize company and highlight importance of its supportive care products for disease states associated with cancer and AIDS• Managed digital marketing, investor relations and lobbying firms as extension of function staff

Minneapolis, Mn, Us

Cardiac and Vascular Group• Served as corporate spokesperson for $4B cardiovascular businesses, strategically cultivating relationships with targeted media to drive differentiated coverage and for coronary, peripheral and aortic segments• Developed and directed communications and media strategies for evidence dissemination, including data presentations and study publications; regulatory milestones, such as FDA and CE mark approvals; and product launches• Drove PR for more than 30 product launches, including: Endeavor drug-eluting stent (20% U.S. market share within 6 months); Resolute Integrity drug-eluting stent (35% U.S. market share within 1 year); Endurant AAA stent graft (50% U.S. market share within 6 months); IN.PACT Admiral drug-coated balloon (50% U.S. market share within 3 months)• Contributed expertise to cross-functional international teams that planned and executed communications surrounding major acquisitions, including: $50B acquisition of Covidien (2015); $1B acquisition of Ardian (2012); and $350M acquisition of Invatec (2011)• Collaborated with IR colleagues over three-year period to raise awareness among analyst community of drug-coated angioplasty balloons as major growth driver for $1.5B Aortic and Peripheral Vascular business• Oversaw PR for three-year, $2M integrated marketing communications campaign that generated more than 160M exposures to information about risk factors and treatment options for abdominal aortic aneurysms, resulting in increased patient screenings and referrals• Initiated and developed mutually beneficial relationships with leading patient advocacy groups• Managed integrated communications agency teams as extension of internal resources with annual budgets of up to $1M• Supported management of business performance and product quality issues• Served as key collaborator and communications advisor to business and function leaders• Improved employee engagement through quarterly town halls and intranet development

Minneapolis, Mn, Us

Neurological Division• Served as corporate spokesperson for $1.2B Neurological division and its three businesses: Movement Disorders, Pain Management and Gastro/Urological• Selected for core team to develop five-year strategic business plan, working with leaders from Finance and Marketing to prepare division’s president for presentation to corporation’s Board of Directors• Prepared division’s president for “60 Minutes” interview filmed at corporate HQ on potential for Deep Brain Stimulation (DBS) as investigational treatment for psychiatric disorders• Tapped to lead PR and corporate communications for $2.5B CardioVascular division, including imminent U.S. launch of Medtronic’s first drug-eluting stent, from Coronary business HQ in Santa Rosa

Minneapolis, Mn, Us

UK and Ireland Region and Neurological Division for Western Europe• Established and developed all functional systems and processes, from media monitoring and press release distribution to media relations and issues management• Served as spokesperson for corporate entity and all of company’s businesses in region• Developed media relations program that resulted in national coverage for various products and therapies across businesses• Oversaw updates to multiple countries’ corporate and therapy awareness websites• Cultivated relationships with patient advocacy groups including Arrhythmia Alliance, Diabetes UK and European Parkinson’s Disease Association to drive public awareness of disease states for which Medtronic offers treatment options, resulting in mutually beneficial media coverage• Produced all-employee meetings featuring physicians and patients representing multiple businesses to drive engagement and organizational unity• Planned and participated in hosting event for Ireland’s Prime Minister at Galway manufacturing operation to showcase company’s innovations• Promoted to Director of Public Relations for $1B Neurological division at corporate HQ

Minneapolis, Mn, Us

Neurological Division• Served as $1B division's spokesperson and provided functional leadership for range of implantable therapies• Developed umbrella positioning for division as leader in emerging field of restorative neuroscience• Supported U.S. launches of Deep Brain Stimulation (DBS) as treatment for Parkinson’s disease, Essential Tremor and dystonia; orchestrated one-to-one briefings for top-tier reporters with influential physicians about future frontiers for DBS• Managed PR component of multiyear, $2M marketing communications campaign called “Tame the Pain” for neurostimulation pain therapy that included U.S. and European media tours with entertainer Jerry Lewis as celebrity spokesperson• Selected for two-year expat assignment to establish and build communications function for company's businesses in UK and Ireland, location of major manufacturing operation

New York, Ny, Us

Clients included Breathe Right nasal strips, Coca-Cola, Microsoft and regional telecom U S WEST.• Managed multiple account teams and staff members, and program budgets of up to $500K • Contributed to growth of agency’s $5 million consumer products practice by consistently delivering for current clients and securing new clients • In four years, rose from Assistant Account Executive, to Account Executive, to Senior Account Executive, to Account Supervisor Breathe Right nasal strips• Directed planning, execution and measurement of public relations for CNS, Inc.’s marquee brand• Conducted and coordinated consumer and trade media outreach surrounding FDA clearances, marketing alliances, consumer surveys and contests, and sports sponsorships to sustain brand awarenessCoca-Cola• Coordinated national and local market media relations for company’s sponsorship of “Taste of the NFL” • Drove print and broadcast media coverage that generated more than 35 million audience impressions for brand in third consecutive year of client’s title sponsorshipMicrosoft• Developed and supervised consumer PR program for company’s SideWinder brand of game devices, generating brand publicity in mainstream and enthusiast media• Planned and publicized Microsoft Baseball 3D simulation of MLB All-Star Game, generating more than 75 TV news stories and 12 million audience impressionsU S WEST (subsequently QWEST)• Led creation, implementation and evaluation of regional telecommunications company’s 1999 consumer public relations program, which won national PRSA award for raising awareness and driving sales of core products and services through lifestyle and feature stories in mainstream media• Conceived and conducted “Privacy Plus Family Dinner Contest,” winner of 1999 Minnesota PRSA award

Cergy, Fr

• Improved recruitment of students and faculty to Cornell University’s jointly administered graduate business program in international hospitality management by revising application materials, informational brochures, standard correspondence and other communications materials• Enhanced program’s reputation by planning, promoting and hosting successful international meeting of European hotel school directors about trends in hospitality management and education

Richmond, Va, Us

• Advanced from intern (as college student), to publications specialist, to managing editor, in charge of biweekly newsletter, quarterly magazine, and triannual trade journal, as well as collection of promotional materials• Elevated design and editorial standards of association’s member publications, including periodicals (newsletter, magazine and journal) and promotional materials; standardized publication schedules and streamlined production processes to save time and money

Bachelor'S Degree, Communication

Pre-Medicine/Pre-Medical Studies