• Developing marketing assets and sales materials to communicate product value proposition• Thought leadership content creation (blogs, whitepapes, videos, podcasts etc.) to showcase organization's value proposition.• Managing strategic initiatives with key partners for joint marketing programs and resource enablement• Liaisoning with product managers to define offering's core messaging and go-to-market plans• Collaboration with central marketing and brand teams and external agencies to define product positioning and marketing• Streamlining internal communication for better collaboration and key information sharing at organization level• Working with alliance team for seamless execution of partner activities and marketing alignment

• Marketing lead for Cloud services (AWS, GCP, Azure, OCI)• Developing Marketing assets i.e. Whitepapers, Case Studies, Flyers, Microsites/Webpages, blogs etc. for visibility and sales enablement• Coordination with Product, Practice, Sales & leadership team for Marketing Programs• Active participation in Cloud competencies and SDPs by way of providing marketing & content support• End to end execution of customer events (On ground & virtual)• OEM/hyper scalers co-ordination (MDF planning, campaign reporting, power weeks, deal registration)• Alliance & partnership for joint GTM and partner programs

• Strategic marketing & communication for eGSP application (SaaS offering for GST return filing) • Campaign planning, budgeting & ROI evaluation• Alliances and Influence Initiatives as a part of product marketing strategy• Agency coordination to execute creative, event, Research assignments• Digital campaigns for visibility and lead generation

• Targeted campaign for business lead generation• Technical Content writing for different offerings and solutions• Internal communication, website updates, Microsites designing and asset creation• Managing internal technical newsletter (at group level)

• Developed and executed go-to-market plans • Brand Promotion through BTL activations • Modern Trade Activation / Retail branding • Reports, analysis & evaluation• Market research and competitive analysis • New Market Development / Other Marketing practice • Co-Marketing / Cross promotions

• Brand Management & communication• Digital Marketing, e-mail marketing campaign• Channel Marketing (for horizontal & vertical expansion)• Business Lead Generation• Amplified sales pipeline with potential leads for Inside & field sales • Agency & Vendor Management • Alliances and Influence Initiatives

• ATL activities (Print & Radio campaigns)• Media planning, Buying, Costing• Agency Co-ordination• Vendor Management• Response Analysis & Competition tracking• Marketing support for Field sales & Regional marketing teams

• Retail shop display (Ensuring availability of merchandise & PoS materials, innovative display)• ISD management (Product trainings, sales pitch, communication)• Merchandise quality and proper display, location on floor to promote & maintain visual appealing• Monitoring & analyzing sales records and consumer purchasing trends