Consult and Advise on content strategy for end-to-end activations, global content and team structures. Help elevate content that speaks to UHNWI and HNWI within the luxury brand space through new and existing mediums.

Lime the boutique creative agency. Re-define, transform and amplify brands by fusing our creativity and marketing strategy with powerful storytelling. - Social Media Strategy- Paid Media- Digital Landscape and content- Social & PR activations

- Short to medium-term projects across digital content and social, covering content strategy, branding, community management and reporting & analytics.- Recent work includes strategy and reporting for Blue-chip companies and global brands within the Automotive, Cooking Appliances, and Entertainment sectors. - Tools Include GA, Crimson Hexagon, Brandwatch, Social Bakers, Sprout, and Falcon.

D&AD New Blood Awards 2020, 2021 and 2023 - Portfolio Surgeries Help ambitious and talented creatives deep-dive into their portfolios showcasing their work. Developing how to best present ideas and focus on a digital approach to stand out from the crowd.D&AD 2023 Portfolio reviews focused on disability, partnering up with Creative Equals.

Working within the sister brand at Hello! Helping the team with editorial and content strategy for global clients, aligning with creative teams and account director to present a future content plan.Clients: Kinder

• First employee during Pre Seed Round of $1.2million - Crypto/ NFT Alternative Assets Start-Up• Oversee all of the marketing for the brand, working across global markets on both digital and traditional marketing within the Web2 and Web3 space. • Lead on brand development, strategy & positioning, and creation of organic and paid content simultaneously through local and global markets. I was managing and liaising with partners on Paid Advertising (Influencers, affiliate networks, paid media) and managing end-to-end content for SEM, SEO, Video, Display, and PR. 6 months performance (Dec – Present):- 328% increase in organic referral backlinks- 78% increase in total # organic keywords ranked on Google- 96% increase of # keywords in Top 1-10 Goggle search results• Support the co-founders with thought leadership and develop personal branding to help leverage their expertise.

- Managed a team of four social media managers, which covered three accounts highlighting national events, corporate news and promoting Visit Qatar to the International market.- Headed up a new social media strategy, aligning content creation, purpose and communication for the re-branding of Visit Qatar. Envisioning how we approach our users and determine curated storytelling within the global travel industry.- This was in conjunction with organic, paid and Influencer campaigns on delivery with Qatar Airways, FIFA World Cup and Supreme Committee for Delivery & Legacy. Researching consumer behaviours, traits and location insights to brief digital paid campaigns to target international travellers. - Reporting weekly on projects and campaigns to the board of directors to make sure we were in line with PR, Digital and Marketing campaigns across the government entity.

- Advised on organic and paid content for various clients including Deloitte, EasyJet, Balfour Beatty, Angelia Ruskin University, Queen Mary University, TeachFirst.- Experience with managing the entire lifecycle of a content strategy project, from understanding client details to performing content audits and gap analyses.- Daily lead on the overall management of Deloitte's UK careers social media, content strategy, ideation, delivery, optimisation and performance.- Content strategy approach reviewed every quarter, analysing performance and engagement through reporting and analytic tools. Combination of ROI and touchpoints to accredit various digital platforms and drivers against goal completions or deliverables. - Aligning with global brand guidelines to ensure consistency on national/global campaigns. Such as ideation and communication on PRIDE and diversity campaigns.

- Responsible for overseeing all UK marketing for the brand, ensuring brand guidelines are met across all channels of distribution. Created brand identity by consulting on a new logo design, new website design, content strategy, blog and case study guidelines. - Responsible for website traffic and oversee all SEO, Google AdWords & social media campaigns: • Website traffic: Avg 150,000 sessions per month• Total Keywords organically ranked: 61,000• Increased the organic ranked keywords by 11,000 (Page 1 Google - Position #1-3 by 60 keywords). • Total organic social media reach: 1.9 Million – Increased by 114.1% (since 2017)• Total number of engagements increased by 101.1% across all social media platforms (since 2017)- Worked closely with the Managing Director to create quarterly reports to the board of directors while communicating strategy and plans for the campaign & sales departments. Established an In-house social media agency creating a new source of income and diversifying the product portfolio for the business. Successful campaigns for clients such as Lloyds Banking Group, Historic England, NUS and Morrisons.

TRESemme - Consulted on the transition between advertising agencies for the client on best practise social media policies, community documentation, and all necessary training to educate future social media managers. Through the transition, I overlooked the content and community guidelines helping to bring the client up to speed and pivot to any necessary ongoing changes. Adjusting the content plan around consumers becoming promotors and positive customers. We saw an 80% increase in total social media page engagements and 63.5% positive sentiment from consumers within a 6 month period.

Working as a specialist is unlike any other job, as part of a team we deliver world-class customer service that promotes passion, interests & excitement around Apple products and services. On a daily basis, I showcase how Apple products can enrich people's lives from inspiring creativity to accessibility.

SINTILLATE is Europe’s finest nightclub and event management company. Event locations included Marbella, Ibiza, Tenerife, Dubai, and Egypt. Daily management of 16 social media accounts. Crafting tweets, Instagram captions and captivating Facebook posts to drive engagement and clicks.- 2,500% increase in website purchases directed through FB ads- 24.1% month on month unique user increase directed to website- Increased social media following: Instagram 30% | Facebook 13% | Twitter 1.2% - Avg 27K increase of followers per platform

Owner/ Founder of a streetwear magazine focused on fashion, music & culture. Collaborating with brands, festivals, gigs, stylists, photographers and events. www.LegionMag.com | Instagram: @LegionMagazine

From client pitches to Google rankings & content creation, my time at Level Up Marketing was fascinating and challenging. Working within a startup company it's pushed and challenged my skill set in every angle. I contributed to clients business growth through innovative strategies as well as focusing on creative organic content. - Developed SEO optimized content for 20 websites; writing personalised blog posts, call to actions and site copy. Achieved page 1 Google rankings for 15 clients within 7 months as well as an increase of organic search traffic. - PPC campaigns, conducting keyword searches and selecting the budget for clients Ad campaigns. - Advised clients on targeted campaigns on social influencers, demographic targets, and paid advertisement. Increased social media engagement for clients overall 15% month on month Increase.

Solely responsible for paying companies who work with Ford, processing TT, ACH & monthly payment runs in upwards of £200K across a geological site. I also created advanced Excel formulas to help with data interpretation. (Vlookup, Conditional formatting, IF Statements)Promoted to a bigger client account after streamlining a certain geographical site: Gillingham > Bristol.

PR Intern for KTZ women's SS16 fashion show. Areas covered; Finance, HR & Marketing. With the budget, I managed the day-to-day expenditure against the agreed budget as well as being solely responsible for the entire interview and hiring process for interns. My greatest achievement was approaching the directors and pitching to use Snapchat as a platform for promotion on social media. I was in charge of KTZ's Snapchat account, which we launched in correlation to the show.