Lorena Victoria Email and Phone Number
Lorena Victoria work email
- Valid
- Valid
Lorena Victoria personal email
- Valid
- Valid
With over a decade of experience as a senior marketing professional, I specialize in crafting and executing data-driven digital strategies that drive growth and elevate brand presence in competitive B2B markets. My expertise lies at the intersection of creativity and analytics, where I develop end-to-end campaigns that resonate with target audiences and deliver measurable results.I excel in building and launching new business initiatives by collaborating across sales, product marketing, and analytics teams. My approach is rooted in out-of-the-box thinking and a deep understanding of funnel analytics, enabling me to create delightful customer experiences and optimize the customer journey.Key strengths include:- Enterprise Programs: Extensive experience in implementing enterprise-level demand generation programs and processes, particularly in high-touch sales and midmarket environments.- Campaign Orchestration: Expertise in managing macro and micro-segmentation to deliver targeted messaging across multiple channels, including paid, organic, owned, and web.- Data-Driven Decision Making: A strong passion for metrics, using analytics and performance data to guide marketing strategies, optimize spend, and achieve business goals.- Marketing Automation: Proficient in leveraging tools like 6sense, Demandbase, Eloqua, Hubspot and Salesforce to increase demand and streamline campaign execution.- ABM Strategy & Orchestration: Proven success in building out ABM strategies and orchestrating campaigns for global multinationals such as SAP, Oracle, KPMG, EY, etc driving targeted growth and impact.- Cross-Functional Collaboration: Ability to work effectively with creative teams, sales, product marketing, and technology teams to align on objectives and execute seamlessly.My global experience in SaaS and technology sectors, coupled with my expertise in ABM strategy, enables me to bring a unique perspective to any organization looking to achieve sustained growth through innovative marketing solutions.Keywords: Strategic Leadership, Digital Marketing, ABM, Content Marketing, Public Speaking, Market Research, Brand Management, SEO/SEM, E-commerce, CRM, GDPR, Multilingual, SaaS, B2B/B2C, Public Sector, Retail Marketing, AI.Tech Stack: Jira, Confluence, Slack, Microsoft Teams, Asana, Basecamp, Airtable, Workzone, Salesforce, HubSpot, Google Ads, LinkedIn Sales Navigator, SEMrush, META, WordPress, Shopify, WIX, Drupal, Canva, FIGMA, Google Analytics, Tableau, Power BI, DOMO, Looker Studio, 6sense, Demandbase, Bombora.
-
Abm & Field Marketing, Demand GenerationThomson Reuters Apr 2024 - PresentToronto, On, CaLeading ABM and Field Marketing initiatives across the US and EMEA tax and trade sectors at Thomson Reuters, I focus on amplifying market presence and driving sustained growth. I oversee the Indirect Tax and Trade verticals for Corporates and develop sophisticated ABM strategies in collaboration with key partners, including Oracle, SAP, KPMG, and EY. As a 6sense subject matter expert, I spearhead ABM training efforts, ensuring alignment across the ecosystem with precision targeting and optimal campaign performance.Key Expertise: Salesforce, Tableau, Workfront, 6sense, Sendoso, Advisor, Eloqua, ON24, Anaplan, Adobe, DAM. -
Fullstack Marketing ConsultantIndependent Consultant Aug 2012 - PresentI bring a wealth of expertise and a proven track record in crafting and executing sophisticated marketing strategies that significantly enhance client engagement, market presence, and profitability across various sectors, including B2B and B2C. My deep understanding of data analytics and digital marketing solutions positions me uniquely to drive sustainable business growth and operational excellence.๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐- Lead the development and implementation of comprehensive marketing strategies that align with organizational goals and address emerging market trends.- Spearhead digital transformation initiatives, including the adoption of CRM systems and advanced analytics tools, to optimize marketing performance metrics.- Manage high-profile campaigns and digital engagement projects, achieving outstanding results in global engagement and revenue growth.- Oversee a team of marketing professionals, fostering a culture of innovation, collaboration, and high performance.- Cultivate strategic partnerships with industry leaders, enhancing business development opportunities and expanding market reach.- Utilize a robust tech stack to create data-driven marketing solutions that improve customer acquisition and retention.๐ก๐ผ๐๐ฒ๐ฎ๐ฏ๐น๐ฒ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐บ๐ฒ๐ป๐๐- Lead strategic ABM & Field marketing for Thomson Reuters in the US & EU tax sector, enhancing market presence and driving growth marketing initiatives in Onesource, Indirect Tax, Retail, SAP & Oracle. (๐๐ฐ๐๐ถ๐๐ฒ)- Directed the annual ๐๐๐น๐ฎ๐๐๐ถ๐ฎ๐ป Codegeist Hackathon for a leading SaaS collaboration software provider, achieving a 155% increase in global engagement.- Revamped the digital marketing strategy for ๐๐ป๐๐ฒ๐ฟ๐๐, resulting in a 27% increase in engagement and a significant boost in revenue within two months.- Engineered multimedia marketing roadmaps that integrated digital and traditional tactics, significantly elevating brand visibility and business growth.
-
Marketing AdvisorGainwell Technologies Jun 2022 - Oct 2023United States, UsAnnual Advertising Budget: $2.2 Million | ARR: $1.7 BillionGuided a strategic overhaul in B2B digital marketing for the SaaS sector, boosting demand generation and brand engagement by adopting ABM strategies and AI innovations. Oversaw website and UX strategies, setting benchmarks for content, campaigns, products, and talent acquisition. Crafted data infrastructure and go-to-market strategies for organic social, SEO, ABM, display, programmatic, and email marketing. Oversaw budgets, enhanced analytics, and utilized AI to improve efficiency in social, display, and video marketing efforts, aligning with overarching business objectives.- Architected and executed comprehensive digital marketing strategies, achieving a 45% increase in targeted traffic and a 25% uplift in organic traffic by integrating website optimization, content marketing, product positioning, SEO, SEM, email marketing, and display advertising.- Boosted government and healthcare sector engagement 5x - 12x by deploying advanced ABM/ABX strategies, markedly improving lead quality and accelerating the SaaS sales cycle.- Pioneered AI best practices in marketing, substantially elevating marketing ROI and optimizing demand generation efforts. Facilitated extensive training for the marketing team on emerging trends and technologies.- Orchestrated strategic partnerships and directed the RFP process with website agency, ABM>ABX platform/agency, sales enablement, and social media platforms, ensuring seamless internal onboarding and elevated internal & client experiences across every touchpoint. -
Digital Marketing ManagerAmerican Heritage Schools - Broward Campus Dec 2019 - Jun 2021Fort Lauderdale, Florida, UsAnnual Advertising Budget: $1.5 Million | ROI: 5:1 Directed the digital transformation and marketing strategies to fortify the institution's digital footprint and student engagement. Accelerated brand recognition, student body growth, and streamlined the employment funnel.- Drove an 18% increase in brand visibility and a 15% rise in student enrollment through meticulously targeted digital campaigns. Utilized a dynamic mix of paid media, data analytics, print, and email marketing strategies, seamlessly aligning with the institution's mission and enhancing brand identity.- Enhanced cross-functional collaboration, culminating in a 25% improvement in campaign efficiency and effectiveness by bridging the brand identity strategies with organizational objectives and addressing both immediate and strategic performance challenges.- Developed and implemented comprehensive B2B and B2C campaign strategies, securing a 28% boost in national brand recognition and 15% globally.- Created professional development initiatives, in concert with the C-Suite, to elevate team capabilities and service excellence, yielding a 15% enhancement in support metrics and employee satisfaction scores. -
Global Account Manager (Latam, Emea, Caribbean & Na)Expedia Group Jun 2015 - Nov 2018Seattle, Wa, UsAnnual Advertising Budget: $14 Million | Average ROAS: 8:1Orchestrated strategic planning, execution, and optimization of expansive global marketing campaigns, significantly advancing market growth and customer engagement across key territories.- Achieved YOY growth of 30-40% in the Caribbean and 65-70% in Central and South America, propelled by deep market analysis and adeptly applied multi-channel strategies, enhancing brand presence and engagement.- Transformed Ad Engineering processes and governance, enhancing operational efficiency and market penetration through innovative strategy and rigorous account management.- Leveraged BI tools and CRM insights to analyze campaign performances, honing marketing efforts, and amplifying partner revenue by 20%, elevating customer experiences through targeted engagement enhancements.- Forged strategic partnerships, driving unified marketing efforts to secure a 10:1 campaign ROI uplift.- Led transformative marketing in the Eastern Caribbean & LatAm, boosting market share by 15% through dynamic omnichannel campaigns and infrastructure revamps.AccomplishmentsLed the Latin America Campaign of the Year for Instituto Guatemalteco de Turismo, boosting Guatemala's visibility. Partnered with INGUAT to target travelers from the U.S., U.K., Germany, France, and Canada via a multi-platform campaign, enhancing customer experience and brand positioning.Fly Like A VIP: Architect of integrated, personalized marketing relaunch for Copa Airlines in the US, across multiple media vehicles promoting a compelling brand message while customizing based on customer segments with 52% YOY growth. -
Sales & MarketingEspn Jan 2012 - May 2012Bristol, Ct, Us- Spearheaded a groundbreaking social media campaign in collaboration with Land Rover, achieving a 20% increase in followers, a 25% boost in engagement rate, and a 30% rise in overall reach, setting a new standard for future campaigns.- Played a key role in the production of radio commercials that led to a 15% increase in brand recognition and a 20% uplift in listener engagement, significantly enhancing ESPN Radio's market presence.- Orchestrated and executed ESPN Radio events, surpassing expected attendance by 25% and achieving a participant satisfaction rate of 90%, reinforcing the station's reputation as a premier destination for immersive sports experiences.- Utilized data-driven strategies to monitor and optimize campaign performance, resulting in a 15% improvement in marketing effectiveness and contributing to a notable increase in overall brand visibility. -
Sales Operations SupportSuccessories Oct 2008 - Apr 2011Delray Beach, Florida, UsDrove customer engagement and brand loyalty through innovative sales and marketing strategies at this leading motivational products company. Spearheaded the LiveChat development project and played a pivotal role in enhancing the customer support and sales teams' performance.- Led the LiveChat development project, significantly enhancing online customer interaction and support capabilities.- Boosted brand loyalty by 20% through strategic analysis of sales efforts and client RFQs, optimizing active bid processes and providing critical support and reporting to the Relationship Manager.- Developed and executed functional testing, creating use cases and test scripts to improve automated regression testing, and enhancing product and service delivery. -
Product ManagementIron Bridge Tools Jan 2008 - Oct 2008Leveraged expertise in product lifecycle management to drive the design, development, and market introduction of innovative product lines. Executed strategic negotiations with Chinese manufacturers to secure optimal production strategies, significantly enhancing product quality and cost efficiency.- Directed end-to-end product development, from conceptualization to production, fostering seamless collaboration between the US Product Design Team and Chinese manufacturing partners, resulting in a 12% improvement in time-to-market for new products.- Led the launch of 8 SKUs within the SKIL hand tool line and over 40 under private labels, achieving a market penetration rate of 16% within the first year. Managed intricate logistics and shipment scheduling, ensuring timely delivery of core and promotional items and contributing to a revenue increase of 3:1.- Implemented robust product management practices, enhancing cross-functional team coordination and product innovation leading to a 26% reduction in production costs and a 34% increase in product quality scores.- Negotiated strategic agreements with suppliers, securing favorable terms that reduced material costs by 17% and improved supply chain efficiency, driving a 5% increase in gross margin.
-
Operations Specialist (Compliance & Due Diligence (Kyc/Aml)Abn Amro Bank N.V. Jan 2006 - Aug 2007Amsterdam, NlContributed to the bank's compliance and operational efficiency by managing risk assessment processes and supporting due diligence efforts in anticipation of federal audits. Enhanced the wire transfer processing environment through meticulous analysis and coordination.- Developed comprehensive KYC/AML documentation and processes, significantly enhancing compliance and operational risk management capabilities.- Initiated and executed the development of complex memorandums and charts of accounts, significantly contributing to the organization's readiness for federal audits and bolstering the compliance framework.- Improved the wire transfer processing environment by integrating Fedline Advantage and Swift Alliance systems, driving a 35% reduction in error rates and achieving a 15% improvement in transaction turnaround times, thereby enhancing operational efficiency.
Lorena Victoria Skills
Lorena Victoria Education Details
-
Florida Atlantic University - College Of BusinessBusiness Management
Frequently Asked Questions about Lorena Victoria
What company does Lorena Victoria work for?
Lorena Victoria works for Thomson Reuters
What is Lorena Victoria's role at the current company?
Lorena Victoria's current role is ABM โก๏ธ ABX Architect + Data ๐ค | Digital Marketer & Demand Gen Strategist | B2B | Global SaaS & Tech Experience | ๐ฆ๐ป๐ถ Mama.
What is Lorena Victoria's email address?
Lorena Victoria's email address is lo****@****ail.com
What schools did Lorena Victoria attend?
Lorena Victoria attended Florida Atlantic University - College Of Business.
What are some of Lorena Victoria's interests?
Lorena Victoria has interest in Management, Digital Media, Public Relations, Volunteering, Traveling, Marketing, Social Media, Communication, Business Development, Professional Coaching.
What skills is Lorena Victoria known for?
Lorena Victoria has skills like Marketing, Sales, Customer Service, Management, Marketing Strategy, Account Management, Social Media, Social Media Marketing, Crm, Business Development, Trade Shows, Leadership.
Who are Lorena Victoria's colleagues?
Lorena Victoria's colleagues are Carolina Gasca Vergara, Robert Quarm, Robert Romero, Alejo Viotti, John Chow, Elisha Bala-Gbogbo, Karthikeyan S.
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial