Parul Khanna Email & Phone Number

Noida, Uttar Pradesh, India

• Align with goal and mission statement of company & CEO and drive the marketing strategy and growth strategy of the company.
• Generate sales and leads through SEO, SEM, social media channels, email marketing and digital marketing. Keeping the Cost Per Like (CPL) is as low as ₹91.
• Digital Marketing Strategy: Through feedback and collaborative work with sales team, do data analysis and develop campaigns and newer segments according to the buying pattern of customer.
• Customer With a P&L-led marketing strategy, drive customer acquisition online: IN 9 months, 55,000 unique visitors for website.
• Brand Management - Online and offline. Content creation and management across all online platforms – including website, email marketing, WhatSapp marketing, brochures, travel trade stalls. The bounce rate has on an.

Mumbai Area, India

• Launched Mahaasmita Rural Accelerator Project (MILAP) – A joint initiative of FICCI and Maharashtra State Rural Livelihoods Mission, Government of Maharashtra. A one-of-a-kind and first rural accelerator for village.
• Single-handedly set-up office in Mumbai for project execution
• Project Execution: Being the Project co-ordinator in Mumbai, launched, liasoned, strategized the project leading a team of 7 project mentors.
• Project Strategy and branding: Strategized and co-ordinated with industry experts to mentor 300 rural women, led drafting of course and on-ground execution of MBA classes and product development
• Brand Development: Created the collaterals, as well as brand logo
• Drafted project reports and proposals for FICCI

Delhi Area, India

• Part of launch team of IIRRADA – A SERB (GOI) and FICCI initiative to promote industry relevant R&D with academia.
• Project Management: Did road shows across India to spread awareness and get applicants from the academia.
• Planned and executed Road to the Global Entrepreneurship Summit (GES) Series in Delhi in 2017, a FICCI-NITI Aayog and the Government of the United States of America partnership entrepreneurial event. It got together.

Noida Area, India

• Brand Development and re-branding of company into an experiential offbeat chain of resorts. Developed and launched website 2.0 which led to 25 % increase in traffic in first month itself and 15 % increase in online.
• Customer Acquisition and lead generation: i.e; Designed Campaigns – Successfully executed destination blogs – led to traffic of 20,000 and 17,000 unique visitors.
• Brand management – content strategy and content creation. Brand efforts got us awarded, ‘The Best Upcoming Resort Chain India’ in 2016 by the Lonely Planet and Best New Leisure Product by IITM Bangalore in 2016.
• Team Building and Training: In the dynamic, ever-changing startup world, led 3 verticals and a team comprising content, digital marketing, design and photography.
• Event Management i.e; Farm to Fork series and New Year party, both had a high ROI and got covered in national publications – Vogue India and Hindustan Times.
• PR Management: Ideated and direct the PR team for relevant brand coverage on platforms, such as Business Insider, Economic Times, Outlook Traveller, Business Today, YourStory and Entrepreneur among many others.

New Delhi Area, India

• Apart from the weekly Brunch work, I was the issue-editor for Hindustan Times Brunch collectible, The Top 50 Stars of our time. I co-edited it. Was hands-on involved in it from inception – ideating on the matter.
• Was responsible for getting Ajay Devgn and Kajol to be part of the entertainment session with Vir Sanghvi for the Hindustan Times Leadership Summit.
• Branched out and covered alternate cinema for the magazine, did interviews with filmmaker Dibakar Banerjee, Anurag Kashyap, Anand Gandhi among others.

New Delhi Area, India

• Was closely involved in ideating and writing for Brunch (weekly) and Brunch Quarterly. Alongside, was contributing ideas, stories (cover story and otherwise), overseeing page layouts for Brunch and doing the usual.
• Have also covered sessions at the Hindustan Times Leadership Summits and contributed stories to the front-page.
• Did cover stories on lifestyle topics – travel, health, relationship, technology, cars, food and restaurant, books, Bollywood, television. Also wrote on other lifestyle topics – travel, health, relationship.
• Conceptualized fashion shoots for the Brunch quarterly.
• Also thought up interesting extras along with stories for the Brunch website – interactions with experts, snippety conversations with celebrities.

New Delhi Area, India

• Pitched ideas, wrote stories (cover stories as well as inside ones) on lifestyle related topics. Work also involved sourcing pictures, overseeing page construction and page layout (guiding and giving inputs to the.
• Was closely involved in the production process (of putting the magazine to bed).
• As part of these shoots, I have also styled for fashion shoots (have bylines to substantiate).
• Worked in tandem with (from the stage of ideation to completion) with photographers and design team to bring out a product that justified the editorial aim.
• Looked after the fashion beat.
• Have also handled columns of Rude Food by Mr Vir Sanghvi and Download Central by Sanjoy Narayan.

New Delhi Area, India

• Did stories on lifestyle topics
• Reported on the various fashion weeks
• Was involved in reporting, writing stories and editing stories for Vivacity.
• Handled pages of Vivacity – edited, proof-read and released them.
• Also contributed stories to Exotica (health and wellness magazine) and did page one stories (anchors) for the main newspaper.

Bachelor’S Degree, English Literature Honours

Activities and Societies: English Dramatics Society, Inter-college Dramatics Competitions, Participated in intra and inter college paper.

Diploma, Journalism

High School

Activities and Societies: Dramatics, Elocution, Volunteer at NGOs.