Senior Digital Marketing Strategist
Digital Marketing
Digital StrategyCharter, engineer, and direct business and marketing strategies to maximize the experience of current and potential consumer relationships. Partner with senior data analysts, creative teams and sales specialists to execute programs aimed at building meaningful digital conversations. Digital AdvertisingImplemented Google, Bing, Facebook, Twitter & YouTube advertising platforms for B2B, B2C & B2I channels. Wrote, designed & directed graphic design software. Created and managed latest targeting, filtering, and adjustment strategies to optimize efficiency. Instructed advertising agencies to improve campaign ROI.SEOGuided keyword targeting and coding hygiene to programmer and developer teams, as well as design and writing teams, according to current best practices. Evaluated impact of changes in search trends and search engine technology. Graphic DesignLeveraged Adobe creative software to build social media graphics, customized websites, and daily content as well as digital advertising proposals and final production media. Digital WritingDaily voice for Facebook, Twitter, LinkedIn, and Google+ updates. Wrote Google AdWords copy for text, display, and video advertising. Social MediaLaunched fully customized social media channels for leading financial organization. Designed compliance management, technology architecture, creative content, and integration with business and marketing operations. Web & Marketing AnalyticsDeveloped traditional marketing database models & KPI metrics. Constructed digital library and managed ROI reporting and internal dashboards for executive board. Managed daily, weekly, monthly, quarterly and annual web BI and predictive analytic reporting for managers & executives. Copy EditingEnsured accuracy, value proposition, and clarity of product and brand marketing content. Heavily involved with pre-production copy drafting and strategic direction, along with final production quality control.