Consulting: Advising clients in conversion optimization with focus on improving the user experience.Account-Management: Supervision and consultancy of designated regular customers in different lines of business as well as the development of individual optimization concepts for these customersUser Research:Qualitative analysis of the users behavior on websites and webshop systems to identify the reasons for purchase cancellations as well as User motivations validlyRealisation of user-tests (MotivationLabs®) and interviews as well as onsite-interviews/Surveys together with a follow up evaluation of these resultsAnalytics: Quantitative analysis of websites and webshop systems considering different web-analytics tools for the analysis of weak spots and an evaluation of potentials based on client-oriented kpi´s.Statistics: Performing significance analysis in consideration of segmentations in accordance with raw data including the interpretation and realisation of power-tests for the determination of test durations for experiments.Information architecture: Deriving of optimization concepts gained of qualitative and quantitative user experiments considering the knowledge of behavioral psychology in the form of wireframes, scribbles & mockups.Test-Design: Translation of test-concepts into a specific test-design in coordination with designers and developers.A/B Testing: Validation of hypotheses in terms of web-experiments, which are based on test-concepts and test-plans.Product development: Definition, organisation and development of a product to improve workflows in the sector of CRO as well as an expert audits based on psychological-behavioral patterns.Author: Writing articles and e-books for publication in the sector of CRO which are published on www.konversionskraft.deTrainings/Workshops: Execution of internal and external trainings in statistics, neuromarketing and behavioral psychology.

The master thesis is examining the hypothesis if SEA advertisements which are defined for specific neuropsychological target groups can gain a better CTR than SEA advertisements which are not specific defined for a specific group. Furthermore the thesis examines the hypothesis if even the conversionrate can be raised by showing matching landingpages for the corresponding neuropsychological target group.The technique of these examined hypotheses is self defined as neurotargeting.The hypotheses were examined for the three different neuropsychological target groups, which are the basic types of the limbic® personality models of Gruppe Nymphenburg:Balance-TypesStimulance-TypesDominance-TypesAccomplishments:Both hypotheses could be answered positive in the test scenario for the defined target groupsPresenting the results of Neuro SEA at the ConversionSUMMIT conferenceThe topic of neurotargeting is also called Neuro SEA and was published in professional literature in Germany (e.g. Websiteboosting)Web Arts AG sells Neuro SEA workshops for clients for creating a better customer experience

The bachelor thesis should answer the question if remarketing can be used as instrument for gaining new customers for a positive ROI. In the test scenario two groups were defined. The target group was targeted with remarketing banners and the control group was excluded for the remarketing experiment.Accomplishments:The target group had a significant higher conversionrate than the control group.Results showed that remarketing also has a huge passive effect → A lot of customers of the target group saw remarketing ads and did not click on it but converted.Overall: The experiment showed that remarketing can be used for raising the conversionrate for existing and new customers with a positive ROI.

The bachelor thesis should answer the question if remarketing can be used as instrument for gaining new customers for a positive ROI. In the test scenario two groups were defined. The target group was targeted with remarketing banners and the control group was excluded for the remarketing experiment. AccomplishmentsThe target group had a significant higher conversionrate than the control group.Results showed that remarketing also has a huge passive effect → A lot of customers of the target group saw remarketing ads and did not click on it but converted.Overall: The experiment showed that remarketing can be used for raising the conversionrate for existing and new customers with a positive ROI.