Brett Conway Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Develop, align, and execute demand-generating solutions that drive sales and category share growth of Kimberly-Clark brands at Target, with $975MM in annual sales and 38% sales growth over the last 5 years.• Lead development and execution of breakthrough plans that seamlessly blend brand and retailer strategies to reach new consumers, drive trial, and increase buy rate/regimen of K-C brands. Oversee channels that include social media, banner ads, influencers, search, ratings & reviews, and in-store signage.• Champion culturally relevant marketing ideas that act on insights and trends, while also being grounded in needs of the business and executing at the speed-of-culture. Example includes recent launch of Target-exclusive brand, Liv by Kotex, which has an influencer- & social-first marketing approach.• Gain plan alignment from cross-functional leaders and agencies by providing clear business objectives, creating scalable best practices, leading monthly business reviews, and holding teams accountable to key dates and results.• Build and grow a team of 4 direct reports, as well 3 agencies, by embracing a culture of curiosity, accountability, and risk-taking. Champion inclusivity as a Site Lead for LGBTQ business network at K-C.

Greater Minneapolis-St. Paul Area

Led strategic development of client’s marketing planning efforts to grow their $750MM business at Target. • Developed creative, forward-thinking solutions by staying current with commerce trends, competitive landscape, influencer marketing, and retailer dynamics. Received Effie Award for "Single-Retailer Program: Mass Merchants" category, which drove +3% in YoY sales of Huggies Diapers.• Built rapport and credibility with client teams, including Sales, Brand, Social, and Roundel. Delivered ongoing thought leadership for annual planning meetings, including Innovation and Big Bet engagements.• Acted as agency captain of client’s marketing mix modeling initiative, aimed at measuring and improving the effectiveness of shopper marketing tactics across 10 retailer teams.• Managed agency team in the development and presentation of all client-facing materials, as well as cross-functional resources to deliver appropriate insights and feedback as necessary. Tracked budgets, managed agency revenue forecasting, and participated in new business pitches.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Spearheaded the Apparel & Accessories in-store experience reinvention.• Led kick-off meetings and ideation sessions, ensuring strategies laddered up to long-term growth plans of reaching $550MM in C9 sales and capturing #2 category market share. Received SVP Award for leadership.• Strengthened relationships with key partners, including Merchants/DMMs and In-Store Signing by removing roadblocks and negotiating win-win solutions, resulting in increased speed-to-market for test store rollouts and sales analysis recapping.• Managed multiple project scope, communication, and budget plans. Met expense optimization goals of $3MM by leading segmentation initiatives, as well as improving project prioritization and workflows.• Developed, empowered, and promoted employees responsible for executing seasonal visual merchandising strategies that drove $1.1B in sales.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Developed in-store space planning strategies and execution plans (planograms and adjacencies) based on data, insights, and visual merchandising best practices. Supported several divisions, including Apparel & Accessories, Grocery, and Home.