Brett Conway Email & Phone Number

Minneapolis, MN, US

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

• Develop, align, and execute demand-generating solutions that drive sales and category share growth of Kimberly-Clark brands at Target, with $975MM in annual sales and 38% sales growth over the last 5 years.
• Lead development and execution of breakthrough plans that seamlessly blend brand and retailer strategies to reach new consumers, drive trial, and increase buy rate/regimen of K-C brands. Oversee channels that include.
• Champion culturally relevant marketing ideas that act on insights and trends, while also being grounded in needs of the business and executing at the speed-of-culture. Example includes recent launch of Target-exclusive.
• Gain plan alignment from cross-functional leaders and agencies by providing clear business objectives, creating scalable best practices, leading monthly business reviews, and holding teams accountable to key dates and.
• Build and grow a team of 4 direct reports, as well 3 agencies, by embracing a culture of curiosity, accountability, and risk-taking. Champion inclusivity as a Site Lead for LGBTQ business network at K-C.

Greater Minneapolis-St. Paul Area

• Led strategic development of client’s marketing planning efforts to grow their $750MM business at Target.
• Developed creative, forward-thinking solutions by staying current with commerce trends, competitive landscape, influencer marketing, and retailer dynamics. Received Effie Award for "Single-Retailer Program: Mass.
• Built rapport and credibility with client teams, including Sales, Brand, Social, and Roundel. Delivered ongoing thought leadership for annual planning meetings, including Innovation and Big Bet engagements.
• Acted as agency captain of client’s marketing mix modeling initiative, aimed at measuring and improving the effectiveness of shopper marketing tactics across 10 retailer teams.
• Managed agency team in the development and presentation of all client-facing materials, as well as cross-functional resources to deliver appropriate insights and feedback as necessary. Tracked budgets, managed agency.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

• Spearheaded the Apparel & Accessories in-store experience reinvention.
• Led kick-off meetings and ideation sessions, ensuring strategies laddered up to long-term growth plans of reaching $550MM in C9 sales and capturing #2 category market share. Received SVP Award for leadership.
• Strengthened relationships with key partners, including Merchants/DMMs and In-Store Signing by removing roadblocks and negotiating win-win solutions, resulting in increased speed-to-market for test store rollouts and.
• Managed multiple project scope, communication, and budget plans. Met expense optimization goals of $3MM by leading segmentation initiatives, as well as improving project prioritization and workflows.
• Developed, empowered, and promoted employees responsible for executing seasonal visual merchandising strategies that drove $1.1B in sales.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Developed in-store space planning strategies and execution plans (planograms and adjacencies) based on data, insights, and visual merchandising best practices. Supported several divisions, including Apparel & Accessories, Grocery, and Home.