Cooke Christopher Email & Phone Number

United States

San Clemente, Ca

Cooke’s goals and responsibilities are to develop the sales and marketing strategy to help fulfill the vision. He will handle the following specific tasks:1. Help develop and fully vette the vision. 2. Document the vision in the form of a usable business plan. 3. Clearly identify the target market.4. Develop best strategy to get help from builder contacts. 5. Develop and understand all "Hot button" issues relative to the needs of the home builders.6. Develop contacts at all levels of this industry, to include: all defense counsel; insurance underwriters and claims adjusters; all Customer care officers and Directors; and all in-house counsel for all builders in our target markets7. Develop all public communications. 8. Develop all sales and marketing strategies. 9. Clearly develop FLR’s differentiation strategy. Cooke must also be able to competently demonstrate the main skill sets of an enterprise leader: 1. Clarity of the vision: 2. Discrimination in priorities.3. Simple and effective communication skills.4. A passion for systems innovation. Understanding the importance of developing and quantifying the “Central Psychographic Model” is paramount if FLR is going to be a true expert in the market. Cooke must understand all the needs of the builder’s legal and insurance issues with regards to mass defect claims. He must be able to “Step into their shoes". He must understand the importance of brand preference, expert content and using the correct channels to convey FLR’s very important message. His goal is to also have all involved to recognize FLR’s distinctive look and feel with every public communication. He must always focus on the need for FLR to differentiate itself.