Rob Cooke

Rob Cooke Email and Phone Number

Director | CMO | Technology Consultancy @ Accenture
Auckland, NZ
Rob Cooke's Location
Auckland, Auckland, New Zealand, New Zealand
Rob Cooke's Contact Details

Rob Cooke personal email

About Rob Cooke

Rob Cooke is a Director | CMO | Technology Consultancy at Accenture. He possess expertise in leadership, product marketing, direct marketing, marketing management, social media and 34 more skills. Colleagues describe him as "Rob started shortly after I did at Marketo and was faced with a very difficult task: grow the presence and build a go-to-market strategy locally. And that he most certainly did. Almost single handedly as the lone resource in New Zealand. Not only did Rob bring on some major brands, he also helped sign ANZ’s first sporting club. A major milestone that planted a seed to help acquire numerous others and establish the brand as a leader in that space. A man full of integrity, passion, professionalism, but most importantly, a proven track record of taking on the difficult tasks and accomplishing them one hundred percent every time. An honour to have worked alongside him.", "Rob is a dedicated leader, focused on delivery and committed to achieving top results. Despite conflicting briefs due to dramatic organizational change, he drove the complete redevelopment of the Yellow platform, deftly managing cross functional teams to meet a tight delivery deadline. No mean feat in a large organization like Yellow. Rob is an effective influencer, able to motivate stakeholders and deliver, every time.", and "If I had to use one word to describe Rob it would be dedication; dedication to delivery, to his family, to team members and to doing things right. Rob is great at absorbing complex issues, and distilling them into simple meaningful concepts. He takes pride in his work and pushes for quality in everything that he does. His strengths, in my experience, are his ability to communicate clearly and concisely with anyone, and ensuring that due diligence and investigations are complete in order to support decisions. His balance of delivery focus, ability to drive change and his style of management makes Rob an energetic, inspirational, fun person to have in the office."

Rob Cooke's Current Company Details
Accenture

Accenture

View
Director | CMO | Technology Consultancy
Auckland, NZ
Website:
accenture.com
Employees:
636296
Company phone:
(187) 788-9900
Rob Cooke Work Experience Details
  • Accenture
    Accenture
    Auckland, Nz
  • Accenture
    Client Growth | Senior Manager
    Accenture Sep 2023 - Present
    Dublin 2, Ie
  • Dust
    Investor | Director | Co-Founder
    Dust May 2021 - Present
  • Braze
    Country Manager | Braze Operating Partner Nz
    Braze Dec 2021 - Jul 2022
    New York, New York, Us
    Braze, (BRZE (NASDAQ) is an NYC cloud-based software platform delivering real-time cross-channel customer engagement capability for some of the world largest and most successful brands.
  • Braze
    Apac Customer Advisory Board Member
    Braze Jan 2021 - Jan 2022
    New York, New York, Us
  • Themarket.Com
    Cmo
    Themarket.Com Aug 2018 - Jul 2021
    Auckland, New Zealand, Nz
    Executive Leadership team member since inception - eCommerce business (a TWGI (Warehouse Group) brand entity) devised to bring innovative online shopping to Kiwis. Accountable for defining the differentiated value proposition and all aspects of brand and corporate identity | Recruited & retained high-performance cross-functional marketing team; accountable for delivery of cross-functional user experience, omni-channel CLM programme, bespoke loyalty scheme (TheMarket Club), performance marketing (SEM, shopping, social, SEO and affiliate), 3rd party partner network (i/c strategic marketing alliance with Vodafone NZ) | Definition and provisioning of top to tail martech stack. Since public launch Aug 2019, delivered all metrics (growth, revenue, database, customer engagement, awareness, brand health) in far exceedance of business plan.
  • Online Republic
    Cmo
    Online Republic Oct 2016 - Jul 2018
    Auckland, Nz
    Online Republic is a global travel e-commerce group operating three key divisions; online bookings of rental cars (#2 in ANZ), motorhomes (#1 Global) and cruises (#2 in ANZ). Operating as part of the Webjet group of companies since 2016, Online Republic consistently innovates to enable consumers to get the best deals in the marketplace across multiple suppliers, across 38 countries.
  • Marketo
    Country Manager, New Zealand At Marketo
    Marketo Apr 2015 - Sep 2016
    San Jose, California, Us
    I had the pleasure of leading the expansion of this remarkable San Francisco software company into New Zealand. Enabling businesses to develop their relationship marketing strategies and capabilities. Winner of global high achiever award 2015. New client wins - Xero, TradeMe, Yellow, Orion Health, ToyotaNZ, NZCricket, Bayleys, more.The success to marketing today is being able to build meaningful and personalized relationships with both existing and potential customers, which makes them feel valued. Through the timely utilization of the email, digital, social and mobile channels of greatest relevance to the consumer. This is engagement marketing. Marketo enables you to identify and talk to the right consumers, at the right time, to nurture and convert interest into sales. Delivering faster sales cycles, richer and more relevant multi-channel customer relationships and increase brand value.
  • Bank Of New Zealand
    Head Of Marketing
    Bank Of New Zealand Sep 2012 - Feb 2015
    Auckland, Nz
    Enterprise Leadership role accountable for retail, business and pan-bank marketing across all paid, earned and owned channels (ATL, eDM, digital, mobile, search, direct, store network and social).
  • Localist
    Chief Commercial Officer
    Localist Mar 2012 - Jul 2012
    Auckland, Nz
    Short term senior executive role within NZ Post owned local search (web, mobile, print) start-up, with accountability for the product, marketing, content and customer fulfilment teams. Driving incremental revenue growth and innovation across the business - through new product to market (G2M strategy), in-life product marketing, and end-to-end product fulfilment optimisation.
  • Yellow Pages
    Head Of Digital Products
    Yellow Pages Aug 2009 - Mar 2012
    Auckland, Nz
    Senior management role with accountability for the creation and leadership of a high performance division encompassing the “Core properties” digital product team, Search Marketing Team (SEO / SEM) and (Finda) development teams across Yellow, White Pages and associated vertical properties - driving consumer and advertiser innovation into directory search across voice, mobile and web channels. Accountable for the 018 Directory Assistance off-shore callcentre. A member of the Senior Leadership Team driving innovation in technical capability and data management. ScrumMaster within Agile development of new search platform across Yellow and WhitePages.
  • Gruden
    General Manager (Nz)
    Gruden Sep 2007 - May 2009
    Sydney Cbd, New South Wales, Au
    Application build & software development agency; delivering large scale commercial, marketing and media solutions for clients incl. SKYCITY, Genesis Energy, Cavalier Bremworth, UNITEC, Fine Wine Delivery Company
  • Tbwa
    Head Of Strategy / Group Account Director
    Tbwa Apr 2005 - Aug 2007
    New York, Ny, Us
    Marcomms strategy and execution; Bridgestone / Firestone, ASB, Mercury Energy, Sovereign, Freeview, Skycity
  • Anm
    Marketing Director
    Anm Dec 2003 - Nov 2004
    London, Gb
    Product development, distribution and communications strategy for a complex multi-brand portfolio of online newspaper and classified titles - incl. DailyMail, Evening Standard, thisislondon.co.uk, thisisflights.co.uk, homesandproperty.co.uk - specifically developing search, SEO, SEM capabilities within the online product. [role cut short by emigration to New Zealand]
  • Digit
    Strategic Director
    Digit Dec 1999 - Jun 2002
    London, England, Gb
    (White-nuckle through the dot-com rollercoaster); developing online product and marketing strategies for clients including DeutscheBank, McKinsey & Co., MTV, Disney, Motorola, Channel4 (UK TV), EMAP Publishers
  • Circus
    Associate
    Circus Mar 1998 - Dec 1999
    London, Gb
    Associate within Partnership; strategic marketing consultancy to NCR, Levis Strauss, Abbey National bank
  • Tbwa
    Account Director
    Tbwa Dec 1993 - May 1997
    New York, Ny, Us
    Advertising Account Director; Nissan, Flextech TV, Wrigley's, Wrangler, Evian
  • Pepsico
    Retail Development Representative
    Pepsico Aug 1992 - Dec 1993
    Purchase, New York, Us
    Responsible for the expansion, merchandising and promotion of Pepsi FMCG snacks portfolio through the development and education of independent 'impulse' (route) retail outlets

Rob Cooke Skills

Leadership Product Marketing Direct Marketing Marketing Management Social Media Technology Online Marketing Brand Development Digital Strategy Sales Start Ups Digital Media Business Development Digital Marketing Advertising Integrated Marketing Lead Generation Customer Relationship Management Advertising Management Seo Strategy Online Advertising Marketo Marketing New Business Development Search Advertising Creative Briefs Social Media Marketing Sem Strategic Thinking Email Marketing Business Strategy Management Strategic Communications Marketing Communications Marketing Strategy Mobile Devices Search Engine Optimization Crm

Rob Cooke Education Details

  • Liverpool John Moores University
    Liverpool John Moores University
    Fine Art (Holographic Sculpture)

Frequently Asked Questions about Rob Cooke

What company does Rob Cooke work for?

Rob Cooke works for Accenture

What is Rob Cooke's role at the current company?

Rob Cooke's current role is Director | CMO | Technology Consultancy.

What is Rob Cooke's email address?

Rob Cooke's email address is ro****@****z.co.nz

What is Rob Cooke's direct phone number?

Rob Cooke's direct phone number is +64995*****

What schools did Rob Cooke attend?

Rob Cooke attended Liverpool John Moores University.

What skills is Rob Cooke known for?

Rob Cooke has skills like Leadership, Product Marketing, Direct Marketing, Marketing Management, Social Media, Technology, Online Marketing, Brand Development, Digital Strategy, Sales, Start Ups, Digital Media.

Who are Rob Cooke's colleagues?

Rob Cooke's colleagues are María Fernanda Ramírez Mora, De Caro Massimiliano, Mario Langella, Allu Venkata Upendra, Pranab Bhuyan, Silas Mesquita, Anitha Bairapu.

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