K. Cook Glover Email & Phone Number

United States

United States

- Lead the Marketing Operations team in enabling excellent customer journeys that drive pipeline using technology, insights and good process- Lead the marketing technology stack strategy and investment in new technologies, including ABM, Data Enrichment, Sales Enablement, Lead Management and Reference Management- Lead the development of the Marketing Opportunity Influence and Marketing Attribution data models, allowing for individual and holistic tracking of marketing influence on opportunities- Manage the technology, analytics and web team’s workload and priorities, ensuring milestones are met and progress/roadblocks clearly communicated and mitigated- Oversee that web experience needs are prioritized to meet marketing and business needs. Oversee the website administration and technical execution of the web experience- Oversee management of budget for events, brand, demand generation and marketing operations. Evaluate budget process and reporting with Sr. Manager of Programs to ensure budget is accurately reported- Oversee the design and administration of the marketing project management platform. Ensure good process, reporting and change management for marketing campaigns and other marketing initiatives- Oversee contracts are processed correctly and in a timely manner for events, brand, demand generation marketing operations- Oversee the execution and technical builds for emails, landing pages, website, automated sales emails- Lead the development of marketing campaign dashboards, so marketing channel investment decisions can be data-driven conversations- Lead the development of sales enablement dashboards, to guide visibility and SLA accountability across marketing and sales

- Led research, vendor evaluation, RFP development, stakeholder inclusion, and business justification of new technologies for marketing - Led system configuration for marketing in CRM, MAP, DAM and Event Management systems- Collaborate with marketing, sales, events, and creative services on system design that ensures correct data capture and final reporting - Developed and led training and training documentation for user base- Be an expert and admin in CRM/MAP, DAM and Event Management System- Led configuration of JIRA use in agile marketing practices in marketing technology- Determine optimal processes and configure and implement systems accordingly- Develop and maintain good relations with vendors and potential vendors- Build responsive, modern HTML email templates

Kansas City, Missouri Area

- Develop and maintain marketing technology stack with core team members- Expert and admin in Events Management, Digital Asset Management and Marketing Automation- Develop and execute adoption strategies using influencer model- Manage marketing automation accounts – assisting in campaign content strategy, email design, best practices and data driven improvements- Led configuration and workflow decisions for key marketing system implementations and ongoing system development- Led asset standardization strategy for marketing- Led training on system changes, guideline updates etc. - Led development of solutions and service taxonomy for all Cerner offerings- Advocate and represent marketing for systems shared across the enterprise

Kansas City, Missouri Area

- Led project to optimize the reach and effectiveness of client success stories among target markets, leading to the following success metrics:~18% increase in email open rate89% of readers said newsletter is useful62% increase in the number of readers that would change nothing about layout and content53% increase in content used in sales presentations43% increase in the number of readers that always read the newsletter Awards: 2016 Kansas City Quill Award of Merit and 2016 MarCom Award - Led project to align digital footprint across multiple platforms- Key contributor to promotion and marketing of 2015 and 2016 Client Achievements Value Stage - Awards: 2015 Kansas City Quill of Excellence, 2016 MarComm Awards Platinum Winner (Promotion/Marketing Materials)- Collaborated with various IT teams to build email and web-presence tracking- Led the strategy, coordination, writing and editing of award-winning Healthcare IT client submissions. Winners: HIMSS Enterprise Davies Award (project manager, lead writer), HIMSS Physician Leadership IT Leadership (project manager, lead writer), and CHIME-AHA Transformational Leadership Award (reviewer/editor)- Fostered good relations with internal and external stakeholders to harvest client stories, testimonials and statements that illustrate the success of Cerner and its partners- Developed partnership-centered reference profiles strategy for top-tier reference clients- Edited and reviewed writing for AP style and grammar- Researched healthcare IT industry trends- Developed ISO compliant document control processes

Proposal Specialist, Proposal Team - Drove 68 proposals to on-time completion- Coordinated multiple stakeholders for more complex proposals- Managed source documentation for population health and implementation responses- Created new source documents for population health solutions and services- Developed and led onboarding for new proposal associates- Developed and maintained relationships with SMEs and functional specialists

Houston, Texas Area

Acting Director, Creative Writing Department- Created course schedules, budgets and other internal and external documents- Organized events and activities that foster a writing community- Spearheaded the professional development and growth of the campus theater groupVisiting Instructor in Literature, Literature Department- Created handouts, quizzes, tests, worksheets, lectures and presentations explaining and evaluating the overarching concepts of course work- Assisted in the development of the English composition textbook- Taught various writing courses with various styles—including APA and MLACourses taught: Technical Writing, Writing for the Behavior Sciences, Composition I & II, Great Works of Literature, Fiction Writing, Playwriting and Poetry

Houston, Tx

- Edited The Splendid Review, a journal composed of the work of patients, physicians and staff. - Successfully created and implemented writing lessons with patients, physicians, and staff.

Houston, Texas Area

- Developed classroom policies and detailed schedules for various coursesCourses taught: Composition and Introduction to Drama

Morris, Mn

Tech Crew Coordinator- Created an employee handbook of procedures and technical documents- Lead a team of nine employees in technical preparation for major events- Developed budget proposals for maintenance, upkeep and expansion of technical abilitiesAssistant to Technical Director- Managed, trained, coordinated, and tracked employees in building and producing various theatrical productions- Acted as carpenter, set painter and lighting techie as needed

Springfield, Missouri Area

- Complied monthly and quarterly reports for bank loan committee meetings- Analyzed loans and tax documentation to determine risk ratings for loans

Master Of Fine Arts, Creative Writing

Bachelor Of Arts (B.A.), English

Activities and Societies: Sigma Tau Delta - National Honors English Society

Bachelor Of Arts (B.A.), Business Administration And Management, General

Activities and Societies: Sigma Pi Fraternity