Cookie Enriquez Email & Phone Number

Manila, Ncr, Ph

Mandaluyong, National Capital Region, Ph

Quezon City , Metro Manila, Ph

Pasig City, Ph

- Led overall Product Strategy - Oversaw the development and launch of 10+ new features and enhancements- Implemented Product Discovery processes - Streamlined processes across Product, Growth, Data and Operations- Integrated data monitoring and analysis across the entire product lifecycle- Boosted the Net Promoter Score (NPS) from a baseline of 60 to 78- Led monetization efforts for different product verticals

Pasig City, Ph

Led development of Product Led Growth: - Developed the Merchant Onboarding (Self Served)- Automated customer touchpoints based on user data - Setup the Customer Relationship Management system (Hubspot) and Sales funnel automation with the Growth team Released other money transfer features:- Reusable and Custom Amount Payment Links - Payout Advances - Customer Disbursements

Mandaluyong, Metro Manila, Ph

Led the development of the following products for SMEs and large enterprises: Online Merchant Onboarding, Merchant Tool Dashboard, Invoices, and Disbursements. - Determined product roadmap across the different PayMaya products - Led and approved the user experience and user interface design for all merchant tools - Collaborated with all PayMaya Enterprise Product Managers for product integrations

- Led the development of a new eCommerce service for micro, small and medium businesses - Determined customers' needs and desires through user research and market validations - Decided on strategic design and user-experience decisions for product functions and features- Prioritized product backlog according to strategic product value- Led User testing & Usability tests - Determined technology and business partnerships

Pasig, Metro Manila, Ph

Managed 4 departments: Sales, Marketing, Product Development and Community - Improved operational workflows and managed organizational change- Developed working budgets, work plans, and realistic timetables per department - Understand business objectives, challenges, and opportunities of the industry - Provided leadership and mentorship per department

Pasig, Metro Manila, Ph

Managed 3 departments : Product Development, Student Engagement and Strategic partnerships- Coordinated with different industry partners to add value to the company’s services - Designed and executed digital marketing training programs, workshops, conferences, and corporate assessments

Pasig, Metro Manila, Ph

- Managed a team composed of instructional designers and content writers - Designed and executed digital marketing training programs, workshops, conferences, and corporate assessments - Headed the development of the internal Customer Relationship Management (CRM) and Learning Management System (LMS)- Implemented a new project management tool - JIRA Software

- Constantly searched for new business opportunities - Managed updates on new business reports - Assisted Account Managers close projects - Set up the process & workflow with new clients

Closed the following clients: Nivea Philippines, GlaxoSmithKline Philippines, SM Store, CITEM, & Galderma Philippines - Proactively searched for new clients and business opportunities - Set up the process and workflow with new clients - Developed and implemented digital strategic plans and campaigns

Accounts Handled: Microsoft Philippines, Microsoft Asia Pacific, Intel Philippines, Intel South East Asia, United Laboratories, Inc., Nivea Philippines and GlaxoSmithKline Philippines - Developed & implemented digital strategic plans & campaigns- Coordinated with different regional clients for localized campaigns - Project management for local and regional campaigns - technology-driven campaigns, website development, mobile application development, social media executions, on-ground activations, interactive display, video production, above-the-line executions (print & out of home)

Accounts Handled: Wyeth Philippines, Barcardi Philippines, and Ortigas & Company - Developed & implemented digital strategic plans & campaigns- Presented digital strategies and creative materials to prospect clients- Project management for website development, mobile application development, and social media executions

Makati, Ncr, Ph

Developed and marketed the following Yellow Pages products and services: - Mobile applications for EYP.ph and Juice.ph for Android and iOS platforms - EYP landing pages - http://dealfinder.eyp.ph/ and http://www.eyp.ph/onthego - Integrated Value Added Services (VAS) to EYP.ph and JUICE.ph such as QR codes, USSD, .TEL and location-based text services Handled corporate relations, events marketing, and social media marketing

Osaka, Jp

Project Head of the Loyalty Program of Mizuno: Prestige Card - Conceptualized advertising strategy and handled all forms of Media: outdoor advertising, television, radio, print, online and in-store promotions - Handled all corporate partnerships - Organized the media coverage and sponsorship of all Mizuno events - Created graphics for print advertisements, billboards, store displays, website advertisement, etc.- Acquired production materials for promotions and events from different suppliers

Management Of Applied Chemistry, Management Of Applied Chemistry

High School