Cookie Lee Email & Phone Number

Greater Los Angeles, California, United States

• Founder and Chief Executive of a Direct Sales Fashion Jewelry company from start-up to over $110 million annual retail sales, with 50,000 active independent sales contractors across the US. Simultaneously served as.
• Identified an opportunity in the fashion jewelry market, leveraging private seed investment to create Cookie Lee brand concept from scratch
• Formulated and devised business strategy and format, identifying direct sales as the chosen channel of distribution
• Analyzed the competitive marketplace and identified salable trends to bring to market, continuously designed new products on a seasonal basis, delivering 400 new SKUs each bi-annual season, in addition to monthly and.
• Sourced competent manufacturers across Asia (Taiwan, China, Korea, India) to partner on the feasibility, profitability, design, development and revisions of mass produced productso Increased margins from keystone.
• Scaled for growth by centralizing product distribution to a consolidated warehousing hub in Houston, TX (approx. 150,000 sq. ft. and variable workforce of 100+ employees)

El Segundo, CA

• Led the creation and development of the ‘Minnie ‘n Me’ product line, forging a new licensing partnership between Mattel and Disney
• Responsible for the end-to-end marketing strategy, including conception, product development, packaging and advertising to delivery and presentation at the North American International Toy Fair
• Directed the Mattel R&D team for the creation and ideation of this new branded product

Greater Los Angeles Area

• Managed marketing strategy, new product development, packaging creation and distribution for the Revlon Max Factor brand
• Established brand positioning and field-activated promotions for channel distribution within food, drug and mass merchandisers
• Responsible for niche competitive market insights related to Teen division of the Revlon brand, including lip, nail and skincare categories
• Created exclusive and time-sensitive seasonal product launches to increase consumption, drive brand loyalty and encourage repeat purchases

Fullerton, CA

• Developed marketing strategy for microwave popcorn category, growing consumer awareness of Orville Redenbacher into a national brand leader
• Supported multiple product categories and line extensions, including retail merchandising, packaging development and content creation for multi-channel advertising
• Partnered with R&D to pioneer the brand communication and go-to-market strategy for transition from stovetop to microwave popcorn

Fort Washington, PA

• Drove marketing strategy and brand communications in response to the historic 1982 Tylenol poisoning crisis
• Crisis management and support of emergency mass recall of nationwide retail product inventory
• Partnered with corporate R&D and packaging teams to develop and bring-to-market the iconic safety seal packaging for the Tylenol brand
• Created PR and marketing plans to promote the new product introduction of caplet medication from previous capsule form(which had been made obsolete following the crisis)
• Cross-functional partnership with Legal department on approvals for packaging copy in compliance with FDA
• Simultaneously supported new product development, including ideation and testing of cold and flu product line extensions

San Francisco Bay Area

Master Of Business Administration (Mba), Marketing & Finance

Bachelor'S Degree, Business/Managerial Economics & Design

Business Administration

Education record