Jason D. Cook Email & Phone Number

Atlanta, Ga, Us

Atlanta Metropolitan Area

• Responsible for managing retention and base management offers for DIRECTV• As Project Manager led cross functional teams in the creation and implementation of new B2C offers and offer tests• Reviewed existing offers to insure they were functioning as designed including presenting to agents when appropriate and initiate investigations when there are issues.• Additionally, served as project manager for contract disputes leading the team in the development of strategies, messaging and customer credits when agreements with programmers and local station owner groups expire and renewal negotiations stall resulting in loss of service.

Los Angeles, California, United States

• Responsible for managing all projects focusing on Amazon devices including Fire and Echo• Manage project intake, setting of deadlines, keeping teams focused and monitoring progress through completion. • Coordinated outreach to participating partners including Prime Video, Netflix, Hulu, Disney+, Apple TV, Peacock, etc. regarding assets and approvals.• Compile reports for management and stakeholders.

Los Angeles, California, United States

• Responsible for the planning, design, creation, routing, and execution of monthly/weekly emails highlighting featured programming and related information to viewers/members of Southern California’s PBS affiliates KCET, KOCE (PBS SoCal) and national video service Link TV.• Track, analyze and generate reports on the results of the emails – delivered, opened, links clicked, etc. • Partner with education team on separate emails and other outreach to educators/parents on ways to utilize programming and associated materials in the classroom/home.

Greater Los Angeles Area

• Partnered with premium video providers (HBO, STARZ, Showtime, EPIX) to develop and implement B2C strategies to increase customer acquisition/upgrades across AT&T’s video platforms including DIRECTV, U-verse, AT&T TV.• Planned and executed awareness campaigns, including free previews and original programming sampling, utilizing social media, electronic messaging and cross channel.• Collaborated with cross functional teams on multiple projects encompassing diverse areas such as promotional offers, sales channel strategies, event planning and budget management.• Part of team that provided marketing support for launches of streaming services AT&T TV and HBO MAX, • Oversaw coordination of projects between creative services, project managers, ad agencies, programmers and studios with regards to curation of assets and securing approvals for developed campaign tactics.

Greater Los Angeles Area

• Supported sales and marketing efforts across vendor and internal call centers for AT&T’s streaming service DIRECTV NOW. • Strategized with leadership to determine the most effective way to drive customer acquisition, upgrades and retention. • Developed and conducted trainings/product demonstrations to increase a more thorough awareness of the service enabling agents to more effectively convey its features and benefits to customers.• Implemented performance based incentives designed to generate excitement and motivation thereby lifting sales beyond targeted goals. • Efforts contributed to consistent quarter over quarter gains culminating in 4.5X growth for an overall total of over 1.5 million subscribers.

Greater Los Angeles Area

• Established and maintained cross functional affiliate relationships strategically partnering with their marketing/sales teams on their goals to become their “go to” programmer partner resulting in increased opportunities to drive Starz penetration across all platforms. • Affiliates included DIRECTV, AT&T, Verizon, Altice USA, Centurylink, and lodging in-room video providers.• Proven results led to becoming the first person in the company promoted to Senior Account Manager.• Cultivated resources in the execution of national acquisition and upgrade campaigns increasing Starz sell-in by 20% equating to >$10M in incremental revenue.• Compiled and forecasted financial data and developed proposals for campaigns, offers and incentives in order to gain internal executive approval and sell in to affiliate.• Analyzed post-campaign data to measure results compared to forecast, previous campaigns and BAU. Looked for trends and any possible external factors. Determined overall effectiveness/ROI in order to make necessary adjustments to ensure greater future success. • Managed budgets including >$1.5M in coop marketing support and >$200K for premiums/promotional items.