Samuel Cook Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

In this role, I continued leading communications both internally and externally for the Financial and Professional Services sector (driving a communications strategy for 8,000+ employees and over 30 client accounts). I was granted additional responsibility managing sector-specific client events, marketing strategy, editorial ownership for digital publication and executive social media planning for sector leadership.

Atlanta Metropolitan Area

In this role, I spearheaded an internal and external communications strategy for the Financial & Professional Services sector within CBRE | GWS, leading communications for over 35 client accounts to 8,000+ employees across the sector's global portfolio.I led the sector internal communications program by developing a community of client-account communications leaders and coaching these leaders in communicating with their employees. I also chaired the sector community of account leaders and offered consulting on client communication strategies and specific public relations needs. Finally, in this role I led executive communications management for our sector both in communicating with clients and the employees in the sector. This included ghost-writing, deck development, and channel strategy.

Atlanta Metropolitan Area

In this temporary assignment, I expanded my duties as Communications Lead for the Financial & Professional Services sector to support two sectors leading communications to over 12,000 employees across 50+ accounts in both groups.

Atlanta Metropolitan Area

In this role I managed both internal and external communications on an International Financial Services client account at CBRE. I oversaw brand management in all promotional and presentation materials. I ghost-wrote and provided coaching for executive speeches, video scripts and key written messages to our Client. I designed and produced internal and external promotional and reporting materials including but not limited to podcasts, videos, presentations, annual reports and other print media. I also had the opportunity to design, write, and edit a whitepaper report that our client counterparts presented to global senior leadership.Upon promotion to this role, I drove communications strategy for our Client account including employee engagement, account voice, templates, deliverable design, and communication cadence. I also introduced an email marketing program to our team to allow for A/B testing of email campaigns, timing, subject lines, and more.Finally, over the summer of 2021, I managed an intern who hosted a virtual wellness conference for our account and built a Microsoft Sharepoint site to house communication archives and host interactive submissions from account team members.

Atlanta Metropolitan Area

In this role, I wrote, recorded and produced an internal podcast for CBRE employees on an International Financial Services client account - the first ever on the account. In addition, I managed internal communications with over 700 employees on this client account including email design, newsletter editing and production, and a communication calendar. I aided in planning and facilitating international, national, and local events for our employees. Finally, I had the opportunity to craft and edit key reporting documents for the client.

Dallas/Fort Worth Area

In this role, I managed social media and digital marketing for our brand as well as any clients that needed support in this area. I wrote, designed, and presented pitch material to potential as well as current clients. I supported our brand and clients in public relations consulting. In addition, I had the opportunity to plan, write, and publish all online content for our brand including our social media channels and our online blog. I also managed email marketing distributions. And I had the opportunity to edit several client sites within Wordpress. In this role, I gained experience in account management as I managed relationships with marketing managers from multiple credit unions, as well as representing our brand at local networking events locally and nationally.

Irving, Texas

In this role, I helped manage our nonprofit's social media channels including tracking analytics, responded to followers' posts and comments, and helped build and execute our social media calendar. I also had the opportunity to write for media outlets and pitch press releases both nationally and locally. I had the opportunity to plan a press conference and attend it as a publicist for our speaker who was interviewed. I also scheduled and coordinated with NBC's Today Show to facilitate an interview between MADD's president and their broadcast - during this activation, I also aided our media team in prepping our president for the interview.

In this role, I helped our restaurant plan for events with and without local partners. I supported in social media consulting and management. I supported in preparation for events including set design for our restaurant as well as typesetting for promotional material. I helped augment and execute an event calendar on a monthly basis.Here is where I learned to manage a team and organize shift personnel on a daily basis. I trained not only team members for regular fast food duties but also managers for leadership within the restaurant.

Bachelor Of Arts (B.A.), Public Relations And Advertising

Activities and Societies: Kappa Tau Alpha

Honors Associate Of Arts (Aa)

Activities and Societies: Phi Theta Kappa - President Christian Student Ministries - Vice President