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Luke Cook is the founder and host of Cuppa.tv, a live and on-demand conversation platform for businesses that enhances their people's well-being, work performance, and sense of belonging. With over four years of experience in creating and hosting meaningful conversations, Luke is a conversation expert and a purpose-driven entrepreneur who is passionate about storytelling and social impact.Through Cuppa.tv, Luke has interviewed over 550+ experts and personalities, covering topics ranging from transgender issues and First Nations perspectives, to disability and domestic violence. He has helped over 270+ businesses address complex issues and foster a culture of inclusion, empathy, and engagement. Luke is a master of his craft, with a unique ability to facilitate courageous conversations, galvanise communities, and inspire people to do good.
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Founder And HostCuppaSydney, Nsw, Au -
Founder & HostCuppa Apr 2020 - PresentSydney, Nsw, AuSuper proud of what we have created at Cuppa and the impact we are having in improving the well-being, performance and belonging of the community.Cuppa.tv is a live and on-demand content platform for businesses, featuring meaningful conversations from 100's of global experts designed to help your community (employees or customers) with their personal well-being, performance and belonging. It's like Netflix but where binge watching actually improves their work or life. My role is not to just build Cuppa as a business but make Cuppa a global community where conversations will change the lives of many. Check us out www.cuppa.tv
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Founder & Host Cuppa.Tv | Speaker On Turning Moments Into Movements | Facilitator | McLukecook.Com.Au Jan 2021 - Present
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AuthorExpert Author Community Dec 2023 - PresentMelbourne, AuWriting my first book with the Expert Author Community -
Founder & CeoFunlocka Jan 2017 - PresentSydney, New South Wales, AuAs Founder & CEO of FUNLOCKA, my role is to ensure we increase the happiness of the community through FUN, personalised and memorable experiences. This goes for our own people and the business community we engaged with daily who use our platform and services (Suppliers, Clients and App users). -
Head Of Brand PartnershipsKontented Jul 2015 - Jun 2016Surry Hills, Nsw, AuAs head of brand partnerships, my focus was to:1) Drive new business growth through project or retained service 2) Provide strategic value to our existing clients3) Facilitate new strategic alliances in market4) add value in the ideation process through my industry and commercial experience5) lead the pitch process We have experience across multiple categories including entertainment, sport, travel, arts, QSR and telco. -
Nsw Sales DirectorAuthentic Entertainment Australia Oct 2007 - Jul 2015Surry Hills, Nsw, AuResponsibilities - Responsible for the day to day sales operations in Sydney - Managed and developed an 9 person team (2 x GSM, 5 x Account managers and 2 x Account Execs) - Develop strategies to achieve budgets across radio, digital, sponsorships and content marketing - Manage & negotiate trading agreements with media agencies across radio and digital video - Yearly budgeting and strategic planning - Develop and commercialise content marketing ideas to take to market- Delivered strong market coverage of key stakeholders across all media agencies and key clients - Manage partner relations with affiliate media companies (including key partnership of VEVO)- Prepare and lead sales meetings - Developed key sales processes so that the team are focused on their High pay-off activitiesPerformance - Grew digital revenue with VEVO by 30% YOY (3 years in a row)- B&T and mUmBRELLA sales team of the year finalists 2012- Developed and sold new radio programming (X Factor and sold the program out over the 11 week period)- Content Marketing success in selling major initiatives such as Live at the Chapel, Take 40 Stars of Summer, VEVO Go Shows, Hoyts Insider and many more - Achieved yearly target set as GSM in (2011)- Achieved 200% to budget as an account manager (2009) -
National Promotions ManagerAustralian Radio Network Sep 2005 - Sep 2007North Sydney, New South Wales, Au**Returned to ARN after 2 years in the UK in radio**As the Network Promotions manager for the Australian Radio Network, I was responsible for driving the business unit forward to reach a goal of $18 million in sales-assisted revenue by the end of the 2007 calendar year.Key responsibilities included:- Managing the expectations of a number of key stake holders internal and external to the organisation - Managing and developing the promotions team nationally (15 people) - Building and maintaining key agency and client contacts within the industry.- Accurate and efficient response to agency briefs - Project management of sponsorships and promotions activity to ensure no surprises - Cross-platform response development- Proactive promotional opportunities presented to the market place to drive extra revenue opportunities.- Maintaining market intelligence and agency knowledge.- Creation of procedures to ensure the department is operating to its best possible capabilities. -
Sponsorship & Promotions Manager (Essex Fm)This Is Global Apr 2004 - Oct 2005London, GbMy role as the Sponsorship and Promotions Manager at Essex FM was to hit monthly targets and maintain market leadership by delivering promotional concepts that engage with the listeners in an entertaining and emotional way. Key experiences in this role included:- Close relationships with program director and account managers.- Achieved target of 90% of sponsorships sold in any given month 12 months in a row.- Creation of promotional concepts that delivered on the clients objectives.- Ensuring all aspects of the promotional execution were met including action memos, competition sheets, creative briefs, website briefs and post campaign reports. -
Sydney Promotions Manager (Wsfm)Australian Radio Network Feb 2000 - Feb 2004North Sydney, New South Wales, AuMultiple roles in promotions in that time before heading over to the UK. My final role saw me as Promotions Manager across WSFM overseeing the entire promotional operation of the business.
Luke Cook Skills
Luke Cook Education Details
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Apm College Of Business And CommunicationMarketing & Pr -
Tyndale Christian School
Frequently Asked Questions about Luke Cook
What company does Luke Cook work for?
Luke Cook works for Cuppa
What is Luke Cook's role at the current company?
Luke Cook's current role is FOUNDER and HOST.
What is Luke Cook's email address?
Luke Cook's email address is lc****@****ent.com
What is Luke Cook's direct phone number?
Luke Cook's direct phone number is +614043*****
What schools did Luke Cook attend?
Luke Cook attended Apm College Of Business And Communication, Tyndale Christian School.
What skills is Luke Cook known for?
Luke Cook has skills like Digital Media, Digital Strategy, Documentaries, Trade Promotions, Entertainment, Radio, Digital Marketing, Mobile Marketing, Integrated Marketing, Advertising Sales, Media Sales, Media.
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