Business Systems Architect
Current• Owned and managed Salesforce and Tray.ai configurations as a Business Systems Architect, by creating, managing, and improving automations, customizations, and optimizations, ensuring business alignment and efficiency• Led seamless integrations of Salesforce and Tray.ai with various business systems (Marketing, Sales, Finance, etc.) using standard connectors or custom HTTP / API• Program Managed projects (Marketing, Sales, Support, Finance) from inception to completion, including requirements gathering, solution design, documentation, implementation, and user training• Defined and enforced data standards across platforms (Salesforce, Hightouch) to maintain data integrity and accuracy by closely partnering with Engineering and Data teams• Improved sales efficiency 50% by automating end-user input, financial calculations, and generating sales agreements• Increased Finance team efficiency by 10-20 hours per week by automating financial statements and payouts• Implemented new marketing automation solutions using Tray.ai to connect Salesforce and SendGrid, streamlining marketing initiatives• Managed the implementation, enhancements, and enablement for Experience Cloud (Communities)• Ensured system health, performance, and security through proactive monitoring and implementing necessary updates