Jason Cooley Email & Phone Number

Grandville, Michigan, United States

Cooley Designs helps elevate brands through captivating design. With over 20 years of experience, I specialize in creating visually compelling solutions that connect with audiences across various products, services, and markets. Whether you're looking to refresh an existing brand or launch something entirely new, I’m dedicated to transforming your vision into reality.

Grand Rapids, Michigan, United States

As a Senior Visual Designer, my role was pivotal in enhancing brand awareness, thought leadership, and lead generation through the design of marketing collateral and tools. I spearheaded the creation of conceptual mockups, digital prototypes, and motion graphics for online A/B testing campaigns, yielding valuable insights for Fortune 500 companies. Collaborating closely with cross-functional teams, I contributed to the design of corporate presentation decks, digital ads, one-pagers, infographics, and trade show booth graphics. Additionally, I provided oversight to freelancers, ensuring project timelines were met while maintaining brand consistency, thus playing a vital role in amplifying the firm's visual presence and impact in the industry.

Grand Rapids, Michigan, United States

In my role as a Lead Graphic Designer, I led the charge in product interface design and helped with the launch of the first multi-language product UI for a financial technology application, effectively streamlining OTC brokerage operations. Additionally, I spearheaded a significant reduction in production timelines, achieving a remarkable five-month acceleration through the implementation of innovative mobile-first design strategies for marketing website and app UI. Moreover, I consistently contributed to the global success of the brand by crafting featured designs for product launches across international markets, meticulously ensuring brand consistency across diverse channels.

Mount Pleasant, Michigan, United States

As a freelance graphic designer, I championed the rebranding of a microbrewery by implementing strategic brand realignment and distinctive packaging design, resulting in a remarkable sales increase of over 20%. Through a comprehensive brand overhaul, I crafted illustrations, logos, and packaging designs, including bottle labels, 6-packs, and bottle caps, as well as signage and promotional materials for more than 15 distinct product lines. These efforts not only enhanced the visual identity of the brand but also effectively attracted and engaged consumers, ultimately driving substantial growth and success for the microbrewery.

Mount Pleasant, Michigan, United States

Utilizing my skills as a Freelance Graphic Designer, I played a crucial role in partnering with Central Michigan University's business incubator to develop a new identity and brand style guide, alongside designing various assets such as a website, business cards, signage, magazine advertising, and brochures. These efforts significantly enhanced brand awareness and expanded reach to diverse startups within the incubator network. Additionally, I collaborated with over 10 individual startups across a range of industries including automotive, digital technology, and R&D, providing tailored design services that helped them establish strong visual identities and effectively communicate their messages to their respective target audiences. Through these collaborative endeavors, I contributed to the growth and success of multiple startup ventures, showcasing my versatility and effectiveness as a graphic designer.

Zurich, Switzerland

As the Lead Graphic Designer for a fashion lifestyle brand, I played a pivotal role in shaping the brand's visual identity and overall presence. By spearheading the design direction, I meticulously crafted various elements including identity, exhibit design, digital content, marketing collateral, high-end retail packaging, and garment tags, resulting in heightened brand recognition and visibility. Notably, our brand's success attracted sponsorship for the 2012 Miss America Pageant, reaching an audience of over 2.5 million viewers. Additionally, I conceptualized and designed the brand's ecommerce website, product packaging, look-book, and catalog, while effectively managing developers and print vendors to ensure the highest quality standards were consistently met. Through these efforts, I significantly contributed to the brand's overall success and market impact.

Royal Oak, Michigan, United States

As an in-house Graphic Designer, I played a key role in driving successful marketing campaigns and enhancing brand visibility for a diverse clientele. I launched strategically aligned campaigns for in-house promotional collateral and delivered effective corporate branding, including billboards, direct mail campaigns, publications, and magazine advertising, for over 20 clients. Additionally, I conducted thorough analyses to address consistency issues impacting sales performance for prominent brands such as Harley Davidson dealerships and Jet’s Pizza franchises. By developing creative and engaging visuals for both digital and print marketing, I executed unique and successful promotions that not only stimulated brand interest but also significantly improved customer traffic, thereby contributing to the overall success and growth of the businesses I supported.