Debra Cooley Email & Phone Number

Lagrangeville, NY

Greater New York City Area

Managed all marketing initiatives for Putnam Hospital Center. Developed advertising campaigns to support strategic initiatives of the hospital from concept to media placement. Created collateral for marketing and patient education. Collaborated with hospital personnel to plan and execute community events.

Greater New York City Area

Developed and implemented Campaign Operations support for all print selling vehicles on a bi-weekly basis. Oversaw the support from test to production and handled all issues. Served as liaison with all cross-functional groups to minimize service disruptions.

Greater New York City Area

• Managed and supported non-traditional Avon Sales Strategies e.g. Licensed Avon Beauty Centers (LABC), Fundraising and Caselots. Managed the Avon Advantage Program, a cooperative program between Avon and select partners.
• Delivered a redesigned website for LABC Representatives. Improved flow of material, re-wrote content, defined policies, and added relevant business links resulting in a better organized, content rich website.
• Repositioned the Avon Advantage Program by eliminating unproductive, non-value adding partners. Addressed missing segments by bringing on a health benefits provider. Resulted in a 10% increase in rebates.

Greater New York City Area

• Marketing and profit responsibility for $200 Million Skin Care category. Executed new product launches in Solutions and Clear Skin Brands. Prepared and developed content for Brochure Creative Briefs. Developed campaign.
• Developed 360 Launch Plan for Clear Skin Professional Acne Treatment System that delivered +34.8% increase in sales and +4.9 pts in margin for the brand.
• Developed Skin Care Merchandising plans for 2nd Half 2007 that halted double digit sales decline for the category and contributed to US Beauty 2nd Half Turnaround (Nova Award).
• Collaborated on 2007 360 Launch Plan for Anew Ultimate Elixir. The Ultimate Elixir Launch Team won the Navigator Award for Launch Program Innovation.

Greater New York City Area

• Managed resource budget devoted to incentivizing Field Sales Organization. Merchandised and oversaw creative development for the What's New (Representatives Guide to Planning Campaign). Responsible for planning.
• Developed a system for tracking and managing the Sales Support Budget. The tracking resulted in the return of $1 Million in support of the year end profit position.
• Collaborated on the Skin So Soft (SSS)”Ain't No Bugs on Me" Field Sales Program. Program elements included; Brochure Front Cover placement, promotional SSS branded items, PGA Golf Event participation and first SSS.

Greater New York City Area

Developed and executed merchandising plans for campaigns meeting or exceeding profit plan objectives. Analyzed and evaluated the merchandising plans both quantitatively and qualitatively insuring the development of well-integrated plans.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor'S Degree, Art/Art Studies, General

Activities and Societies: Field Hockey Team, Basketball Team, Softball Team, Photography Club