Jenna Cooley Email & Phone Number

Chicago, IL, US

Chicago, Illinois, US

Created and led the GTM strategy for the launch of M1's High-Yield Savings Account resulting in over $700M in AUM in a two-month time frameLed the Go-To-Market strategy for M1’s new onboarding flow and launch of the first M1 Home screenDeveloped targeted onboarding customer journeys and initiatives to increase activation ratesCreated M1’s first How-to.

Chicago, Illinois, US

Led strategy, project management, and implementation for major Client Development sales cadences for high-value clients resulting in over $50 million worth of account transfers (ACATs) to M1 in less than a yearCreated the first new user welcome email journey at M1 focused on onboarding by introducing clients to the platform leading to a 1% increase in day.

Chicago, IL, US

Developed strategic, data-driven e-commerce marketing plans for Groupon’s inactive customer segment (35MM) Analyzed customer data including purchase behavior to source trends to inform customer acquisition and retention programsLed and executed a high-value incentive program to drive incremental growth for activations and reactivations Revamped promotional.

Champaign, Illinois, US

Led paid and earned social media strategy across the meShare and Zmodo brands. Created a social editorial calendar and managed projects from content strategy to final execution. Collaborated cross-culturally with graphic design and video production team in China to develop assets for social. Presented monthly plans & reports to analyze campaign.

Ogden, IL, US

Oversaw all aspects of marketing including the company-wide implementation of Salesforce and Pardot CRM software to optimize the sales/marketing process and drive more efficient analysis of projected sales pipeline and marketing opportunitiesCreated a marketing plan to drive brand awareness and to increase salesExecuted the first two phases of the.

Oakland, CA, US

Built media plans within Pandora’s order management system understanding capacity, reach and frequency needs of the clientCreated Insertion Orders within Salesforce and Pandora’s order management systems assisting with internal approvals and contract reviewAssisted Campaign Specialists with Pandora’s Creative Services and Trafficking teams to ensure online.

St. Louis, MO, US

Pioneered all aspects of marketing for the Ameren Innovation CenterCreated a bimonthly newsletter including design, content strategy, and photographyNetworked with Ameren Corporate Communications to create the first marketing plan for the Innovation CenterAssisted the mobile applications development team with designing the user interface for all mobile.

Developed client relations and produced projects ranging from the development of a new website to social media and guerilla marketing campaigns.Kept my team (account planner and creative) updated on the latest client information.

Urbana, IL, US

Created a campus awareness campaign to help boost participation in TEC programs/courses.Created and ran new events for TEC to gain awareness.Acted as a brand ambassador for TEC.Took ownership of social media presence and identity (Facebook, Twitter, LinkedIn, etc.).

Austin, TX, US

Promoted the company daily through social media platforms.Engaged in on campus promotional events such as Quad Day giveaways and local community events such as the Bloomington Gold Corvette Show.Presented the company to potential clients in a professional manner