Jenna Cooley Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Created and led the GTM strategy for the launch of M1's High-Yield Savings Account resulting in over $700M in AUM in a two-month time frameLed the Go-To-Market strategy for M1’s new onboarding flow and launch of the first M1 Home screenDeveloped targeted onboarding customer journeys and initiatives to increase activation ratesCreated M1’s first How-to videos in partnership with the Creative team to educate clients on the steps to complete onboarding in order to increase the activation rate and provide a seamless client onboarding experiencePartnered with the product engineering team to drive cross-functional efforts to create a stronger client onboarding experienceDeveloped new messaging at key onboarding drop-off points (email, account, and bank account verification) to increase completion rates leading to a 0.5% increase in brokerage account opening and funding rates by day 15 of user registration.Managed four M1 interns to oversee projects such as audits of M1’s dynamic email creative content to provide a detailed database of assets as well as to conduct competitive research for onboarding, referrals, and M1's Checking product to inform positioning/messaging.

Chicago, Illinois, Us

Led strategy, project management, and implementation for major Client Development sales cadences for high-value clients resulting in over $50 million worth of account transfers (ACATs) to M1 in less than a yearCreated the first new user welcome email journey at M1 focused on onboarding by introducing clients to the platform leading to a 1% increase in day 7 funding improvements and a 2% increase in account funding rates by day 15 of a new user’s tenureBuilt the Go-to-Market renewal strategy for M1 Plus (M1’s premium subscription program), incorporating messaging for M1’s on-platform billing implementation, early, and enhanced standard renewals, credit card upsell and cross-channel touchpoints.Spearheaded M1’s first multi-channel digital re-engagement campaigns ($600K budget) which included driving new user conversion through Invest account funding, M1 Plus Free Trial sign-up, Renewals, and lapsed user campaignsDeveloped M1’s Surprise and Delight strategy to increase engagement by celebrating important moments in a client’s lifecycle

Chicago, Il, Us

Developed strategic, data-driven e-commerce marketing plans for Groupon’s inactive customer segment (35MM) Analyzed customer data including purchase behavior to source trends to inform customer acquisition and retention programsLed and executed a high-value incentive program to drive incremental growth for activations and reactivations Revamped promotional order discount e-mail creative to achieve a greater lift in activations and reactivations, gross profit and purchasesConducted A/B testing for email, banner, and app-inbox touchpoints to determine the incremental lift of our campaignsCultivated a location-based customer journey for our inactive customer cohort (35MM) based upon merchandising use cases reintroducing them to Groupon and highlighting the reasons to believe, variety, and depth of our retail inventoryCrafted creative briefs after analyzing customer data trends and partnered with the creative team to bring creative strategy to lifeCreated a Beauty and Relaxation customer journey focusing on our largest revenue-generating category ($193MM) partnering with Vertical stakeholders to prioritize key categories for customers signaling interest in our beauty merchants and dealsCollaborated across our global teams in EMEA to achieve parity among marketing efforts

Champaign, Illinois, Us

Led paid and earned social media strategy across the meShare and Zmodo brands. Created a social editorial calendar and managed projects from content strategy to final execution. Collaborated cross-culturally with graphic design and video production team in China to develop assets for social. Presented monthly plans & reports to analyze campaign performance. Conducted market research to inform product positioning and program managed product marketing tasks related to Zmodo’s first smart thermostat, Tune, and smart vent, Breeze. Helped produce Zmodo’s first crowdfunding campaign, Snap Pro, on Kickstarter.Collaborated with VP of Marketing to create, develop and maintain brand guidelines for Zmodo and meShare including brand style, tone, and voice.Assisted with planning through execution of industry events such as CES 2019Partnered with the VP of marketing in developing strategic partnerships with Amazon Alexa and Google Assistant.Crafted Cultural Briefs to inform the Chinese production team on culturally appropriate creative direction and content strategy.Developed media plans/managed monthly media budgets to support the launch of new products. Worked with the VP of Sales and Online Retail Program Lead to organize backlog of retail-marketing tasks.Collaborated on e-commerce ad formats across paid search, paid social, and remarketing ads on Amazon and Walmart.Collaborated with UX and Customer Care to drive content strategy and write copy decks for technical “How To” videos, writing on-screen copy and voice-over copy. Worked closely with videographer and 3D animator to oversee the development of paid social media video ads. Learned the web production process from project briefs, content strategy, copywriting, wireframes, design, development through QA testing gaining exposure to nuances of responsive web design and strategy.

Ogden, Il, Us

Oversaw all aspects of marketing including the company-wide implementation of Salesforce and Pardot CRM software to optimize the sales/marketing process and drive more efficient analysis of projected sales pipeline and marketing opportunitiesCreated a marketing plan to drive brand awareness and to increase salesExecuted the first two phases of the marketing plan from the initial brand refresh and website makeover to the final media plan reportingImplemented Google analytics to track potential leads, conversions, and monitor the effectiveness of AdWords strategySpearheaded all company promotion through event planning, creating marketing emails (Pardot), social media, customer service, SEOCrafted newsletter content and blog posts for Search Engine OptimizationOptimized the website content strategy with new updates, photography and photo editing, and revised content

Oakland, Ca, Us

Built media plans within Pandora’s order management system understanding capacity, reach and frequency needs of the clientCreated Insertion Orders within Salesforce and Pandora’s order management systems assisting with internal approvals and contract reviewAssisted Campaign Specialists with Pandora’s Creative Services and Trafficking teams to ensure online advertising campaigns were implemented in an accurate and timely manner providing client services/account related supportTrafficked and tested ads using DFP and internal tools, and worked with internal resources to get these tasks completedProvided proof of implementation reports and screenshots, or worked with internal resources to provideMonitored campaigns, ensured campaign delivery across various ad serving systems and assisted with pulling any necessary campaign reportingManaged the Centro account (with a budget of over $700,000) and the entire quote to cash workflow (from corresponding with the client, trafficking assets to pulling the final report) supporting an Account ExecutiveBuilt strategic recommendations and evaluated client campaign reports

St. Louis, Mo, Us

Pioneered all aspects of marketing for the Ameren Innovation CenterCreated a bimonthly newsletter including design, content strategy, and photographyNetworked with Ameren Corporate Communications to create the first marketing plan for the Innovation CenterAssisted the mobile applications development team with designing the user interface for all mobile applicationsEstablished a brand presence for the Innovation Center on the internal network via Sharepoint and internal social media platform (the Wire)Collaborated with each project team to plan and create presentations to present to directors and Executive Leadership Team members Led branding discussions to determine the Innovation Center sub-brand and how it fit within the broader Ameren corporationIntroduced new visualization software to display project findings

Developed client relations and produced projects ranging from the development of a new website to social media and guerilla marketing campaigns.Kept my team (account planner and creative) updated on the latest client information.

Urbana, Il, Us

Created a campus awareness campaign to help boost participation in TEC programs/courses.Created and ran new events for TEC to gain awareness.Acted as a brand ambassador for TEC.Took ownership of social media presence and identity (Facebook, Twitter, LinkedIn, etc.).

Austin, Tx, Us

Promoted the company daily through social media platforms.Engaged in on campus promotional events such as Quad Day giveaways and local community events such as the Bloomington Gold Corvette Show.Presented the company to potential clients in a professional manner