Sean Cooley Email and Phone Number
Marketing Director Focused on Growing Lifestyle BrandsHighly Specialized in Direct to Consumer (DTC), Consumer Packages Goods (CPG), Travel, Food & Spirits, Cannabis, and TechSEO and Creative Content Consultant for StartupsI'm a seasoned content marketing director and cross-functional team leader, pairing the credible and affirming approach of a brand marketer with the results-oriented lifecycle mindset of a product marketer. My goal has always been to craft relevant, targeted marketing content with a strategy that’s data-driven, persona-targeted, and distribution-focused. Among my areas of expertise: Search Engine Optimization (SEO), Content Marketing, Social Media, Product Development, Sponsorships, and Syndication with a skill set spanning email, display, PPC, video, UX, HTML, community engagement, and blogging.Key SEO experience:On-page, off-page, and technical SEOEarning links and sharesMaking sites search friendlyKeyword research and targetingBuilding rich snippets and schema implementationRedirection, canonicalization, and site migrationsPersonalization and localizationLocal SEO and citation buildingTesting new tools and developing north star metrics
Highway Cannabis
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Director Of MarketingHighway Cannabis Jun 2022 - PresentMarina Del Rey, California, Us
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Senior Editor/Senior WriterThrillist Jan 2013 - PresentNew York, Ny, UsIn charge of Cities editorial direction, spanning 40+ Thrillist editions, covering new restaurants, bars, services and all things awesome — writing pieces, taking photos, and producing video. Thrillist is a leading lifestyle brand, providing a no-B.S. take on the best in food, drink, travel, entertainment, nightlife, gadgets, and gear. -
Director Of MarketingGrassdoor Feb 2021 - Jul 2022Commerce, California, UsDirector of content, brand, PR, SEO, and creative operations at Grassdoor, California’s largest cannabis delivery service and DTC platform. Executing a channel strategy focused on organic growth, with optimization tasklist that includes:-Perform keyword research and competitive analysis-Understand and implement technical SEO audits and changes-Execute on-page optimizations-Implement changes in content management systems (CMS)-Manage content production by planning content calendars, managing writers, and supporting them on SEO-Devise and execute methods to track, report, analyze and improve SEO performance-Collaborate with developers and product teams to implement necessary features and changes-Present and communicate SEO strategies and projects to clients and internal stakeholders-Serve as the key SEO expert/advocate and keep up-to-date with latest SEO trends, strategies and algorithm changes -
Head Of Content And SeoVangst Sep 2020 - Feb 2021Denver, Co, UsNamed one of the Top 100 Startups of 2020 by Business Insider -
Director Of Content MarketingWeedmaps Jan 2019 - Sep 2020Orange County, Ca, Us -
Sponsored Content SpecialistTime Inc. Apr 2017 - Aug 2019New York, Ny, UsWorking with Time Inc properties including Travel + Leisure, Food & Wine, and Southern Living -
Content DirectorHigh Times Apr 2018 - Dec 2018Venice, California, UsHeading up digital content for the most iconic brand in cannabis, wiping away the stigma from marijuana and managing a slate of compelling videos, social media posts, articles, and sponsored products. -
Content StrategistGoogle Mar 2018 - Dec 2018Mountain View, Ca, UsDrove content strategy and curation for Google’s audio news and podcast publisher products -
Deputy EditorCheapism.Com Apr 2017 - Apr 2018Brooklyn, New York, UsManaged editorial content at Cheapism, an MSN partner site, across verticals including Lifestyle, Food & Drink, Travel, Health & Fitness, and Money. -
Seo ConsultantLa Photo Party Feb 2017 - Dec 2017Glendale, California, UsDeveloped Search Engine Optimization roadmap targeting relevant keywords, analyzing competitors, and tracking gains in search ranking. -
Content Manager - Vertical Lead, Msn Food & DrinkMicrosoft Jan 2017 - Apr 2017Redmond, Washington, UsBrought in as MSN's Vertical Lead for the Food & Drink section as a digital media veteran with the proven ability to engage users, create custom advertising experiences and build best-in-class websites.On top of editorial oversight, my specialties include: Online content development and curation, writing and editing, freelance management, SEO, blogging, campaign management, project management, social media management (Facebook, Twitter, Pinterest, Instagram), digital strategy, monetization, web analytics.) -
Web ProducerTribune Company Jan 2010 - Dec 2012Chicago, Il, Us• Created, edited and managed editorial content for Tribune network of television stations, radio stations and newspaper web sites. -
Investigative ReporterThe Chicago Reporter Jan 2010 - Mar 2010Chicago, Illinois, Us• Reported and edited stories on public safety, housing, unemployment and local politics.• Developed investigative skills in computer-assisted reporting, FOIA requests and mapping with Arcview software. -
Public Health ReporterNorthwestern University Medill School Sep 2009 - Jan 2010Evanston, Il, Us• Reported on topics such as health care reform, the uninsured, mental health and veteran care.• Clips published to The Huffington Post, The Northwest Indiana Times and Medill Reports-Chicago. -
Multimedia Design TeacherSchool Of Cinema And Performing Arts Jun 2009 - Aug 2009• Led college-credit classes in digital photography and darkroom techniques for high school students.
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Freelance Writer/PhotographerBurlington, Vermont Feb 2007 - Aug 2009• Wrote and shot regularly for local publications such as The Burlington Free Press, Seven Days, Vermont Life and Launch snowboarding magazine.• Developed photography projects with Fletch Allen Health Care and South End Arts and Business Association.
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Photo Production ManagerJordan Silverman Photography May 2006 - Aug 2009• Arranged photo shoots, edited and toned images, shot news and commercial projects.
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Chief Photographer/New Media DirectorChamplain Valley Newspaper Group Jan 2007 - Oct 2007• Carried out front-page news and sports assignments for all publications.• Produced and edited multimedia slide shows and video for St. Albans Messenger.
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Public Relations AssociateKsv Jul 2006 - Dec 2006New York, Ny, Us• Developed social media content, managed social media campaigns and events.• Crafted, edited and pitched press releases to national media outlets -
Executive Editor, Photo EditorThe Defender (St. Michael’S College) Sep 2004 - Dec 2005• Managed newsroom and developed weekly stories, photo assignments and editorials.
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Reporting InternRecord-Journal May 2003 - Aug 2003Meriden, Ct, Us• Reported stories in local news and features sections.
Sean Cooley Education Details
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Northwestern UniversityJournalism -
Saint Michael'S CollegeJournalism And Mass Communication
Frequently Asked Questions about Sean Cooley
What company does Sean Cooley work for?
Sean Cooley works for Highway Cannabis
What is Sean Cooley's role at the current company?
Sean Cooley's current role is Data-Driven Performance Marketing Leader | Highly Specialized in Cannabis Technology & Lifestyle Brands | Content Strategy, Growth, and SEO Consultant for Startups.
What schools did Sean Cooley attend?
Sean Cooley attended Northwestern University, Saint Michael's College.
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