Director Of Marketing
Current
Jun 2022 - Present
AeroLeads people directory · profile
Sean Cooley Email & Phone Number
Data-Driven Performance Marketing Leader | Highly Specialized in Cannabis Technology & Lifestyle Brands | Content Strategy, Growth, and SEO Consultant for Startups
at
Highway Cannabis
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✓ Verified Jun 2026
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Profile completeness 86%
Current company
Role
Data-Driven Performance Marketing Leader | Highly Specialized in Cannabis Technology & Lifestyle Brands | Content Strategy, Growth, and SEO Consultant for Startups
Location
Los Angeles, California, United States
Who is Sean Cooley? Overview
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Quick answer
Sean Cooley is listed as Data-Driven Performance Marketing Leader | Highly Specialized in Cannabis Technology & Lifestyle Brands | Content Strategy, Growth, and SEO Consultant for Startups at Highway Cannabis, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Sean Cooley.
Sean Cooley previously worked as Director of Marketing at Highway Cannabis and Senior Editor/Senior Writer at Thrillist. Sean Cooley holds Master'S Degree, Journalism from Northwestern University.
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Highway Cannabis
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Profile bio
About Sean Cooley
Marketing Director Focused on Growing Lifestyle BrandsHighly Specialized in Direct to Consumer (DTC), Consumer Packages Goods (CPG), Travel, Food & Spirits, Cannabis, and TechSEO and Creative Content Consultant for StartupsI'm a seasoned content marketing director and cross-functional team leader, pairing the credible and affirming approach of a brand marketer with the results-oriented lifecycle mindset of a product marketer. My goal has always been to craft relevant, targeted marketing content with a strategy that’s data-driven, persona-targeted, and distribution-focused. Among my areas of expertise: Search Engine Optimization (SEO), Content Marketing, Social Media, Product Development, Sponsorships, and Syndication with a skill set spanning email, display, PPC, video, UX, HTML, community engagement, and blogging.Key SEO experience:On-page, off-page, and technical SEOEarning links and sharesMaking sites search friendlyKeyword research and targetingBuilding rich snippets and schema implementationRedirection, canonicalization, and site migrationsPersonalization and localizationLocal SEO and citation buildingTesting new tools and developing north star metrics
Current workplace
Sean Cooley's current company
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21 roles
Sean Cooley work experience
A career timeline built from the work history available for this profile.
Senior Editor/Senior Writer
CurrentIn charge of Cities editorial direction, spanning 40+ Thrillist editions, covering new restaurants, bars, services and all things awesome — writing pieces, taking photos, and producing video. Thrillist is a leading lifestyle brand, providing a no-B.S. take on the best in food, drink, travel, entertainment, nightlife, gadgets, and gear.
Jan 2013 - Present
Director Of Marketing
Director of content, brand, PR, SEO, and creative operations at Grassdoor, California’s largest cannabis delivery service and DTC platform. Executing a channel strategy focused on organic growth, with optimization tasklist that includes:-Perform keyword research and competitive analysis-Understand and implement technical SEO audits and changes-Execute.
Feb 2021 - Jul 2022
Sep 2020 - Feb 2021
Director Of Content Marketing
Jan 2019 - Sep 2020
Sponsored Content Specialist
Working with Time Inc properties including Travel + Leisure, Food & Wine, and Southern Living
Apr 2017 - Aug 2019
Content Director
Heading up digital content for the most iconic brand in cannabis, wiping away the stigma from marijuana and managing a slate of compelling videos, social media posts, articles, and sponsored products.
Apr 2018 - Dec 2018
Content Strategist
Drove content strategy and curation for Google’s audio news and podcast publisher products
Mar 2018 - Dec 2018
Deputy Editor
Managed editorial content at Cheapism, an MSN partner site, across verticals including Lifestyle, Food & Drink, Travel, Health & Fitness, and Money.
Apr 2017 - Apr 2018
Seo Consultant
Developed Search Engine Optimization roadmap targeting relevant keywords, analyzing competitors, and tracking gains in search ranking.
Feb 2017 - Dec 2017
Content Manager - Vertical Lead, Msn Food & Drink
Brought in as MSN's Vertical Lead for the Food & Drink section as a digital media veteran with the proven ability to engage users, create custom advertising experiences and build best-in-class websites.On top of editorial oversight, my specialties include: Online content development and curation, writing and editing, freelance management, SEO, blogging.
Jan 2017 - Apr 2017
Web Producer
- Created, edited and managed editorial content for Tribune network of television stations, radio stations and newspaper web sites.
Jan 2010 - Dec 2012
Investigative Reporter
- Reported and edited stories on public safety, housing, unemployment and local politics.
- Developed investigative skills in computer-assisted reporting, FOIA requests and mapping with Arcview software.
Jan 2010 - Mar 2010
Public Health Reporter
- Reported on topics such as health care reform, the uninsured, mental health and veteran care.
- Clips published to The Huffington Post, The Northwest Indiana Times and Medill Reports-Chicago.
Sep 2009 - Jan 2010
Multimedia Design Teacher
School Of Cinema And Performing Arts
- Led college-credit classes in digital photography and darkroom techniques for high school students.
Jun 2009 - Aug 2009
Freelance Writer/Photographer
Burlington, Vermont
- Wrote and shot regularly for local publications such as The Burlington Free Press, Seven Days, Vermont Life and Launch snowboarding magazine.
- Developed photography projects with Fletch Allen Health Care and South End Arts and Business Association.
Feb 2007 - Aug 2009
Photo Production Manager
Jordan Silverman Photography
- Arranged photo shoots, edited and toned images, shot news and commercial projects.
May 2006 - Aug 2009
Chief Photographer/New Media Director
Champlain Valley Newspaper Group
- Carried out front-page news and sports assignments for all publications.
- Produced and edited multimedia slide shows and video for St. Albans Messenger.
Jan 2007 - Oct 2007
Public Relations Associate
- Developed social media content, managed social media campaigns and events.
- Crafted, edited and pitched press releases to national media outlets
Jul 2006 - Dec 2006
Executive Editor, Photo Editor
The Defender (St. Michael’S College)
- Managed newsroom and developed weekly stories, photo assignments and editorials.
Sep 2004 - Dec 2005
May 2003 - Aug 2003
2 education records
Sean Cooley education
Master'S Degree, Journalism
Northwestern University
Bachelor'S Degree, Journalism And Mass Communication
Saint Michael'S College
FAQ
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Quick answers generated from the profile data available on this page.
What company does Sean Cooley work for?
Sean Cooley works for Highway Cannabis.
What is Sean Cooley's role at Highway Cannabis?
Sean Cooley is listed as Data-Driven Performance Marketing Leader | Highly Specialized in Cannabis Technology & Lifestyle Brands | Content Strategy, Growth, and SEO Consultant for Startups at Highway Cannabis.
Where is Sean Cooley based?
Sean Cooley is based in Los Angeles, California, United States while working with Highway Cannabis.
What companies has Sean Cooley worked for?
Sean Cooley has worked for Highway Cannabis, Thrillist, Grassdoor, Vangst, and Weedmaps.
How can I contact Sean Cooley?
You can use AeroLeads to view verified contact signals for Sean Cooley at Highway Cannabis, including work email, phone, and LinkedIn data when available.
What schools did Sean Cooley attend?
Sean Cooley holds Master'S Degree, Journalism from Northwestern University.
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