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Cooper Craig personal email
As a Product Manager for over ten years in multiple sectors, I have an innate ability to lead teams to discover solutions that users love, stakeholders admire, and businesses thrive!- Product Manager at American Express: Lead Product Manager for enterprise FaaS (Function-as-a-service) platform, leading team from 5k daily requests to over 150k.- Sr. Product Manager at Arizona State University: Successfully launched Slack for Higher Ed, creating integrations and chatbots to boost student success.- Director of Product at Ander: Led the MVP launch and go-to-market strategy, securing $1 million in funding and achieving $40k MRR with our first crucial customer.- Director of Product at Kilt Rental USA: Drove a nearly 200% increase in revenue, expanding the company to new markets and doubling revenue to $1.3 million.Skills and ExpertiseMy core competencies include Product Management, Product Strategy, Go-to-Market Strategy, and Lean Startup. Education and Certifications- Product Leader Certified (Product School) - 2024- Certified Scrum Product Owner (Scrum Alliance) - 2016- Bachelor in Digital Culture with an emphasis in Technological Entrepreneurship - 2015Professional GoalsIn the short term, I aim to leverage my entrepreneurial drive to become a well-respected and established product leader within my company. My long-term goal is to become voice in the product world to help companies build products people love.Personal BrandMy superpower lies in navigating the complexities of product development to find a clear path forward. I live by the philosophy of "progress over perfection," ensuring continuous improvement in all my endeavors.Notable Projects and Contributions- Expanded an e-commerce company, doubling revenue to $1.3 million.- Grew an enterprise functions-as-a-service platform from 5k to 150k requests per day.- Led the Slack for higher-ed initiative at Arizona State University.- Guided a startup's product strategy, securing $1 million in seed funding and launching over 10 successful products.Industry and Community InvolvementI actively participate in the Product School Product Manager community and the Yes Phx - AZ Startup Community. Additionally, I serve as the Director of Awana TnT at Desert Hill Bible Church.Hobbies and InterestsOutside of work, I enjoy photography, golf, and spending time with my three energetic boys.Let's connect and build something great!
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Ai Automation ExpertSmartify AiPhoenix, Az, Us
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Product ManagerAmerican Express Dec 2022 - PresentPromoted to Product Manager for a Functions-as-a-Service platform, enhancing scalability and improving developer experience by establishing strong KPIs and growing platform usage from 5k to 150k requests per day, surpassing established OKRs.Curated product development onboarding and training for new PMs in our organization. -
Product OwnerAmerican Express May 2021 - Dec 2022California, United StatesEnhanced UX by prioritizing the backlog, slashing page load times from 5 seconds to 0.5 seconds—a 90% reduction—thereby excelling the OKR for customer satisfaction.Boosted customer satisfaction scores by 33% by spearheading interviews and introducing solutions like video tutorials, community programs, and live training.Created a stakeholder engagement dashboard to track and measure communication effectiveness, resulting in a 30% increase in stakeholder engagement levels.
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Solutions ManagerAmerican Express Mar 2020 - May 2021TempeCollaborated with key enterprise partners to understand their business and technical needs and provide the best-in-class solutions using our platform, improving partner satisfaction scores by 22 points.Organized partner feedback sessions and workshops to identify pain points and opportunities, which directly contributed to the prioritization of key product enhancements and drove a 25% increase in partner retention.Successfully led over 50 new client onboard meetings, resulting in a 30% increase in client satisfaction scores.
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Product Development ConsultantHelm Studios Llc Feb 2010 - Present- Assist small businesses and nonprofits in developing strong market brands through redesign logos, full brand redesign, promotional videos, and content marketing- Launched non-profit website redesign (WordPress) resulting in lowering bounce rate by 30% and increasing session time by 3 minutes- Keep constant contact with clients to maintain acceptable delivery of desired content- Lead design and development team to ensure delivery of clients’ expectations
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Business AdvisorCarepay Feb 2023 - Sep 2023 -
Director Of Product ManagementAnder Jun 2020 - Dec 2020United States· Built the MVP strategy and GTM that led to securing 1 million in seed funding and securing our first crucial customer, generating $40k MRR.Strategically developed and led the execution of a go-to-market strategy, steering the team toward significant milestones and achievements. -
Senior Product ManagerEdplus At Arizona State University Mar 2018 - Mar 2020Phoenix, Arizona Area- Successfully achieved high-user adoption and created a large number of downloads in the position of lead product manager for a multi-platform chat tool.- Appreciated by senior executives for improving user research quality/efficiency and decreasing recruitment costs to $100K through the launch of an award-based surveys platform, Qualtrics API.- Built out user adoption plan for an internal communication tool, Slack, for all of ASU, boosting user count by 53k users; creating chatbots to boost engagement and usage in the platform as well -
Product ManagerEdplus At Arizona State University Nov 2016 - Mar 2018- Coordinated with cross-enterprise teams to implement, monitor, and troubleshoot 3rd party systems, such as VoIP, IVR, chat, SMS (Twilio), and softphones.- Received appreciation for minimizing agent downtime by 34% and improving the number of cases closed on a daily basis by 31% through a complete restructuring of Arizona State University Online call centers systems, Salesforce.
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Co-Founder And CeoJoyfull Jan 2018 - Jan 2019Phoenix, Arizona Area- Launched entire company from brand to web app platform built on modern (MERN) tech stack (Mongo, Express, React, Node) linked to Stripe for checkout- Created the brand using market research and customer interviews with mockups and prototypes- Launched an MVP pilot generating hundreds of donations for pilot customers- Developed a go-to-market strategy for B2B and B2C prospects -
Director Of Product ManagementKilt Rental Usa Nov 2015 - Nov 2016Phoenix, Arizona Area- Led company into splitting the website into two focused markets, rental and retail -- increasing the company’s revenue by 121%- Redesigned sales team workflow and product, increasing growth year over year by 33%- Analyzed customer rental item exchange data through SQL, prototyped changes lowering replacements by 30% and saving 10% in operation costs- Implemented Scrum methodologies company-wide; increasing communication and business productivity -
Product ManagerKilt Rental Usa Oct 2012 - Nov 2015Phoenix, Arizona Area- Initiated complete re-design of the customer ordering process, increasing UX and lowering bounce rate by 20% and order completion by 24%- Managed e-commerce products for a market leader internet retailer CMS platform (Magento and Big Commerce)- Utilizing card sorting, built entire new navigation architecture increasing page views by +3 and session time by + 1:33
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Graphic DesignerKilt Rental Usa Jan 2012 - Oct 2012Phoenix, Arizona Area- Rebranded company customer conversions by 20%- Created a new seasonal ad campaign, generating an extra 5% in revenue per year- Doubled YouTube subscribers and increased views through engaging thumbnails
Cooper Craig Skills
Cooper Craig Education Details
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Digital Culture With An Emphasis In Technological Entreprenuership -
Film Production
Frequently Asked Questions about Cooper Craig
What company does Cooper Craig work for?
Cooper Craig works for Smartify Ai
What is Cooper Craig's role at the current company?
Cooper Craig's current role is AI Automation Expert.
What is Cooper Craig's email address?
Cooper Craig's email address is co****@****ess.com
What schools did Cooper Craig attend?
Cooper Craig attended Arizona State University, Scottsdale Community College.
What are some of Cooper Craig's interests?
Cooper Craig has interest in Social Services, Children, App Development, Programming, Wedding Videography.
What skills is Cooper Craig known for?
Cooper Craig has skills like Video Production, Project Management, Advertising, User Experience Design, Web Design, Marketing, Business Administration, Video Editing, Training, Strategic Planning, Creative Writing, Time Management.
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Cooper Craig-Casmer
Greater Minneapolis-St. Paul Area2lifetimefitness.com, lifetimefitness.com -
2inl.gov, deq.idaho.gov -
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