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Cooper Deck, Mba Email & Phone Number
Media Director
at
Selkirk Sport - We are Pickleball
1 work email found
@utica.edu
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Media Director
Location
Tampa, Florida, United States
Who is Cooper Deck, Mba? Overview
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Quick answer
Cooper Deck, Mba is listed as Media Director at Selkirk Sport - We are Pickleball, based in Tampa, Florida, United States. AeroLeads shows a work email signal at utica.edu and a matched LinkedIn profile for Cooper Deck, Mba.
Cooper Deck, Mba previously worked as Media & Content Manager at Selkirk Sport - We Are Pickleball and Selkirk TV Content Manager at Selkirk Sport. Cooper Deck, Mba holds B.A In Broadcast Journalism, Minor In Spanish, Sports Communication from Penn State University.
Company email context
Email format at Selkirk Sport - We are Pickleball
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*@utica.edu
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Profile bio
About Cooper Deck, Mba
I am a seasoned and dynamic tech-driven business leader with a deep specialization in sports marketing and media. My expertise lies in crafting and implementing innovative digital media strategies that synchronize perfectly with business development objectives, ensuring maximum operational effectiveness while optimizing resource use. I excel in managing and leading substantial financial media investments, ensuring they yield optimal returns and drive strategic growth. My leadership approach is characterized by exceptional skill in steering large teams and employing process optimization, system innovation, and AI integration to boost efficiency across the department and the entire company. I am deeply passionate about guiding the creative direction of cutting-edge marketing content, aiming to captivate and engage audiences globally.
Listed skills include Sports, Sports Play By Play, Editing, Writing, and 11 others.
Current workplace
Cooper Deck, Mba's current company
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9 roles
Cooper Deck, Mba work experience
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Media Director
Current- Directed a 10-member media team, focusing on social media, content creation, media production, videography, photography, TV streaming, and app development.- Shaped and executed content strategies for Selkirk's brands (Selkirk Sport, SLK By Selkirk, Selkirk Labs), Selkirk Pickleball TV, and PlayPickleball.com.- Negotiated national TV contracts and managed media buying with ESPN, FOX, CBS, Tennis Channel.- Led talent, influencer, and sponsorship contract negotiations, enhancing brand visibility.- Achieved over 2000% audience growth for Selkirk and its sub-brands in three years.- Collaborated with the creative team to define and enhance Selkirk's brand identity.- Expanded the marketing team from four to 35 employees, leading recruitment and talent search.- Utilized data analysis to optimize media investments and maximize ROI.- Managed seven-figure budgets for media buying, partnerships, and creation.- Developed technology-driven processes for company expansion and efficiency improvement.- Worked closely with teams in Audience Development, SEO, Email Marketing, Paid Media, Influencer Marketing, and Partnerships.- Established a leading podcast network in the pickleball industry, significantly boosting brand influence.
Apr 2023 - Present
Media & Content Manager
- Directed content marketing strategy for Selkirk Sport and Selkirk TV, leading a team of 20 marketing professionals.- Promoted Selkirk's brand voice through innovative storytelling across video, photo, and blog content.- Led organic and paid marketing campaigns on social platforms, email, and YouTube. - Expanded Selkirk's marketing department from 2 to 20 employees in just two years. - Improved marketing efficiency through process optimization and AI implementation - Directed, produced, and edited commercials for national networks such as CBS, ABC, ESPN, and Fox Sports.- Increased Selkirk Sport's social media reach by 25x and developed Selkirk TV into a top pickleball-focused social account and unique TV network.- Employed data-driven decision-making for maximum reach in multi-channel paid and organic media campaigns.
May 2022 - Apr 2023
Selkirk Tv Content Manager
- Pioneered Selkirk TV, the world's first pickleball live streaming and on-demand content app- Produced and directed all Selkirk TV Original shows, coordinating recording and scheduling with on-air talent and marketing staff- Managed daily app operations, including content creation, editing, and production, artwork design for new shows, app notifications, and updating daily content schedules in the live section
Apr 2021 - Sep 2022
Owner & Founder
Current
Mar 2021 - Present
General Manager
- Spearheaded organizational leadership across recruiting, marketing, and operations management to drive growth and success.- Identified operational opportunities and implemented standard operations, boosting profit and achieving outlined goals.- Directed content marketing and development efforts, optimizing team and group sales sponsorship packages for national reach.- Led year-round recruitment efforts, fostering a talented and motivated staff across all organizational levels.
Sep 2020 - Apr 2021
Assistant General Manager
Sep 2019 - Sep 2020
Director Of Communications
- Devised and executed comprehensive content marketing strategies across web, print, social media, and video, boosting Utica Blue Sox's brand awareness.- Pioneered the brand's voice through innovative content development and curation on various platforms, driving audience engagement.- Directed a team of nine game day operations and media relations interns fostering a collaborative and efficient work environment.- Orchestrated multi-channel sponsorship promotion plans, optimizing social media and in-game marketing efforts for maximum impact.
Jun 2019 - Sep 2019
Graduate Assistant - Sports Information
- Led media relations, social media, and website content management for Utica College Athletics.- Oversaw sports information for 29 teams, serving as primary contact for six teams and secondary contact for 23 others, directing press releases and game coverage. - Collaborated with and guided coaches, athletes, and media outlets to promote events and achievements effectively.
Aug 2019 - Jan 2021
2 education records
Cooper Deck, Mba education
B.A In Broadcast Journalism, Minor In Spanish, Sports Communication
Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies
FAQ
Frequently asked questions about Cooper Deck, Mba
Quick answers generated from the profile data available on this page.
What company does Cooper Deck, Mba work for?
Cooper Deck, Mba works for Selkirk Sport - We are Pickleball.
What is Cooper Deck, Mba's role at Selkirk Sport - We are Pickleball?
Cooper Deck, Mba is listed as Media Director at Selkirk Sport - We are Pickleball.
What is Cooper Deck, Mba's email address?
AeroLeads has found 1 work email signal at @utica.edu for Cooper Deck, Mba at Selkirk Sport - We are Pickleball.
Where is Cooper Deck, Mba based?
Cooper Deck, Mba is based in Tampa, Florida, United States while working with Selkirk Sport - We are Pickleball.
What companies has Cooper Deck, Mba worked for?
Cooper Deck, Mba has worked for Selkirk Sport - We Are Pickleball, Selkirk Sport, On Deck Media, Utica Blue Sox, and Utica University.
How can I contact Cooper Deck, Mba?
You can use AeroLeads to view verified contact signals for Cooper Deck, Mba at Selkirk Sport - We are Pickleball, including work email, phone, and LinkedIn data when available.
What schools did Cooper Deck, Mba attend?
Cooper Deck, Mba holds B.A In Broadcast Journalism, Minor In Spanish, Sports Communication from Penn State University.
What skills is Cooper Deck, Mba known for?
Cooper Deck, Mba is listed with skills including Sports, Sports Play By Play, Editing, Writing, Communication, Spanish Translation, Leadership, and Social Media.
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