- Directed a 10-member media team, focusing on social media, content creation, media production, videography, photography, TV streaming, and app development.- Shaped and executed content strategies for Selkirk's brands (Selkirk Sport, SLK By Selkirk, Selkirk Labs), Selkirk Pickleball TV, and PlayPickleball.com.- Negotiated national TV contracts and managed media buying with ESPN, FOX, CBS, Tennis Channel.- Led talent, influencer, and sponsorship contract negotiations, enhancing brand visibility.- Achieved over 2000% audience growth for Selkirk and its sub-brands in three years.- Collaborated with the creative team to define and enhance Selkirk's brand identity.- Expanded the marketing team from four to 35 employees, leading recruitment and talent search.- Utilized data analysis to optimize media investments and maximize ROI.- Managed seven-figure budgets for media buying, partnerships, and creation.- Developed technology-driven processes for company expansion and efficiency improvement.- Worked closely with teams in Audience Development, SEO, Email Marketing, Paid Media, Influencer Marketing, and Partnerships.- Established a leading podcast network in the pickleball industry, significantly boosting brand influence.

- Directed content marketing strategy for Selkirk Sport and Selkirk TV, leading a team of 20 marketing professionals.- Promoted Selkirk's brand voice through innovative storytelling across video, photo, and blog content.- Led organic and paid marketing campaigns on social platforms, email, and YouTube. - Expanded Selkirk's marketing department from 2 to 20 employees in just two years. - Improved marketing efficiency through process optimization and AI implementation - Directed, produced, and edited commercials for national networks such as CBS, ABC, ESPN, and Fox Sports.- Increased Selkirk Sport's social media reach by 25x and developed Selkirk TV into a top pickleball-focused social account and unique TV network.- Employed data-driven decision-making for maximum reach in multi-channel paid and organic media campaigns.

- Pioneered Selkirk TV, the world's first pickleball live streaming and on-demand content app- Produced and directed all Selkirk TV Original shows, coordinating recording and scheduling with on-air talent and marketing staff- Managed daily app operations, including content creation, editing, and production, artwork design for new shows, app notifications, and updating daily content schedules in the live section

- Spearheaded organizational leadership across recruiting, marketing, and operations management to drive growth and success.- Identified operational opportunities and implemented standard operations, boosting profit and achieving outlined goals.- Directed content marketing and development efforts, optimizing team and group sales sponsorship packages for national reach.- Led year-round recruitment efforts, fostering a talented and motivated staff across all organizational levels.

- Devised and executed comprehensive content marketing strategies across web, print, social media, and video, boosting Utica Blue Sox's brand awareness.- Pioneered the brand's voice through innovative content development and curation on various platforms, driving audience engagement.- Directed a team of nine game day operations and media relations interns fostering a collaborative and efficient work environment.- Orchestrated multi-channel sponsorship promotion plans, optimizing social media and in-game marketing efforts for maximum impact.

- Led media relations, social media, and website content management for Utica College Athletics.- Oversaw sports information for 29 teams, serving as primary contact for six teams and secondary contact for 23 others, directing press releases and game coverage. - Collaborated with and guided coaches, athletes, and media outlets to promote events and achievements effectively.