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Career Highlights•Effectively oversaw the operations of a high-performing team managing $4.6M+ in ARR, strategically allocating resources and optimizing processes for six customer success reps. Achieved a 96% customer retention rate by driving operational efficiencies that enhanced client engagement and satisfaction.•Increased customer retention by 15% by reengineering customer success workflows, implementing advanced operational enhancements, and fostering long-term client relationships, resulting in sustained revenue growth and reduced churn.•Orchestrated scalable operations in both established large enterprises and fast paced startups, building and leading dynamic teams while optimizing complex operational frameworks, driving rapid organizational growth and operational excellence.•Successfully led and guided cross-functional initiatives to implement CRM platforms (Salesforce, HubSpot, Gainsight), streamlining customer lifecycle management, boosting operational effectiveness, and elevating customer retention rates through innovative, data-driven strategies.•Advocated for process optimizations that resulted in substantial revenue growth across B2B and B2C sectors by redefining workflows and integrating cutting-edge operational practices.•Revolutionized operational efficiency in digital marketing by spearheading impactful targeted ads, email campaigns, and social media strategies, significantly boosting ROI.Skills & ExpertiseStrategic Leadership & Vision | End-to-End Project Management | Expertise in Customer Success & Long-Term Retention | Strong Relationship Building & Stakeholder Management | Data-Driven Insights & Decision-Making | Cross-Functional Collaboration & Team Alignment | CRM Implementation & Optimization (Salesforce, HubSpot, Gainsight) | Process Optimization & Efficiency Improvements | B2B & B2C Marketing Strategy Development | Comprehensive Sales Strategy & Execution | Operational Efficiency & Streamlining | Budgeting, Forecasting & P&L Management for Sustainable GrowthTech StackSalesforce | HubSpot | Google Analytics | UiPath | Zapier | Snowflake | Tableau | Microsoft Power BI | Stripe | Trello | Asana | QuickBooks | DocuSign | Monday.com
Synaxis Operations Consulting
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Operations And Automation ConsultantSynaxis Operations ConsultingLas Vegas, Nv, Us
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Vice President OperationsAlpha Video Surveillance Aug 2024 - Oct 2024Henderson, Nv, Us -
Vice President OperationsProdigylink May 2023 - Aug 2024Clarksburg, Maryland, UsOrchestrating daily operations while contributing to strategic planning. Manage client and partner relationships, oversee on-site product inspections, and drive business development for our SaaS data visualization portal. Lead process automation, technology vetting, and website design, working closely with the CEO to execute key objectives for ProdigyLink's success.KEY ACHIEVEMENTS:• Streamlined day-to-day operations, resulting in a 20% increase in overall efficiency and productivity.• Contributed significantly to strategic business planning, positioning ProdigyLink for sustained and impactful growth, achieving an annual 10x revenue growth.• Cultivated and maintained key partnerships, enhancing the company's reputation, and fostering client loyalty.• Drove our development of a cloud-based data SaaS visualization solution, expanding market reach.• Implemented process automation initiatives, leading to a substantial increase in operational effectiveness, with a 42%reduction in manual workload.• Upheld and elevated standards of practice, fostering a culture of excellence within the office.• Successfully vetted and integrated new technologies, enhancing the company's technological capabilities and achieving a 34% improvement in operational efficiency.• Collaborated closely with the CEO to achieve and exceed day-to-day, month-to-month, and year-to-year objectives, resulting in a 27% improvement in goal attainment. -
Senior Digital Strategy ManagerFuse Technologies Feb 2023 - May 2023Las Vegas, Nevada, UsPlanned and implemented B2B2C marketing automation to boost conversion and revenue. Lead client discussions on digital marketing to drive website traffic and purchases. Developed client onboarding and communication strategies, implement paid social/search ads for retargeting, and create segmented email/SMS campaigns using a CDP and automation platform.KEY ACHIEVEMENTS:• Developed and executed a successful lead generation strategy that increased the number of qualified leads by 37% and resulted in a 15% increase in event revenue.• Led an event launch campaign that generated $1 million in sales within the first 2 months of launch and increased product awareness by 28%.• Successfully implemented a digital marketing automation program that increased email open rates by 22% and click-through rates by 28%.• Developed and executed a paid media strategy that led to lift in an event’s revenue by an 18% increase in customer conversion and resulted in a 31% increase in website visitation.• Led the creation and implementation of a comprehensive content marketing program that resulted in an overall 19% increase in website traffic and an overall 29% increase in lead generation across all events.• Implemented a B2C retargeting automation that resulted in a 33% increase in new customer acquisition and generated $1 million in additional event revenue. -
Digital Marketing And Ecommerce ManagerPalms Casino Resort Aug 2022 - Feb 2023Las Vegas, Nv, UsDirected digital marketing for eCommerce and advertising, focusing on strategic planning and execution to drive revenue growth. Led a website redesign that boosted daily visits by 97%, managed email deployments, and spearheaded CMS initiatives for web and mobile. Leveraged an analytical mindset to optimize websites and ad campaigns, while coordinating UX changes with Product, Development, and Creative teams. Regularly delivered executive-level reports and presentations.KEY ACHIEVEMENTS:• Successfully led the development and launch of the new ecommerce website. Generated an additional $150K in revenue every month as well as an increase of daily website users by 97%.• Managed a marketing team of 3 members, resulting in a 37% increase in team productivity and a 26% increase in lead generation.• Increased brand awareness by 24% through the successful implementation of a comprehensive content marketing program, resulting in a 97% increase in website users.• Optimized digital ad spend, resulting in a 17% reduction in cost per lead and a 23% increase in conversion rates.• Led the successful design and implementation of paid media ads for hotel offers and loyalty acquisition.• Managed the development and implementation of a targeted account-based marketing strategy that led to a 30% increase in customer retention and a 25% increase in customer lifetime value. -
Digital Marketing And Ecommerce ManagerResorts World Las Vegas Oct 2021 - Aug 2022Las Vegas, Nevada, UsExecuted key operational tasks such as creative setup, HTML coding, A/B testing, and deployment, while managing email campaigns, creative development, and fulfillment. Utilized CMS platforms for web and mobile, applied SEO best practices, and managed ongoing website optimization. Analyzed digital data for optimization insights, issued UX change requests, and regularly produced executive-level reports and presentations.KEY ACHIEVEMENTS:• Expertly executed over 120 key operational tasks, including creative setup, HTML coding, A/B testing, QA, and deployment.• Efficiently managed and oversaw the deployment of more than 150 property email campaigns, handling campaign schedules, creative development, and fulfillment with an average of 3 million emails per month.• Diligently handled and managed over 200 testing and partner correspondence for various projects, including campaigns for multiple property partners.• Successfully managed and maintained CMS platforms for over 10 websites and mobile applications, resulting in a 27% increase in website traffic and a 20% increase in mobile app downloads.• Strategically utilized SEO best practices and directly managed an ongoing program, achieving a 33% improvement in website optimization goals.• Thoroughly analyzed digital data from various sources, drawing key recommendations that resulted in a 17% increase in website conversion rates and enhanced ad campaign performance.• Effectively created and delivered over 30 executive-level reports and presentations to stakeholders and the executive leadership team.• Successfully obtained and maintained position-specific licensing, ensuring compliance and operational excellence. -
Ecommerce AnalystResorts World Las Vegas Aug 2021 - Oct 2021Las Vegas, Nevada, UsPlanned and executed digital marketing reports to set revenue goals, extracting data from eCommerce platforms and visualizing it with relevant tools. Managed communication and timelines across IT, marketing, and partners. Optimized digital strategies, implemented pixels and tags (e.g., Google, Facebook), and managed wireframes for web products. Developed testing strategies, tracked key metrics, and refined digital ROI and KPI goals.KEY ACHIEVEMENTS• Accurately extracted daily reporting across eCommerce platforms, demonstrating proficiency in data visualization tools and repositories.• Consistently produced comprehensive department reporting while collaborating with Business Intelligence teams and Finance.• Efficiently provided project management for all eCommerce communications, including timelines between IT, marketing, business units, and external partners.• Successfully managed and curated digital and eCommerce product requirements for business units, offering optimized recommendations to enhance eCommerce strategy.• Expertly implemented and customized both standard and custom pixels and tags across all digital programs and platforms (e.g., Google, Facebook, Tag Management System).• Effectively managed digital product wireframes and schemas for both web and digital products.• Proactively monitored and recommended testing strategies for all digital campaigns, ensuring adherence to testing protocols.• Diligently managed and refined digital ROI and KPI goals, monitoring key online marketing metrics to measure success.• Strategically analyzed digital data to provide actionable recommendations for website optimization and ad campaigns.• Skillfully used digital performance metrics to drive UX design change requests and improvements.
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Brand Marketing InternResorts World Las Vegas May 2021 - Aug 2021Las Vegas, Nevada, UsCoordinated with department heads to meet marketing goals and boost revenue. Led company-wide photoshoots, managed creative requests via Asana and Basecamp, and researched consumer trends and strategies. Created decks for hiring, ad campaigns, and proof of purchases, while analyzing data to identify key trends.KEY ACHIEVEMENTS• Expertly orchestrated a successful company-wide photoshoot and video shoot, resulting in visually compelling and consistent marketing materials.• Strategically contributed to the implementation of adjustments to brand marketing strategies, leading to a 10% increase in sales.• Efficiently developed specific decks for hiring new employees, proof of purchases, and new ad campaigns, streamlining communication and improving efficiency by 26% across departments.• Creatively produced graphic representations of data and translated complex research into easily readable content for stakeholders and other departments.• Proactively oversaw the company’s social media platforms, adjusting outreach tactics as needed to optimize engagement.• Thoughtfully formulated graphic representations of data and simplified complex research for stakeholders and interdepartmental use.• Diligently supervised the company’s social media platforms, continually refining outreach strategies to enhance engagement.• Innovatively designed new tools and methods for collecting data, including surveys, opinion polls, and questionnaires, improving data accuracy.
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Digital Marketing ConsultantEpic Media Marketing Feb 2018 - Apr 2021Took on the responsibility of planning and implementing B2C marketing paid media and CMS development to increase overall conversion and revenue. Led digital marketing conversations with clients to help increase website visitation and purchases. Developed marketing communications and messaging to help with consumer acquisition.KEY ACHIEVEMENTS• Developed and executed a social media strategy that increased engagement by 43% and follower count by 27% within the first 6 months.• Led a successful SEO campaign that resulted in a 29% increase in organic search traffic and a 26% increase in conversions.• Implemented an email marketing program that increased open rates by 35% and click-through rates by 14%, resulting in a 27% increase in sales.• Created and managed a Google AdWords campaign that generated a 17% increase in website traffic and a 23% increase in lead generation.• Led the redesign and optimization of the company website, resulting in a 34% increase in website traffic and a 22% increase in conversion rates.• Developed and executed a content marketing strategy that resulted in a 24% increase in website traffic and a 26% increase in lead generation.
Cooper Mirich, Mba Education Details
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University Of Nevada-Las VegasGeneral -
University Of Nevada-Las VegasEconomics
Frequently Asked Questions about Cooper Mirich, Mba
What company does Cooper Mirich, Mba work for?
Cooper Mirich, Mba works for Synaxis Operations Consulting
What is Cooper Mirich, Mba's role at the current company?
Cooper Mirich, Mba's current role is Operations and Automation Consultant.
What is Cooper Mirich, Mba's email address?
Cooper Mirich, Mba's email address is co****@****gas.com
What schools did Cooper Mirich, Mba attend?
Cooper Mirich, Mba attended University Of Nevada-Las Vegas, University Of Nevada-Las Vegas.
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