Alex Cooper Email & Phone Number

Toronto, ON, CA

United Kingdom

Toronto, Ontario, Canada

• To be updated in the near future with more time under my belt:
• Responsible for four individual portfolios within a matrix-management culture - leading a team of six, including: pace-setting, sense-making, coaching, recognition, performance, and driving a culture of philanthropy.
• The four portfolios are: National Integrated Marketing and Donor Loyalty, Mass Donor Campaigns, Mid-Tier Donors, and Marketing Operations, while supporting all business units. Approx. $20MM/annum.
• Lead several high profile, high-stakes projects such as developing our Enterprise Donor Experience Strategy, integrated marketing funnel and pyramid work, and much more across the organization.

Toronto, Ontario, Canada

• Responsible for key individual portfolios within a matrix-management culture, leading a team of 3, including pace-setting, coaching, recognition, performance, and cultivating a culture of philanthropy.
• The portfolios include Integrated Marketing and Donor Loyalty [across all LOBs], Donor Campaigns [revenue + retention] while supporting all vertical and horizontal business units through fundraising and other areas.
• Accountable for leading various signature Donor Experience projects, committees, and pilots in order to drive donor-centric relationship fundraising principles, best practices, and innovations across all products and.
• Responsible for aligning enterprise KPIs such as DSAT, NPS, VOC, with interdepartmental KPIs and performance drivers, including facilitating data-driven strategies to improve and scale growth activities and practices.
• Responsible for aligning full-funnel marketing lens to all integrated marketing campaigns in order to prioritize key growth products and segments [Mid-tier, Legacy, Recurring Gifts, etc.] throughout donor-lifecycles.
• Lead the monitoring of external markets and continually assesses cross-industry best practices, new customer experience innovation strategies and work collaboratively with various lines of business to provide.

A list of a few of the multi-channel strategic partners I've been fortunate enough to work with:Bain & CompanyBensimon Byrne Blakely JourneyBluenorth StrategiesCanada HelpsCairns O'NeillCygnus Applied ResearchDCMDeloitte [Cornerstone]DesjardinsDirect Marketing Group [DPG]EdelmanEnvironicsFundraising DirectGartner ConsultingGlobalfaces DirectLead the first.

Toronto, Ontario, Canada

• Individually accountable for the management of multiple key pillars through the rebrand of Scene+ Rewards, a 10MM+ member integration of Scotia Rewards and SCENE. Responsible for the planning and management of budgets.
• Lead multiple integrated marketing campaigns for Scene+ [post-covid, lockdown, reopening], including the management of multiple agencies and stakeholder objectives. Drove the new brand go-to-market strategy from.
• Drove member experience optimizations through data-driven, integrated, personalized journeys across multiple intersections of brand marketing and customer engagement. Channels include: DM, email, digital, influencer.
• Responsible for multiple campaigns within the acquisition to lifecycle marketing portfolios, with a focus on data-driven growth marketing, driving both quantity and quality membership goals, as well as, multiplying.

Toronto, Canada Area

Membership development for Toronto's oldest and largest tenant association.Increase YOY membership 25% in first 12 monthsImprove YOY renewal rate by 40% in first 12 months

Toronto, Canada Area

• Helped raise $150,000,000 (and still counting through legacy leads!) for breakthrough heart and stroke research.
• Individually accountable for the end-to-end execution of all National Direct Marketing’s multi-channel stewardship [i.e. “Loyalty”] campaigns and touchpoints. In under 3 years, I grew the program from $2 MM to $4.5 MM.
• Developed a replicable and scalable fundraising content strategy system based off of robust audience-specific models, with 18-month personalized constituent segment journeys. This includes the annual organizational.

• The quick and dirty:Helped increase monthly donor file by 20% in 21 months [historical YOY growth was 3.5%]Channels: DM | TM | D2D | DITV | Online | Email | Events | Organic
• Drove program optimization leading to in excess of 20% incremental growth in existing core omni-channel [DRTV, DM, D2D, digital/online, telemarketing, email, social, events] donor acquisition/retention programs.
• Managed a portfolio of tens of thousands of active monthly donors with a responsibility for $3.85 MM in revenue generation.
• End-to-end implementation and execution of 3 new national growth activation campaigns, including a national DRTV campaign with digital, email, and social integration; a bilingual door-to-door fundraising campaign.
• Lead the organization's first creation and “productization” of the monthly giving program [breakthroughfund.ca], the development of campaign integrated welcome packages, and life cycle stewardship streams. First year.
• Created a loyalty based, holistic stewardship stream/matrix and donor recognition programs focused on first amplifying donors' cause-affiliation and developing a unique positioning in cultivating their joy of giving.

Toronto, Canada Area

In depth "mystery shopper" type of work, reporting and evaluating all aspects of monthly giving and stewardship programs [from sign-up, channels, marcom, donor experience, etc.] for some of Canada's largest charitable organizations.

First ever international mentee accepted to the program [based in London, UK].Learn more - or share the opportunity with a hungry, pragmatic fundraiser in your network that would appreciate the opportunity - http://www.tonyelischerfoundation.org/

Toronto, Canada Area

A deliberate practice experiment / passion project with a predetermined, self-selected finite lifetime of 2 years. After hundreds of posts, the site was dissolved as of March 2019 [although you can find a few of the top 15 posts still up, for now.]Original description:Passion project - Assisting new and seasoned philanthropists to amplify their narratives.

Toronto, Canada Area

- Member, Association of Donor Relations Professionals [5 years, no longer active]- Member, The Association of Fundraising Professionals [8 years, no longer active]- Member, Canadian Marketing Association [6 years]- Founding Chair, MS Society of Canada/Canadian Blood Services Workplace Campaign [past]- Founding Chair - The MS Society of Canada Book Club.

Helped raise over $40,000,000 for MS research. Various roles over the 5 years:- Coordinator, National Direct Marketing and Donor Relations- Coordinator, Ontario Fundraising Events- Coordinator, National Print/Production - Coordinator, Marketing and Promotions - Ontario Fundraising Events