Alex Cooper Email & Phone Number

Toronto, On, Ca

United Kingdom

Toronto, Ontario, Canada

To be updated in the near future with more time under my belt:•Responsible for four individual portfolios within a matrix-management culture - leading a team of six, including: pace-setting, sense-making, coaching, recognition, performance, and driving a culture of philanthropy. •The four portfolios are: National Integrated Marketing and Donor Loyalty, Mass Donor Campaigns, Mid-Tier Donors, and Marketing Operations, while supporting all business units. Approx. $20MM/annum. •Lead several high profile, high-stakes projects such as developing our Enterprise Donor Experience Strategy, integrated marketing funnel and pyramid work, and much more across the organization.

Toronto, Ontario, Canada

• Responsible for key individual portfolios within a matrix-management culture, leading a team of 3, including pace-setting, coaching, recognition, performance, and cultivating a culture of philanthropy.•The portfolios include Integrated Marketing and Donor Loyalty [across all LOBs], Donor Campaigns [revenue + retention] while supporting all vertical and horizontal business units through fundraising and other areas operational excellences.•Accountable for leading various signature Donor Experience projects, committees, and pilots in order to drive donor-centric relationship fundraising principles, best practices, and innovations across all products and channels – with a focus on leveraging donor motivations to drive life-time value in 8-figure ranges.•Responsible for aligning enterprise KPIs such as DSAT, NPS, VOC, with interdepartmental KPIs and performance drivers, including facilitating data-driven strategies to improve and scale growth activities and practices.•Responsible for aligning full-funnel marketing lens to all integrated marketing campaigns in order to prioritize key growth products and segments [Mid-tier, Legacy, Recurring Gifts, etc.] throughout donor-lifecycles, aligned with the enterprise strategic plan and long-term revenue strategy. •Lead the monitoring of external markets and continually assesses cross-industry best practices, new customer experience innovation strategies and work collaboratively with various lines of business to provide leadership and consultation on the creation and optimization of areas such as onboarding journeys, digital/web/email excellence, PR and Brand campaigns, and more.

A list of a few of the multi-channel strategic partners I've been fortunate enough to work with:Bain & CompanyBensimon Byrne Blakely JourneyBluenorth StrategiesCanada HelpsCairns O'NeillCygnus Applied ResearchDCMDeloitte [Cornerstone]DesjardinsDirect Marketing Group [DPG]EdelmanEnvironicsFundraising DirectGartner ConsultingGlobalfaces DirectLead the first ever collaboration between a charity and The Government of Canada’s Privy Council Office, Impact and Innovation Unit: A case study behavioural insights trial report on charitable giving in Canada.IpsosLighthouseMarketing Kitchen Media [FB/IG, Snap, TikTok, Twitter, Google, Amazon DSP, Bing, Twitch, etc.]NEO MarketingPublic OutreachROOTS CanadaSearch Engine PeopleStrategic Communications [Stratcom]Shoppers PC OptimumThe Email CompanyTNI GroupTrendline Interactive [Inbox Marketer]UP FundraisingWilliam Thomas DigitalVoiceLogicMultiple production vendors

Toronto, Ontario, Canada

•Individually accountable for the management of multiple key pillars through the rebrand of Scene+ Rewards, a 10MM+ member integration of Scotia Rewards and SCENE. Responsible for the planning and management of budgets in excess of $5MM across several funnels and verticals [Acquisition, Engagement, Media, Onboarding, etc.]. •Lead multiple integrated marketing campaigns for Scene+ [post-covid, lockdown, reopening], including the management of multiple agencies and stakeholder objectives. Drove the new brand go-to-market strategy from “territory” value-propositions to execution, successfully shifting marketing positioning to a mature rewards program while driving owner KPIs. •Drove member experience optimizations through data-driven, integrated, personalized journeys across multiple intersections of brand marketing and customer engagement. Channels include: DM, email, digital, influencer campaigns, CRM, SMS/push, SEM, programmatic, multi-platform paid social, OOH, digital display, theatres, etc.•Responsible for multiple campaigns within the acquisition to lifecycle marketing portfolios, with a focus on data-driven growth marketing, driving both quantity and quality membership goals, as well as, multiplying member earn and redeem activity to achieve both Scene+, corporate partners, and owner goals.

Toronto, Canada Area

Membership development for Toronto's oldest and largest tenant association.Increase YOY membership 25% in first 12 monthsImprove YOY renewal rate by 40% in first 12 months

Toronto, Canada Area

Helped raise $150,000,000 (and still counting through legacy leads!) for breakthrough heart and stroke research.•Individually accountable for the end-to-end execution of all National Direct Marketing’s multi-channel stewardship [i.e. “Loyalty”] campaigns and touchpoints. In under 3 years, I grew the program from $2 MM to $4.5 MM in gross annual revenue. This includes the vertical and horizontal integration of fundraising units, and strategic lifecycle marketing to more than 1.75MM constituents [acquisition, annual giving, lapsed, mid-level, monthly, legacy, lottery]. oA few consistent YOY increases include: 15% in annual avg. gifts; 10% in response rates; an average 10% increase in retention across all segments; a 20% growth in monthly giving; 15% in mid-level giving; 150% increase in legacy leads; 150% YOY growth in digital revenue, 1000% growth in digital leads, and more.•Developed a replicable and scalable fundraising content strategy system based off of robust audience-specific models, with 18-month personalized constituent segment journeys. This includes the annual organizational content strategy of more than 50+ individual touchpoints per year, with a strategic mix of interdependent onboarding, engagement, priming, fundraising, loyalty, and cross-organizational portfolio growth and promotion. This also includes the development of multi-channel lapsed reactivation programs, upgrade cycles, monthly conversion, and setting donor satisfaction benchmarks through the introduction of surveys, user-experience audits and testing, and deep-dive monitoring of analytics-based insights.And more.

The quick and dirty:Helped increase monthly donor file by 20% in 21 months [historical YOY growth was 3.5%]Channels: DM | TM | D2D | DITV | Online | Email | Events | Organic•Drove program optimization leading to in excess of 20% incremental growth in existing core omni-channel [DRTV, DM, D2D, digital/online, telemarketing, email, social, events] donor acquisition/retention programs.•Managed a portfolio of tens of thousands of active monthly donors with a responsibility for $3.85 MM in revenue generation.•End-to-end implementation and execution of 3 new national growth activation campaigns, including a national DRTV campaign with digital, email, and social integration; a bilingual door-to-door fundraising campaign; Propensity modeled telemarketing donor conversion of annual donors.•Lead the organization's first creation and “productization” of the monthly giving program [breakthroughfund.ca], the development of campaign integrated welcome packages, and life cycle stewardship streams. First year 10% national recall and exposure of the Breakthrough Fund.•Created a loyalty based, holistic stewardship stream/matrix and donor recognition programs focused on first amplifying donors' cause-affiliation and developing a unique positioning in cultivating their joy of giving against competing causes by conducting active competitive analysis of 30+ industry leading monthly giving programs.•Strengthened relationships with key agency partners and vendors, as well as, actively created new value-driven relationships with new strategic partners. Includes monitoring of their key performance indicators and revenue.

Toronto, Canada Area

In depth "mystery shopper" type of work, reporting and evaluating all aspects of monthly giving and stewardship programs [from sign-up, channels, marcom, donor experience, etc.] for some of Canada's largest charitable organizations.

First ever international mentee accepted to the program [based in London, UK].Learn more - or share the opportunity with a hungry, pragmatic fundraiser in your network that would appreciate the opportunity - http://www.tonyelischerfoundation.org/

Toronto, Canada Area

A deliberate practice experiment / passion project with a predetermined, self-selected finite lifetime of 2 years. After hundreds of posts, the site was dissolved as of March 2019 [although you can find a few of the top 15 posts still up, for now.]Original description:Passion project - Assisting new and seasoned philanthropists to amplify their narratives and cultivate the joy of giving.I also started this as a form of deliberate practice in order to keep strengthening my cross-disciplinary skills as an end-to-end marketer by being an actual ongoing practitioner [!] in: Content creation/copywriting | Multi-channel marketing | Comms | Curation | Branding/positioning | Digital design | Digital targeting | Paid social [Facebook/Instagram/LinkedIn] | SEM/SEO | Lead gen | Email | Online marketing | Wordpress cms | CRM| Mobile | Podcasting | CX | DX | Data Analytics | Automation | Testing | Media planning | Product development | Thought Leadership | Consumer behaviour | Competitive analysis | Industry Trends | Agile/Design Thinking | Systems Thinking | Staying 15 minutes ahead of AI so the robots can never take my job

Toronto, Canada Area

- Member, Association of Donor Relations Professionals [5 years, no longer active]- Member, The Association of Fundraising Professionals [8 years, no longer active]- Member, Canadian Marketing Association [6 years]- Founding Chair, MS Society of Canada/Canadian Blood Services Workplace Campaign [past]- Founding Chair - The MS Society of Canada Book Club [past]- Founding Chair - The MS Society of Canada Meditation Group [past]- Chair, MS Society of Canada/United Way Employee Giving Campaign Committee [past]- Senior Committee Member, The MS Society of Canada Leadership Circle Campaign [past]- Lead Member, The MS Society of Canada Knowledge Network Quality Assurance Group [past]- Reigning Multiple Sclerosis Society of Canada/A&W Burgers to Beat MS Teen Burger Champ

Helped raise over $40,000,000 for MS research. Various roles over the 5 years:- Coordinator, National Direct Marketing and Donor Relations- Coordinator, Ontario Fundraising Events- Coordinator, National Print/Production - Coordinator, Marketing and Promotions - Ontario Fundraising Events