• Compiled email templates and marketing plans in order to maximize outreach for the 2024-25 Performing Arts Season.• Leveraged an internal database of 1000+ clients to enhance awareness of upcoming performances, resulting in increased ticket sales and expanded collaborations with local businesses and on-campus student organizations. • Developed and catalogued client lists by specialty to ensure target audiences were reached for shows aligning to their interests.

• Monitored all correspondence related to Broad Student Senate.• Managed an internal database of 200+ alumni (increase of 127.5%).

• Voted on the College Capital Committee (CCC) allocating over $30,000 worth of funds to Broad Registered Student Organizations throughout the 2023-2024 academic year.

• Facilitated the growth of Broad Student Senate Instagram followers by 49.3% in under 90 days.• Pioneered the development of a comprehensive, 31-page Brand Guidelines Document to strengthen brand recognition across social media communications, resulting in 6,450+ Instagram profile visits and 10,500+ Instagram accounts reached within the first 90 days of implementation.• Launched innovative brand adoption strategies for the Broad Store and Broad Mentorship Program through the establishment of accompanying social media profiles and revised organization logos, allowing for significant growth of sales and outreach.

The Marketing Committee dedicates itself to upholding the professional brand standards of Broad Student Senate and its associated sub organizations.

• Dispersed weekly communications through the company intranet to engage with 3,500+ team members across 14 North America offices.• Applied proficiency in graphic design to support year-long 100th Anniversary campaign initiatives, utilizing the Adobe Creative Suite.• Aided the content capturing process at 3 job sites in the metro-Detroit area.

• Ensured the maintenance of a professional TEDxMSU brand, in accordance with overarching TED standards, by employing advanced design techniques and incorporating cohesive visual elements to fit our 2023 Spring Conference theme: “Anomaly”.• Created 100+ social media posts and monitored all digital content across various platforms – including Instagram, Facebook, Twitter, TikTok, and LinkedIn – applying insightful knowledge of current trends to promote free ticket sales, which resulted in 1,487 event registrations.• Executed 5 targeted ad campaigns, reaching 29K accounts (an increase of 189%), and spearheaded the growth of TEDxMSU Instagram followers by 27.8% in under 90 days.

• Collaborated on various forms of graphic design, both internally (through corporate event flyers, newsletters, employee benefit brochures, etc.) and externally (through social media communications) -- as well as crafting their associated copies. • Conducted international market research to streamline company operations in Quéretaro, Mexico.• Supported the development of a year-long appreciation campaign for U.S. and E.U. truck drivers, which involved strategizing innovative marketing techniques and executing digital marketing analysis on company content that was being produced.

• Audited dealer business profiles while understanding their current marketing strategies in order to identify opportunities for increased efficiency and eliminate redundancy by launching digital tools.• Assisted in the development of personalized education documents, using in-depth analysis procedures, in order to engage, coach and improve dealer operations.• Prepared PowerPoint decks for product delivery recommendations, utilizing proficient technical skills, for the Hyundai and Genesis marketing teams.