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I am a Director of Marketing and Communications at Guided Journeys Foundation, a non-profit organization that provides palliative care support to patients with life-limiting illnesses and their caregivers. With over seven years of experience as a professional graphic designer and social media marketer, I offer an intuitive and multidisciplinary skill-set, a balance between creative and analytical qualities, and an emphasis on brand awareness and digital storytelling.I am passionate about creating compelling visuals that convey the mission and values of Guided Journeys, as well as engaging with our communities through social media platforms and web design. I have designed, developed, and maintained over 450 print, web, and digital marketing assets for over 45 freelance clients, including Nixynn Fine-Wood Products, for which I increased their lead generation and website traffic by 200% in six months. I am also the owner of Graphic Graphics, a design and marketing firm that helps clients differentiate themselves from their competitors. I am highly proficient in Adobe Creative Cloud applications, and I hold a BA in Organizational Communication from Keuka College.
Inmotion Media Ltd.
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- inmotionmedia.ca
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- 2
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Graphic Web DesignerInmotion Media Ltd.Lethbridge, Ab, Ca -
Director Marketing CommunicationsGuided Journeys Foundation Nov 2021 - PresentLethbridge, Alberta, CanadaThe Guided Journeys Foundation is a registered non-profit charitable organization dedicated to providing our communities with palliative care support wherever they may need it. Every moment is precious for us, so we try to make each one count. We offer comfort, guidance, and compassionate care to patients with life-limiting illnesses and their caregivers facing end-of-life bereavement. The Guided Journeys Foundation will provide compassionate care to individuals with life-limiting illnesses while enhancing dignity and quality of life, until the end of life.Charity # 73770 7604 RR0001The following are my responsibilities, skills, and attributes in relation to the Guided Journeys Foundation:• Develop multichannel marketing and communication strategies to ensure that Guided Journeys' becomes the first choice for patients seeking exceptional, compassionate care.• Strategic leadership, development and implementation of marketing and communication strategies to support the foundation's non-profit objectives.• Ensure the reputation of Guided Journeys is protected, managed, and enhanced, with the goal of establishing the foundation as one of Canada's most inspiring and up-and-coming charities in 2022.• Graphic Design• Marketing & Advertising• Brand & Identity• Print Design• Illustration Design• Project Management• Web Design & Development• Social Media Marketing• Event Planning• CommunicationsCharity # 73770 7604 RR0001 -
Graphic DesignerGraphic Graphics Apr 2017 - PresentCalgary, Alberta, Canada• Integrated traditional design elements with modern marketing strategies to create compelling visuals for over 45 freelance clients.• Designed, developed, and maintained over 450 print, web, and digital marketing assets.• Created over 20 brand and social media strategies for clients including custom graphics, websites, and engaging social media content.• Increased Nixynn Fine-Wood Products' lead generation and website traffic by 200% in six months.• Implemented graphic design principles and methodologies, such as layout, composition, typography, and color theory, for all projects.• Highly proficient in Adobe Creative Cloud applications, including Photoshop, InDesign, Illustrator, Premiere Pro, After Effects, and Lightroom. -
OwnerGraphic Graphics Apr 2017 - PresentLethbridge, Alberta, CanadaTo create utterly striking visuals, Graphic Graphics combines traditional design elements with marketing strategies. Unlike our competitors, we do not settle for the ordinary; instead, we strive to exceed our client's expectations and enable them to achieve their full potential.Our focus on brand development distinguishes us from other design firms. We are brand consultants and soundboards for your organization's vision. Our goal is to help you differentiate yourself from your competitors. Our passion is to provide original perspectives on your business through digital storytelling and clean design. Experience the benefits of working with a marketing and design team with your best interests at heart. -
Creative DirectorGraphic Graphics Apr 2017 - PresentLethbridge, Alberta, Canada -
Marketing DirectorGraphic Graphics Apr 2017 - PresentLethbridge, Alberta, Canada -
Social Media Marketing SpecialistNorthview Apartment Reit May 2019 - Oct 2020Calgary, Alberta, Canada• Developed and illustrated more than 400 social media posts by utilizing dynamic digital media such as photography, graphic design, web design, and copywriting.• Researched and analyzed the social media accounts of over ten competing organizations to determine strategic relevance.• Increased Northview's social media followers organically on Facebook from 1250 to more than 3000 in nine months.• Integrated different design elements into effective messaging for 100% of internal and external social media campaigns.• Presented a comprehensive analysis of all social media campaigns to the Senior Leadership Team, including analytics, insights, and recommended measures to maximize future results.
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Senior Graphic DesignerNorthview Apartment Reit May 2019 - Oct 2020Calgary, Alberta, Canada• Served as the sole Graphic Designer for Canada’s third-largest publicly traded multifamily REIT, providing website design, branding, social media marketing, and print design for more than 28000 residential units.• Created over 250 custom design projects for residential operations, health and safety, facilities, construction, and human resources departments.• Developed more than 150 print/web communication boards for residents and provided individual translations in both French and Inuktitut.• Produced 10 branded product designs for the Human Resources department and coordinated delivery and distribution with all vendors.• Ensured all artwork was print-ready, exceeding company expectations regarding file preparation and project specifications.
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Senior Graphic DesignerStranville Living Master Builder Oct 2017 - Jun 2018Lethbridge, Alberta• Designed high-quality, production-ready artwork based on Mike Holmes Approved project specifications and guidelines.• Executed over 10 social media marketing campaigns, promoting over 25 residential properties per month.• Increased online website traffic and in-person leads by 150% through effective digital media campaigns.• Developed and maintained all of the content for Facebook, Instagram, Twitter, and LinkedIn using clear and effective messaging.• Researched and analyzed the social media accounts of competing organizations to determine strategic relevance. -
Management TraineeEnterprise Rent-A-Car Jul 2016 - Aug 2016Lethbridge, Alberta, Canada• Provided and maintained service schedules, maintenance histories, car availability, and performed security checks on parked cars.• Provided drop-off and pick-up services to customers while examining cars to ensure they were working properly and functioning as advertised.• Responded to customer inquiries and complaints in a professional manner. -
Sports Marketing InternKeuka College Jan 2016 - May 2016Keuka Park, New York• Developed eye-catching promotional materials for the NCAA Division III athletic teams at Keuka College.• Applied techniques of graphic design, videography, video/audio editing, and photography.• Designed custom social media marketing content for the Keuka College Athletic Department. -
Staff WriterKeuka College Student Newspaper Jan 2016 - May 2016Keuka Park, New York• Interviewed multiple sources and established leads for the Keukonian Newspaper.• Collaborated on content for the paper with editors, staff, and advisers on a weekly basis.• Concentrated on the development of news and feature writing publications. -
Photography InternKaylee Moline Photography Apr 2015 - Aug 2015Lethbridge Alberta, Canada• Created professional website showcasing the company's portfolio, and photography services.• Increased traffic and lead generation through social media campaigns.• Assisted photographer with wedding and lifestyle photoshoots, including the pre-planning and day-of coordination.
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Marketing Communications InternCedar Ridge Quality Home Builder Dec 2014 - Feb 2015Lethbridge Alberta, Canada• Contributed to the creation of content for the company's social media accounts, including the development of cross-platform content strategies• Monitored social media channels for news, content ideas, and memes that were trending, and then capitalized on them through social media.• Provided tips and advice on how to enhance their social media presence in the construction industry based on industry research.• Identified and analyzed the company's social media analytics.
Cooper Lyon Skills
Cooper Lyon Education Details
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Organizational Communication, General -
Organizational Communication, General
Frequently Asked Questions about Cooper Lyon
What company does Cooper Lyon work for?
Cooper Lyon works for Inmotion Media Ltd.
What is Cooper Lyon's role at the current company?
Cooper Lyon's current role is Graphic Web Designer.
What is Cooper Lyon's email address?
Cooper Lyon's email address is co****@****ail.com
What is Cooper Lyon's direct phone number?
Cooper Lyon's direct phone number is +140339*****
What schools did Cooper Lyon attend?
Cooper Lyon attended Keuka College, Coker University.
What skills is Cooper Lyon known for?
Cooper Lyon has skills like Public Speaking, Social Media, Public Relations, Social Media Marketing, Marketing Communications, Microsoft Office, Video Production, Microsoft Word, Microsoft Excel, Customer Service, Event Planning, Photoshop.
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Cooper Lyon
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Cooper Lyon
Higher Education Ms Student At Florida State University - Graduate Advisor For Union Productions // Club DownunderNokomis, Fl -
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