Every story starts with "Why." I learned early in my career that "What" we do and "How" we do it are profoundly impacted by "Why" we do something. Viral news stories, successful PR campaigns, and effective communications are all impactful because they start with and focus on the "Why" of a story. In my professional career, I strive to share the "Why" behind everything I do in a clear, concise and compelling manner.As senior manager of PR and communications at University of Phoenix, I am responsible for sharing the University's "Why." It is the innovative work of faculty and employees to help working adults achieve their educational and career goals. Connect with me if you would like to know more. My professional career spans eight years in internal and external communication working in the higher education industry. I am a strong media and communication professional with a Master of Business Administration (M.B.A.) focused in Business, Management, Marketing, and Related Support Services from Grand Canyon University.