Tonya Cooper Email and Phone Number
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STRATEGIC MARKETING PROFESSIONALAccomplished strategic marketing professional with over a decade of tech/SaaS go-to market and strategic expertise. Spearheaded and drove SaaS global go-to market strategies at Intel. Change agent: identified market trends and drove decision making in a highly competitive and dynamic market. Innovated reporting process companywide with introduction of closed loop reporting dashboard. Incorporates market research insights, develops sales tools, and creates product personas. Authors business plans, secures funding, and outlines actionable milestones. Determines and analyzes organizational needs, translates needs into requirements, identifies and mitigates risks, sets goals, and determines and tracks budgets. Data driven: utilizes data analysis and visualization to make informed decisions. Effective leader and process improvement champion: streamlines workflows and determines actionable, operational improvements that drives measurable and impactful improvement in key performance indicators (KPIs). Creative, customer-focused problem solver. Manages key and complex projects from end-to-end in concert with extended, multidisciplinary team. Detail oriented without ever losing sight of the big picture. Proven ability to work at the executive level to influence and invoke change within a large, complex organization across multiple geographies. SKILLSMarketing | Project Management | Strategy | Budgets | Team Leadership | Creative Sales | Vendor Management | Development | Business Plan Creation | Market Research | Strategic Partnerships | Marketing Management | Product Management | Microsoft Office Suite: Word, Advanced Excel User (Macros, V-Lookups, Pivot Tables), PowerPointKEY ACCOMPLISHMENTS• Transformed Intel business line from hardware centric to SaaS • Innovated the social media strategy through the organization; implemented one of the first product specific handles • Designed and implemented first closed loop reporting dashboard within Intel; as a result, Intel launched a new initiative to orchestrate linking tools company-wide
Emerald Studio
View- Website:
- emeraldx.com
- Employees:
- 1372
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Emerald StudioPortland, Or, Us -
Senior Content StrategistEmerald Studio Dec 2023 - PresentNew York, New York, Us -
Director Of Product MarketingIntel Corporation Sep 2019 - Jan 2023Santa Clara, California, Us• Develop global marketing strategy including geographic and vertical priorities, content and collateral, sales enablement, and AR/PR engagement. Establish product pricing and monetization strategy.• Oversee product positioning, messaging, and persona creation. Influence product priorities by providing comprehensive view of competitive environment and macro-market trends.• Manage a cross functional team of nine: including content, sales enablement, product marketing, communications, analyst relations, public relations (PR), CRM and Geo analysts. • Collaborate with sales team to ensure understanding of customer buying habits and criteria; proactively communicate and address potential challenges. -
Senior Product Marketing Manager (Engineer/Technical)Intel Corporation May 2017 - Sep 2019Santa Clara, California, Us• Developed sales tools and content strategy and oversaw the creation of assets.• Established product specifications for go-to-market partners.• Liaised between Intel and strategy Original Equipment Manufacturer (OEM) partners, including Hewlett Packard, Dell, Lenovo, and ViewSonic.• Provided global market trend insights and influenced product offerings -
Pla And Short-Term Strategy SpecialistIntel Corporation 2015 - May 2017Santa Clara, California, Us• Provided financial analysis to influence product roadmaps and ensured high Return on Investment (ROI) features are prioritized.• Evaluated new markets and created core-competency frameworks to identify new business opportunities and monetization options. Partnered internally and externally to establish go-to-market strategies and incentive programs that drive sales with both multinational corporations (MNC) and channel customers for non-consumer products. -
Server Rnd Lead AnalystIntel Corporation 2014 - 2015Santa Clara, California, UsServer RnD Lead Analyst | INTEL | 2014 – 2015• Led a diverse team of analysts from platform engineering (PEG) and data centers (DCG) to develop comprehensive resource profiles for new server product initiatives totaling over $1B in new revenue potential.• Independently managed the PEG input for the DCG Portfolio process including over 40 unique projects and Stock Keeping Units (SKUs) and $1B in spending per year to enable server portfolio optimization. • Quantified and analyzed the impact adding new products and features to the server roadmap and maximizing the ROI for Intel would have on Research and Development (R&D) investment and resourcing.• Benchmarked with outside groups to build acumen and identify potential cost savings opportunities. -
Server Fp&A Analyst, Smg Apac Fp&A Team Lead, Smg Central Bar And Capital AnalystIntel Corporation 2011 - 2014Santa Clara, California, UsAdditional experience at Intel includes Server FP&A Analyst, SMG APAC FP&A Team Lead (DOT Assignment, Hong Kong), SMG Central BAR and Capital Analyst from 2011 – 2014. -
Sales Finance InternLevi Strauss & Co. Jun 2010 - Oct 2010San Francisco, California, UsI work closely with Senior Financial Analysts and a CPA to ensure that sales dilution accounts are properly recorded and maintained. I also aid in completing sales dilution forecasts and analyze trends. Additionally, I'm responsible for ensuring that US Wholesale prices are uploaded to SAP and documented in accordance with SOX.
Tonya Cooper Skills
Tonya Cooper Education Details
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University Of Oregon Lundquist College Of BusinessBusiness Administration -
University Of OregonEconomics -
Tualatin High SchoolHigh School Diploma
Frequently Asked Questions about Tonya Cooper
What company does Tonya Cooper work for?
Tonya Cooper works for Emerald Studio
What is Tonya Cooper's role at the current company?
Tonya Cooper's current role is Experienced Saas and Security Product Marketer specializing in persona development, GTM strategies, competitive analysis, and pricing..
What is Tonya Cooper's email address?
Tonya Cooper's email address is to****@****tel.com
What schools did Tonya Cooper attend?
Tonya Cooper attended University Of Oregon Lundquist College Of Business, University Of Oregon, Tualatin High School.
What are some of Tonya Cooper's interests?
Tonya Cooper has interest in Management, Process Improvements, Banking, Snowboarding, Stained Glass, Accounting, Finance, Professional Sports, Travel.
What skills is Tonya Cooper known for?
Tonya Cooper has skills like Microsoft Office, Cross Functional Team Leadership, Six Sigma, Business Process Improvement, Process Management, Multinational.
Who are Tonya Cooper's colleagues?
Tonya Cooper's colleagues are Zach Margolis, Noé Mamou-Braitberg, Lorin De Spirito, Mba, Emily Boden, 🌐 Alex K., Rosemarie Juan, Robert Baker.
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