Tonya Cooper

Tonya Cooper Email and Phone Number

Experienced Saas and Security Product Marketer specializing in persona development, GTM strategies, competitive analysis, and pricing. @ Emerald Studio
Portland, OR, US
Tonya Cooper's Location
Portland, Oregon Metropolitan Area, United States, United States
Tonya Cooper's Contact Details

Tonya Cooper work email

Tonya Cooper personal email

About Tonya Cooper

STRATEGIC MARKETING PROFESSIONALAccomplished strategic marketing professional with over a decade of tech/SaaS go-to market and strategic expertise. Spearheaded and drove SaaS global go-to market strategies at Intel. Change agent: identified market trends and drove decision making in a highly competitive and dynamic market. Innovated reporting process companywide with introduction of closed loop reporting dashboard. Incorporates market research insights, develops sales tools, and creates product personas. Authors business plans, secures funding, and outlines actionable milestones. Determines and analyzes organizational needs, translates needs into requirements, identifies and mitigates risks, sets goals, and determines and tracks budgets. Data driven: utilizes data analysis and visualization to make informed decisions. Effective leader and process improvement champion: streamlines workflows and determines actionable, operational improvements that drives measurable and impactful improvement in key performance indicators (KPIs). Creative, customer-focused problem solver. Manages key and complex projects from end-to-end in concert with extended, multidisciplinary team. Detail oriented without ever losing sight of the big picture. Proven ability to work at the executive level to influence and invoke change within a large, complex organization across multiple geographies. SKILLSMarketing | Project Management | Strategy | Budgets | Team Leadership | Creative Sales | Vendor Management | Development | Business Plan Creation | Market Research | Strategic Partnerships | Marketing Management | Product Management | Microsoft Office Suite: Word, Advanced Excel User (Macros, V-Lookups, Pivot Tables), PowerPointKEY ACCOMPLISHMENTS• Transformed Intel business line from hardware centric to SaaS • Innovated the social media strategy through the organization; implemented one of the first product specific handles • Designed and implemented first closed loop reporting dashboard within Intel; as a result, Intel launched a new initiative to orchestrate linking tools company-wide

Tonya Cooper's Current Company Details
Emerald Studio

Emerald Studio

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Experienced Saas and Security Product Marketer specializing in persona development, GTM strategies, competitive analysis, and pricing.
Portland, OR, US
Website:
emeraldx.com
Employees:
1372
Tonya Cooper Work Experience Details
  • Emerald Studio
    Emerald Studio
    Portland, Or, Us
  • Emerald Studio
    Senior Content Strategist
    Emerald Studio Dec 2023 - Present
    New York, New York, Us
  • Intel Corporation
    Director Of Product Marketing
    Intel Corporation Sep 2019 - Jan 2023
    Santa Clara, California, Us
    • Develop global marketing strategy including geographic and vertical priorities, content and collateral, sales enablement, and AR/PR engagement. Establish product pricing and monetization strategy.• Oversee product positioning, messaging, and persona creation. Influence product priorities by providing comprehensive view of competitive environment and macro-market trends.• Manage a cross functional team of nine: including content, sales enablement, product marketing, communications, analyst relations, public relations (PR), CRM and Geo analysts. • Collaborate with sales team to ensure understanding of customer buying habits and criteria; proactively communicate and address potential challenges.
  • Intel Corporation
    Senior Product Marketing Manager (Engineer/Technical)
    Intel Corporation May 2017 - Sep 2019
    Santa Clara, California, Us
    • Developed sales tools and content strategy and oversaw the creation of assets.• Established product specifications for go-to-market partners.• Liaised between Intel and strategy Original Equipment Manufacturer (OEM) partners, including Hewlett Packard, Dell, Lenovo, and ViewSonic.• Provided global market trend insights and influenced product offerings
  • Intel Corporation
    Pla And Short-Term Strategy Specialist
    Intel Corporation 2015 - May 2017
    Santa Clara, California, Us
    • Provided financial analysis to influence product roadmaps and ensured high Return on Investment (ROI) features are prioritized.• Evaluated new markets and created core-competency frameworks to identify new business opportunities and monetization options. Partnered internally and externally to establish go-to-market strategies and incentive programs that drive sales with both multinational corporations (MNC) and channel customers for non-consumer products.
  • Intel Corporation
    Server Rnd Lead Analyst
    Intel Corporation 2014 - 2015
    Santa Clara, California, Us
    Server RnD Lead Analyst | INTEL | 2014 – 2015• Led a diverse team of analysts from platform engineering (PEG) and data centers (DCG) to develop comprehensive resource profiles for new server product initiatives totaling over $1B in new revenue potential.• Independently managed the PEG input for the DCG Portfolio process including over 40 unique projects and Stock Keeping Units (SKUs) and $1B in spending per year to enable server portfolio optimization. • Quantified and analyzed the impact adding new products and features to the server roadmap and maximizing the ROI for Intel would have on Research and Development (R&D) investment and resourcing.• Benchmarked with outside groups to build acumen and identify potential cost savings opportunities.
  • Intel Corporation
    Server Fp&A Analyst, Smg Apac Fp&A Team Lead, Smg Central Bar And Capital Analyst
    Intel Corporation 2011 - 2014
    Santa Clara, California, Us
    Additional experience at Intel includes Server FP&A Analyst, SMG APAC FP&A Team Lead (DOT Assignment, Hong Kong), SMG Central BAR and Capital Analyst from 2011 – 2014.
  • Levi Strauss & Co.
    Sales Finance Intern
    Levi Strauss & Co. Jun 2010 - Oct 2010
    San Francisco, California, Us
    I work closely with Senior Financial Analysts and a CPA to ensure that sales dilution accounts are properly recorded and maintained. I also aid in completing sales dilution forecasts and analyze trends. Additionally, I'm responsible for ensuring that US Wholesale prices are uploaded to SAP and documented in accordance with SOX.

Tonya Cooper Skills

Microsoft Office Cross Functional Team Leadership Six Sigma Business Process Improvement Process Management Multinational

Tonya Cooper Education Details

  • University Of Oregon Lundquist College Of Business
    University Of Oregon Lundquist College Of Business
    Business Administration
  • University Of Oregon
    University Of Oregon
    Economics
  • Tualatin High School
    Tualatin High School
    High School Diploma

Frequently Asked Questions about Tonya Cooper

What company does Tonya Cooper work for?

Tonya Cooper works for Emerald Studio

What is Tonya Cooper's role at the current company?

Tonya Cooper's current role is Experienced Saas and Security Product Marketer specializing in persona development, GTM strategies, competitive analysis, and pricing..

What is Tonya Cooper's email address?

Tonya Cooper's email address is to****@****tel.com

What schools did Tonya Cooper attend?

Tonya Cooper attended University Of Oregon Lundquist College Of Business, University Of Oregon, Tualatin High School.

What are some of Tonya Cooper's interests?

Tonya Cooper has interest in Management, Process Improvements, Banking, Snowboarding, Stained Glass, Accounting, Finance, Professional Sports, Travel.

What skills is Tonya Cooper known for?

Tonya Cooper has skills like Microsoft Office, Cross Functional Team Leadership, Six Sigma, Business Process Improvement, Process Management, Multinational.

Who are Tonya Cooper's colleagues?

Tonya Cooper's colleagues are Zach Margolis, Noé Mamou-Braitberg, Lorin De Spirito, Mba, Emily Boden, 🌐 Alex K., Rosemarie Juan, Robert Baker.

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