Final decision-maker for day-to-day operations of the group.Disclaimer/legal expertise; liaison with client’s legal team.Editing/proofreading/copy expertise.Lead interdepartmental collaboration as needed.Delegates responsibilities to management-, senior-, mid-, and junior-level team members.Additional responsibilities as outlined in previous positions held; see below.

Copywriting for enterprise-level multi-platform digital creative for Lexus.com (20+ models over four years), plus LexusDrivers.com (Tech, Rewards, and Events), and national brochures.Chief editor for all accounts, including: Lexus (TV, radio, social media, PR, events, CRM/email, print, and digital), The Ritz-Carlton, Chateau Ste. Michelle, Expedia, Indian Motorcycle, Pacific Life, HSBC, PIMCO, EA, 2K Games, and others. Provide direction for editorial services department for 400+ person ad agency, including: Interviewing, hiring, training, and overseeing team of proofreader/editors.Creation and maintenance of extensive documentation for nomenclature and departmental procedures (e.g., 100+ page guidebook for Lexus).Coding, implementing, and updating hundreds of disclosures for TMNA/Lexus Legal; troubleshooting, liaising with client, and serving as agency's point person for disclaimer inquiries.SEO for Lexus, including meta descriptions, title tags, and URLs.Edited thousands of pages of strategy, new-business presentations, and articles for publication during era when company doubled in size.Edited more than 1,000 emails for the Lexus Dealer Association and other clients, mindful of best practices for customer retention and engaging new prospects.Updated centralized content linked to CMS databases for Lexus.com using Google Docs.Developed, revised, and refined processes to synchronize with evolving business model.Spearheaded transition to digital review process utilizing Wacom tablets—years ahead of 2020 work-from-home directives.Led company-supported weekly meditation program.

Copywriter for Lexus content plus 2009–2015 Lexus Certified Pre-Owned vehicles (78 models altogether) for Lexus.com.Copy lead on relaunch of www.Lexus.com/LCertified.Extensive copywriting and SEO for Lexus.com relaunch.Oversaw implementation of extensive legal requirements for Lexus national advertising; wrote disclaimers as needed (subject to client/legal approval).Screen, hire, and train proofreader/editors, utilizing The Chicago Manual of Style, AP Stylebook, and The Gregg Reference Manual.Introduce efficiencies for departmental and interdepartmental procedures.Revised and refined processes.Editing and proofreading for all accounts.

Provided creative direction and copywriting.Developed winning pitches.Edited senior writers and seasoned authors.(Previous experience also includes work as an Account Executive, Accounting Manager, and Automotive Product Specialist.)Creative Productions: ToyotaTruckNation.com, online CRM, collateral; Creative Director, CopySaatchi & Saatchi: Toyota.com, Copy ManagerHansen Creative: Hyundai brochures, copywriting (2011 and 2012 models)Colby & Partners: Suzuki brochures, copywriting and conceptingMerkley + Partners: Mercedes-Benz brochure, copywritingRazorfish: Mercedes-Benz eNewsletters, copywritingTenFold Advertising: Lexus catalogs, copywritingEnvision Group: Isuzu brochures, copywritingSartori Agency: Travel, tourism, and transportation (Roehl, St-Germain.com)Orlando Design: Tech/Sprint PCS, direct mail writingLorien Eck Art & Design: Producer/Videographer for youtube.com/ArtWithLorien; social media; newsletters; WordPress blog posts; website content; art installations; events; event marketingJFShea.com: Homebuilding and financial services writing, video scriptwritingFranklinFinancial.com: Mortgage/website copywritingZambezi: Edited monthly social-media content for Glacéau's fruitwaterPharmaceutical/Healthcare work (adhering to AMA Manual of Style)Epic Brand Group: Healthcare writing and editing, for Dako (industrial equipment), Freedom Innovations (knee replacement), Mast Therapeutics (microcirculation), Trovagene (testing), Biogen Idec (Zevalin), and Flex HD Acellular Dermal Matrix (white papers)Fire Drill/MicroVention: NeuroendovascularJ Health: ZO Skin HealthViscent: Healthcare/nutriceutical, B2C and B2B writing, CPG design consultancyVitaminSpice: Nutriceutical B2B, business plan, and investor relations writingLiving Values Education Program: Edited several textbooks plus guidebooks for values-based education program sponsored by the UN in more than 70 countries

Concepted and wrote brochures, direct-mail materials, point-of-sale advertising, web sites, interactive programs, event promotions, and promotional materials. Promoted from positions of Proofreader and Proofreading Manager.Promoted from: Proofreading Manager and Proofreader positionsClients: Mercedes-Benz