Jonathan Copulsky

Jonathan Copulsky Email and Phone Number

Adjunct Faculty @ Northwestern University
Chicago, IL, US
Jonathan Copulsky's Location
Greater Chicago Area, United States, United States
Jonathan Copulsky's Contact Details

Jonathan Copulsky work email

Jonathan Copulsky personal email

About Jonathan Copulsky

Jonathan Copulsky is an innovative marketing leader and growth strategist with over 40 years of experience working at the intersection of brand, marketing strategy, content marketing, and marketing technology. As a CMO, consultant, and board member, Jonathan brings the ability to anticipate customer needs, reposition brands, architect fresh “go-market-solutions,” creatively apply new technologies, streamline customer-facing operations, build strong teams, and engage diverse stakeholders to deliver measurable and impactful results.Jonathan has accumulated significant strategic, operational, and leadership experience through a series of corporate and professional services roles. He has also gained experience in governance, having been a senior executive with a NYSE corporation and a board member for not-for-profits. Jonathan currently serves on the board of Openlands, where he has been a member of the executive committee, chair of the development committee, and a member of the marketing and communications committee. His board oversight work spans CEO succession, enterprise strategy development, acquisition due diligence, and succession planning. Prior board memberships include Chicago Public Media (WBEZ), the Chicago International Film Festival, and Northlight Theatre.Specialties: B2B Marketing, Reputational Risk, Content Marketing, Marketing Technology, Growth Strategy, Digital Marketing, Brand Strategy, Customer Experience, Sales Force Management, Major Accounts Strategy, Channel Strategy, New Product Development, Marketing and Advertising Effectiveness, Innovation, Customer Loyalty, and Customer Service Operations.

Jonathan Copulsky's Current Company Details
Northwestern University

Northwestern University

View
Adjunct Faculty
Chicago, IL, US
Jonathan Copulsky Work Experience Details
  • Northwestern University
    Adjunct Faculty
    Northwestern University
    Chicago, Il, Us
    View
  • Northwestern University
    Senior Lecturer Of Marketing
    Northwestern University Aug 2020 - Present
    Evanston, Il, Us
    Classes include Customer Value Innovation, Introduction to Marketing Technology, and Data Storytelling for Marketers. Selected by students as Teacher of the Year - 2022
    View
  • Northwestern University
    Lecturer Of Marketing
    Northwestern University Jan 2015 - Aug 2020
    Evanston, Il, Us
    Top-ranked lecturer on branding, marketing technology, marketing communications and innovation marketing in Northwestern University's MBA, graduate marketing, and executive education programs.
    View
  • Northwestern University
    Educational Technology Teaching Fellow
    Northwestern University Oct 2018 - Sep 2019
    Evanston, Il, Us
    Selected to participate in a collaborative group of university faculty dedicated to exploring blended learning opportunities. Faculty from many of Northwestern’s schools meet regularly to explore how new tools or approaches might help them enhance their teaching.
    View
  • Long Point Capital
    Operating Advisor
    Long Point Capital May 2022 - Present
    New York, New York, Us
    View
  • Offerfit
    Member Of The Board Of Advisors
    Offerfit Jan 2021 - Present
    Boston, Massachusetts, Us
    Provide strategic and marketing advice to a startup focused on using AI/ML to support companies’ promotional efforts
    View
  • Kellogg Executive Education
    Academic Director, Business Marketing Strategy
    Kellogg Executive Education Sep 2017 - Nov 2024
    Evanston, Illinois, Us
    Academic director for highly-ranked interactive executive education program that teaches participants how to build customer value models that clearly articulate the value of their organization's offerings to target customers and market segments and focus on better meeting their requirements and preferences. Led comprehensive program refresh to focus course content on the B2B customer journey and agile marketing.
    View
  • Northwestern University Medill School
    Executive Director, Medill Spiegel Research Center
    Northwestern University Medill School Jun 2020 - May 2022
    Evanston, Il, Us
    Medill Spiegel Research Center is the first research center at the Medill School of Journalism, Media, Integrated Marketing Communications. It was founded in 2011 by a generous gift from the late Professor Emeritus Edward J. "Ted" Spiegel and his wife Audrey, and fortified by the support of corporations, alumni and friends. The center is part of Northwestern's long tradition of applied research about advertising and marketing. The focus of the Spiegel Research Center is to do evidence-based, data-driven analysis to prove the relationship between customer engagement and purchase behavior. The center's research has included proving the financial impact of consumer behavior in social media, mobile devices, customer reviews, and more. Our experienced researchers (faculty, post-doctoral fellows, and graduate student fellows) provide evidence that shows which types of customer engagement with media and brands results in financial impact.
    View
  • Itsma, A Momentum Group Company
    Senior Advisor
    Itsma, A Momentum Group Company Jun 2017 - Aug 2021
    London, England, Gb
    View
  • Henry Stewart Publications
    Editorial Board Member, Applied Marketing Analytics
    Henry Stewart Publications May 2014 - Nov 2020
    London, London, Gb
    Charter editorial board member responsible for evaluating editorial submissions, setting editorial agenda, and soliciting authors for peer-reviewed marketing analytics journal. Author of several of the journal's most widely-read management practice articles, covering content marketing, marketing technology, and conversational marketing.
    View
  • Design By Freedom
    Advisor
    Design By Freedom Feb 2017 - Jun 2019
    Washington Dc Metro Area, Us
    Advisor to Design By Freedom (DBF), an invention company on a mission to move the United States to zero waste. DBF achieves this mission by redesigning one-time-use lifestyle products and packaging. DBF aims to invite the average American consumer to the climate movement by offering affordable, mainstream and human-centered zero waste solutions.
    View
  • Workplace Analytics Llc
    Advisory Board Member
    Workplace Analytics Llc Sep 2017 - Sep 2018
    Workplace Analytics LLC is a start-up, focused on helping organizations uncover deep attitudes that drive behavior. WA works with organizations on issues ranging from safety to regulatory compliance to customer-centricity.
  • Northwestern University Medill School
    Advisory Board Member, Spiegel Research Center
    Northwestern University Medill School Jan 2012 - Oct 2017
    Evanston, Il, Us
    Charter advisory board member helping to set the research agenda for university-based digital marketing center of excellence. Executive sponsor for groundbreaking research on B2B content marketing, linking content consumption to sales growth.
    View
  • Deloitte
    Principal
    Deloitte Jul 1997 - Jun 2017
    Worldwide, Oo
    Senior client service professional focused on helping clients with their most challenging and complex marketing and sales challenges. Clients have included leading industrial and consumer product manufacturers, business services providers, financial services providers, retailers and distributors, and technology companies. Over the course of multiple engagements, I advised Samsung U.S. leadership in the development of its retail channel strategy and a groundbreaking partnership with Best Buy that resulted in 50% growth in U.S. sales, establishing Samsung’s presence as a leading provider of digital consumer electronics. Leadership roles included Chief Marketing Officer, Chief Content Officer, Chief Brand Officer, Chief Digital Officer, Chief Corporate Social Responsibility Officer, Managing Principal of the Central Region Strategy & Operations Practice, and Managing Principal of the Customer and Marketing Strategy Practice. Launched Customer and Marketing Strategy practice, with full practice responsibilities including P&L, talent acquisition and development, operations and profitability, marketplace development, quality, and compliance with firm and professional standards. Led the $100+ million Midwest Strategy & Operations practice, which repeatedly enjoyed double-digit growth rates during my tenure.Retired June 2017.
    View
  • Deloitte
    Executive Editor, Deloitte Review
    Deloitte Apr 2011 - Jan 2017
    Worldwide, Oo
    Senior editorial oversight for Deloitte's premier thought leadership publication. Launched Deloitte's award-winning thought leadership website, including migration to Adobe Experience Manager (AEM) platform.
    View
  • Deloitte
    Chief Marketing Officer
    Deloitte Jan 2015 - Sep 2016
    Worldwide, Oo
    Senior marketer, responsible for positioning Deloitte's US Consulting business as the undisputed leader of the profession. Led revamp of brand and positioning and launched Deloitte's award-wining advertising program that led to double-digit gains in awareness.
    View
  • Deloitte
    National Managing Principal, Brand And Eminence (Chief Content Officer)
    Deloitte Mar 2011 - Jun 2016
    Worldwide, Oo
    Senior executive responsible for Deloitte's research and publishing programs, including oversight for Deloitte Research, Deloitte Review, and Deloitte University Press, as well as Deloitte's brand initiatives, digital marketing, and corporate social responsibility program. Turned around Deloitte's lagging content marketing activities. Under my leadership, Deloitte quickly gained widespread recognition as a leader in professional services thought leadership, rising from a #18 ranking to the #1 ranking according to industry analyst, Source for Consulting. Created Deloitte’s signature thought leadership brand, Deloitte University Press, developed the first massive open online course offered by a professional services firm, introduced new distribution channels, established vibrant partnerships with top-tier academic institutions, and pioneered the use of advanced data analytics and visualization techniques.
    View
  • Simon Business School, University Of Rochester
    Visiting Lecturer
    Simon Business School, University Of Rochester Jan 2009 - May 2009
    Rochester, New York, Us
    Developed and delivered highly-rated MBA course on B2B pricing ("Pricing and Profitability Management").
    View
  • The Field Museum
    Advisor To The Ceo
    The Field Museum Jan 1997 - Aug 1997
    Chicago, Il, Us
    Worked with the Field Museum's CEO to develop leading-edge technology strategy in support of the museum's educational and research mission.
    View
  • Wolters Kluwer
    Chief Marketing And Sales Officer
    Wolters Kluwer Jan 1992 - Jan 1997
    Alphen Aan Den Rijn, Nl
    Key member of CCH's executive team responsible for the highly successful turnaround and sale of CCH to Wolters Kluwer. Led all customer-facing operations, including product management, marketing, PR, brand, advertising, sales, customer service, order management, sales support, printing, and distribution.Under my leadership, CCH became the market leader in electronic products through creative pricing, marketing, and sales strategies. Restructured CCH’s under-performing marketing, sales, customer service, and distribution operations to sell CCH to Wolters Kluwer at a significant premium.
    View
  • Booz & Company.
    Vice President (Partner)
    Booz & Company. Sep 1984 - Jan 1992
    Provided growth and marketing strategy services to leading media, entertainment, and information services companies. Helped launch the firm's highly successful Media and Entertainment practice and developed the firm’s first-to-market relationship marketing offerings.
    View
  • Time Inc.
    Director
    Time Inc. Aug 1980 - Sep 1984
    New York, Ny, Us
    Worked with senior executive team to develop and implement Time's technology strategy. Also worked as financial analyst in Corporate Comptroller's Department and manager in Corporate Manufacturing and Distribution.
    View
  • Westtown School
    High School Teacher
    Westtown School Sep 1976 - Aug 1978
    West Chester, Pa, Us
    Taught American History and Religion at independent school; served as dormitory faculty, coach, and Chair of the Curriculum Committee. Developed first-ever teacher's guide for secondary school course in comparative religions (published by the Council for Religion in Independent Schools).
    View
  • Fellowship Farm
    Program Associate
    Fellowship Farm Sep 1975 - Aug 1976
    Developed and delivered leadership training programs for middle school students from underserved communities in the Philadelphia metropolitan area.
    View

Jonathan Copulsky Skills

Strategy Management Consulting Marketing Strategy Product Development Management Leadership Market Research Integrated Marketing Consulting Crm Business Strategy Market Analysis Marketing Marketing Communications Start Ups Product Marketing Advertising Strategic Planning Program Management Product Management Competitive Analysis Go To Market Strategy Marketing Management Sales Management Writing Change Management Customer Relationship Management Brand Development Social Media Marketing Segmentation Strategic Partnerships Market Planning Integration Sales Process Cross Functional Team Leadership Branding Teaching Direct Marketing Business Transformation Reputation Management Reputational Risk Content Strategy Content Marketing Sales Operations Sales Organization Content Management

Jonathan Copulsky Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Public Management Certificate
  • Haverford College
    Haverford College
    Religion
  • Bayside High School
    Bayside High School
    Regents Diploma

Frequently Asked Questions about Jonathan Copulsky

What company does Jonathan Copulsky work for?

Jonathan Copulsky works for Northwestern University

What is Jonathan Copulsky's role at the current company?

Jonathan Copulsky's current role is Adjunct Faculty.

What is Jonathan Copulsky's email address?

Jonathan Copulsky's email address is jc****@****tte.com

What is Jonathan Copulsky's direct phone number?

Jonathan Copulsky's direct phone number is +177345*****

What schools did Jonathan Copulsky attend?

Jonathan Copulsky attended Stanford University Graduate School Of Business, Haverford College, Bayside High School.

What are some of Jonathan Copulsky's interests?

Jonathan Copulsky has interest in Education, Not For Profit Organizations, Hiking, Running, Disaster And Humanitarian Relief, Public Media, Arts And Culture, Health.

What skills is Jonathan Copulsky known for?

Jonathan Copulsky has skills like Strategy, Management Consulting, Marketing Strategy, Product Development, Management, Leadership, Market Research, Integrated Marketing, Consulting, Crm, Business Strategy, Market Analysis.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.