Corey Rosenberg Email & Phone Number

New York, Ny, Us

Boston, Massachusetts, Us

Seattle, Wa, Us

Seattle, Wa, Us

Creative Director/Copywriter helping Amazon Prime launch Prime Access, a new initiative designed to provide government benefits recipients full access to Amazon Prime for 50% off. Owned channels include: social, digital + display, email marketing, and in product advertising.

San Francisco, Ca, Us

• Managed team of 27 creatives • Authored company’s first style guide to establish brand voice and tone• Elevated creative and ensured all B2B & B2C work was on brief, on brand and in alignment with team/company Objectives & Key Results (OKRs), all designed to accelerate growth• Supervised daily workflow of 4 teams: Performance Marketing (growth), B2B, CRM (email marketing for new products & services) and Community (communications targeted at Yelp’s 200M worldwide users)• Helped Performance Marketing team develop creative that resulted in the acquisition of 850K new users, a number that exceeded 2018’s OKR of new downloads & installs by 250K • Empowered creatives to produce data-backed work by incorporating relevant performance metrics and key findings from past marketing initiatives into their work, which I sought out from key marketing partners• Wrote scripts for and oversaw production of several brand and product videos, including a $75K spot customized for the 2018 U.S. Restaurant Leadership Conference, a B2B asset which introduced Yelp’s suite of restaurant tools and offerings to an audience of influential national chain restaurant executives • Organized and led “Copy Talk,” a weekly team copywriting workshop designed to inspire clear, concise and on-brand marketing copy that encourages a unified brand voice across all channels, projects and copywritersLeft my position in 2018 to move home to NYC.

London, Greater London, Gb

• Served as both Associate Creative Director and Copywriter on Toyota.com (14 cars/9 hybrids/2 trucks, all treated as individual brands)• Managed team of 3 copywriters who were responsible for writing all of Toyota’s digital content—product and platform• Led branding and copywriting for the global launch of Toyota C-HR, including scripts for all 10 product feature videos on Toyota.com• Managed creative development and production on “The Impossible Quest,” a $1M virtual VR customized for the launch of Toyota Prius Prime—the company’s most tech-advanced car—at TechCrunch 2017. Collaborated with MediaMonks LA to transform the foundation of the existing game into a drive through a futuristic world inspired by legendary artist Syd Mead (Aliens, Blade Runner & Tron). “The Impossible Quest” debuted to rave reviews, including 56 articles in industry-acclaimed publications and several industry awards. • Launched Toyota’s autonomous car of the future: Toyota Concept-i. Collaborated with company’s lead auto designer (in a remote, top-secret design studio) to download every detail of the driverless vehicle’s DNA and its emerging technologies to create landing page content that coincided with Toyota Concept-i’s global launch at CES 2017Was hired by Yelp and relocated to San Francisco in 2017.

Miami, Fl, Us

• Began teaching at Miami Ad School’s San Francisco campus in 2012. Switched to its NYC campus after relocating in 2014• Initial course offering of Basic Advertising led to teaching roles in 8 different classes attended by more than 150 students

Sunnyvale, Ca, Us

• Hired as B2B Senior Copywriter, transitioned to B2C Senior Copywriter after 6 months while covering responsibilities of my counterpart while she was on maternity leave• Served as Senior Copywriter on Voice & Tone (Content) team. Supported 6 designers on Branding & Marketing team • Generated copy and concepts for several 360° marketing campaigns. Launched new products and product features, including higher education tools for high school students called University Rankings, School Finder and Decision Boards• Designed and led Copywriting 101, a large-scale copywriting best practices workshop delivered to LinkedIn marketers and salespeople during their annual offsite• Established and maintained LinkedIn’s social media editorial calendar• Generated concepts and wrote all copy for LinkedIn’s own social media posts—original content produced for Facebook, Instagram and Twitter—that outperformed target click-through ratesLeft the Bay Area in 2014 to move back home to NYC.

Mountain View, Ca, Us

• Supported Google AdWords Marketing team as a B2B copywriter• Wrote marketing emails and landing pages targeted at SMBs CEOs, CMOs and CTOs—content designed to onboard, educate and upsell Google AdWords customers• Partnered with content strategists and product marketers to ensure product accuracy• Increased email conversion rate average from 3% CTR to 15% CTR, which translated into more than 25M new clicks• Led several successful content refreshes and redesigns—actions I initiated to streamline lengthy content

New York, Ny, Us

• Worked closely with agency’s art director on its entire portfolio of luxury brand clients, including Dewars, Tum, Van Cleef & Arpels, St. Regis, Enterprise Rent-A-Car & Friskies• Created campaigns for print, subways, billboards, bus shelters, radio and TV• Contributed to several new business pitches, including Bacardi, which became the agency’s first major new business win in 3 years

New York, Ny, Us

• Supported several creative directors’ initiatives while finishing studies at SVA• Assisted the global launch of Oral-B Brush-ups• Researched, wrote and conceptualized elements of diverse agency projects