I develop and implement an overarching communications plan and materials for the National Forum and its initiatives. I develop and implement tracking for communications metrics. I recruit mayors and manage relationships with those participating in the Move with the Mayor® initiative. I also provide technical assistance to mayors.• Collaborate with cross-functional teams to launch a successful multi-channel marketing campaign for the Move with the Mayor® initiative.• Use customer segmentation data to tailor messaging to specific target audiences.• Perform market research and analysis to inform content strategy and messaging for various communication materials.• Create engaging content for email campaigns, landing pages and website updates to promote the initiative and encourage participation.• Develop press releases, media pitches and other PR materials to secure coverage for the initiative in local and national outlets.• Use analytical tools to track metrics and measure the success of communication efforts, adjusting as needed.

I create high-quality, SEO-optimized content designed to empower nursing students worldwide.• Write blog content that ranks highly in search engines, driving traffic and engagement.• Collaborate with nursing experts to ensure all content is medically accurate and aligns with SimpleNursing's brand voice.

I create content for WG Content clients, including web content, print content and other writing assignments. I interview subject matter experts and others. I also write and edit digital content for internal WG Content needs.

I serve clients in the health and wellness industry by writing content to help them rank higher in search engine results, increase their social media reach and engage their target audiences. I also provide effective strategies to advance the brand of companies and business owners.In my role as a content writer and copywriter, I: • Increased email open and click rates for Pretty Pumped Fitness by nurturing subscribers with engaging emails that educated them on the benefits of a plant-based diet and exercise while building trust and credibility.• Created a slogan for Black Girl Sunscreen’s national billboard campaign, educating its audience about the importance of wearing sunscreen. • Wrote magazine feature stories highlighting the accomplishments of people making an impact in the community, winning 1st and 3rd place Georgia Press Association awards for Magazine Human Interest Feature.

In this role, I designed and deployed communication strategies to drive awareness and change health care habits. I leveraged web and social media tools to deliver resources and messaging to 600,000+ residents, building pages and writing copy to enhance the accessibility of information and services. I targeted special groups with differentiated health needs, developing communication plans to facilitate and encourage the management of controllable chronic health issues.While in this position, I:• Launched multiple email and social media campaigns to advance the efforts of the USDA Community Food Project grant program to key audiences, driving awareness with a total of 2,527,611 media impressions.• Completed reports on the success of Get Healthy, Live Well, an initiative impacting 150,000+ residents.• Wrote copy and build landing pages for Tanner’s website, which has been visited 6,302,815 times.• Relaunched marketing campaign for Get Healthy, Live Well’s health education classes by writing new copy that is culturally appropriate for its audience and incorporated graphics that reflect its diverse population.• Wrote award-winning grant application narratives for Tanner’s community health outreach programs, resulting in increased funding and expanded services to underserved populations.• Completed grant reports and provided data analysis for funders, demonstrating the impact and outcomes of Tanner’s health programs.

I investigated and wrote 12+ stories weekly on city government, public safety and real estate topics for a newspaper with a circulation of 146K+. I was able to engage readers by providing informative reports and fresh, captivating vignettes written with detailed authority and authenticity, varying voice and style to accommodate subject matter. I assisted with and informed social media posts to generate multi-channel interest in news coverage. I rigorously proofread and edited copy before submission and provided photos and video where necessary.While in this role, I increased readership with community-focused and human-interest stories, including a police officer assisting a homeless man and a neighborhood legend who lost a short battle with cancer.

I founded the sorority’s national magazine, Connections, covering major news, accomplishments, and personal interest stories about members and chapters across 15 states. I assigned, edited, and authored pieces focused on the sorority’s pillars of multicultural awareness, the advancement of women through higher education and community service.

In this role, I produced 10+ local news stories weekly using AP style, assisting with breaking news coverage, in-depth coverage and special projects. I covered stories on county government and public safety for a local paper with a circulation of 119K. I cultivated and nurtured sources to provide behind-the-scenes coverage with multiple perspectives and stayed current on local, state, and national events, monitoring multiple news sources for leads and tips.Accomplishments in this position include advancing the newspaper’s relationship with local law enforcement by providing fair, accurate coverage that included a feature on the inmate experience in Carroll County’s jail.

I reviewed articles and feature stories from member newspapers and broadcast stations for accuracy, quality, and flow, adjusting as necessary and sharing with a network of more than 15K news outlets. I also wrote assigned feature stories on influential community leaders.