Julian Miana Email & Phone Number

Argentina

Argentina

Primary copywriter on a small team managing brand initiative for two insurance software products, reporting directly to the Senior Marketing Manager. I am tasked with writing, editing, and creating style directives for blogs, newsletters, eBooks, case studies, and other assets. Other job responsibilities include delivering results within deadlines, managing a publication schedule, contributing to regular meetings for ideas for inbound lead generation, writing website content, event collateral, landing page strategy, social media strategy and metrics, and sitting on weekly meetings with the SEM & SEO teams.• Coordinated a plan across the Marketing and Web Design teams to revamp keywords and content on a product website. The updated content and navigation menu reduced the bounce rate and increased time spent on the site by 1 minute and 9 seconds.• Implemented gated-content strategy for lead generation that increased conversion rates 10% in 12 months• Created content refresh strategy resulting in 92% traffic increase for a Compliance software product and a 91% traffic increase for the Risk Management software product.

Tucumán, Argentina

Oversaw all branded marketing activities for six distinct medical tech brands (hardware, software, and training) based in Australia and Argentina. My job duties included content creation, case studies, whitepapers, social media management, client-facing marketing materials, digital promotions, web copy, and newsletter creation.• Managed 3 newsletters in Mailchimp and Active Campaigns• Worked directly with 12 clients to maintain distinct style guides, voice, and tone.

Tucumán, Argentina

Editor in Publishing House. Scouted for young authors from Tucumán and gave them a platform.

San Miguel De Tucumán, Tucumán, Argentina

As a Teacher's assistant I performed several tasks, mainly giving classes when the main teacher wasn't there. The subject was: Advanced Communication Theories.

Provided journalist services for a digital local publication on current events and lifestyle pieces. In addition to writing, proofreading,editing, and publishing articles, I adopted the brand’s web presence growth marketing. Articles were reformed to be appropriate for the tone of web-content and formatted for internet consumption. I also worked to increase SEO initiatives and increase the average sessiontime of unique visitors.• Increased the audience from 60K recurring visitors a month to 100K in the span of 6 months of consistent editing and copywriting.• Established an editorial line along with 2 other journalists where we would focus on local audiences.