Cor Molenaar Email & Phone Number

Em. Professor eMarketing at RSM, Erasmus University in Rotterdam (emeritus after 25 years)Director eXQuo consultancy, strategic consultancy on disruption, strategy and marketing.Retailwereld.nl a platform sharing actual information about business, market and especially retailSpeaker on many occasions on eMarketing, customer behaviour, platform strategy and related topics such as internet, retail and disruption. Specialized in (Multisided) Platforms, machine learning, strategy and realization.Author of 25 books. In early 2022, his latest book DEMAND-DRIVEN BUSINESS STRATEGY was published by Taylor@FrancisLondon.As a consultant, Cor works for large companies in dynamic markets to implement competitive strategies for the future. Customers are retailers, wholesalers, suppliers of branded products and BtoB companies. Recently, the impact and opportunities of (multi-sided) platforms and machine learning have been an important strategic topic in boardrooms. Boardroom session on strategy and future development gives a good start for planning and strategic decisionsSpecialties: The combination of IT and Marketing, the impact of the internet on people and organisation. Scientific research and practical implementation. Strong commitment to scientific research and solving practical challenges for companies and municipalities. A solid view of future developments! Demand-driven strategies for marketing and business. It is the customer who decides about your future.Cor is one of the leading presenters, strategic consultants and opinion leaders on the impact of technology on commercial processes and customer behaviorPrevious assignments and activities:• Voorzitter van de Stichting Certificering Thuiswinkel Waarborg (2008- 2022)• Lid van het examencollege van het NIMA, Nederlands Instituut voor Marketing• Lid van de adviesraad van diverse bedrijven.• Expert in gerelateerde rechtszaken op het terrein van marketing en/of internet• Lid Worldwide Board Ogilvy&Mather 1994-1999• Directeur Ogilvy & Mather Dataconsult (1989-1999), op einddatum 200 FTE• Lid Adviesraad NEC-Nijmegen (1998-2008)• Commissaris uitzendorg. Unique (beursgenoteerd) 2000-2004.

Listed skills include Leadership, Marketing Management, Direct Marketing, Product Marketing, and 27 others.