Cora Chen Email & Phone Number

Taiwan

Taipei, Taipei City, Taiwan

台湾 台北市

- Highly skilled in leveraging internal and external communications, such as cross-functional communications, government/partner relationship, events management and corporate storytelling to drive the company’s global communications strategy- Led the ASUS-NTU joint research center project which was partially funded by the Academia-Industry Research Center.

Shanghai/Beijing

- Target corporate customers through product supplement, product positioning, brand strategy, brand identification and 0-1 marketing planning- Controlled marketing budget and team managment - Achieved stable growth rate and continue developing potential clients- Established WeChat official account and offer online customer service and sustained content.

Shanghai/Beijing

- Responsible for Zenbo AI Robot marketing strategy from 0 to 1, led over 40+ colleagues to launch a new product and reached 200+ million people after public release- Released Zenbo Qrobot with Tencent under BAT strategic negotiation, saved marketing budget- Expanded sales channel with sales team, accomplished 100% sales goal and created over million sales.

Taipei/Shanghai

- Managed CRM system with over 20 million members of “YY sports”, increased 10% daily active rate successfully via cross-department resources integration- Invited Venus Williams to participate in 2016 WTA ( Women’s Tennis Association ) in Taiwan, reached 60% consensus with sponsors and sponsoring over 10 million NTD$ - Combined KOL cooperation with content.

中国 北京市

- Led social media marketing and KOL cooperation for Microsoft AI Robot “XiaoBing” on Weibo, WeChat and Baidu Post forum, created over a million online community volumes. Combined diverse topics with cross-industry cooperation and achieved 5+ million followers on Weibo- Led overseas digital campaign for CCTV Spring Festival, increased Facebook fans number.

中国 北京市

- Redesigned Dell Enterprise's China PR campaign to raise brand awareness from a PC supplier to an end-to-end IT solutions provider, expanded the Chinese enterprise cloud storage market- Launched 100+ successful cases and participated in international summits and media roundtable interviews. Not only matched business cooperation, but also established.

台湾 台北市

- Led ASUS rebranding campaign “In Search of Incredible”. Co-worked with Jay Chou and Jason Mraz to elevate the global brand image and establish ASUS brand transformation milestone- Implemented 360 global IMC integrated marketing projects on Europe and APAC. Developed global marketing plan and result assessment, gained a deep understanding of regional.

台湾 台北市

- Experienced in over 100+ business negotiation and project leading, hit 70% average sales rate.- Exceeded client expectations on Audi R8 new product VVIP event. Convinced Leica and Macallan to collaborate with Audi in the event. Reduced PR budget, acquired clients’ precise information and assisted clients’ development through PR efforts. - Responsible for.

Master'S Degree, Advertising Management

Bachelor'S Degree, Radio, Television And Film