Cora Mckenzie Email & Phone Number

Kennesaw, Ga, Us

Atlanta, Georgia, United States

As a Sr. SEO and Website Specialist, I optimize key landing pages to maximize target traffic, conduct keyword research and competitor analysis, and integrate SEO strategies across digital channels. I manage website projects, coordinate technical updates, and lead A/B testing and optimization efforts. My role involves driving SEO content programs, enhancing user experience, and analyzing website metrics to identify opportunities for continuous improvement.* Optimizes Conversion-Oriented Pages: Maximizes target account traffic on key landing pages.* Keyword Research and Competitor Analysis: Conducts keyword research and competitor analysis to identify strategic opportunities to increase visibility.* Develops and Increases Cross-Channel Efforts: Integrates SEO strategies across various digital channels and initiatives (Paid, ABM).* Drive SEO Content Program: Identify and drive content opportunities that increase website traffic from target accounts.* Website Project Manager: Leads the development and execution of the website roadmap in collaboration with functional teams such as Content, Product Marketing, and Sales.* Website Optimization Development: Leads A/B testing and optimization strategies for better UX and CRO.* Website Metrics Analysis: Monitors and analyzes website metrics, including traffic, engagement, and conversion data in order to identify trends, insights, and opportunities for ongoing improvement.Highlights:*Increased Organic Traffic by 36%: Developed and executed a comprehensive SEO strategy that led to a significant boost in organic traffic YoY. Increased search CTR by 150%, from 1% to 2.5% in 12 months.*Reached an 85% SQL Conversion Rate: Consistently exceeded SQL goals with an 85% SQL conversion rate and 33% MQL conversion rate (May 2023 - May 2024).*Boosted “Top 3” Keyword Rankings by 34% YoY: Successfully boosted Google keyword rankings, driving enhanced visibility and organic traffic growth.

Greater Atlanta Area

* Created engaging and informative blog content to drive traffic and enhance brand visibility.* Conducted keyword research and implemented SEO best practices to optimize blog posts and webpages, resulting in improved search engine rankings.* Managed and updated website content using WordPress, ensuring accuracy and consistency across all pages.* Collaborated with the design team to ensure blog visuals and webpage layouts were aesthetically pleasing and aligned with brand guidelines.* Analyzed website performance using Google Analytics and other SEO tools, providing regular reports on traffic, engagement, and conversion metrics.* Conducted competitive analysis to identify industry trends and opportunities for content improvement and SEO growth.* Implemented and maintained best practices for website accessibility and user experience.

Greater Atlanta Area

Maintained marketing efforts through social media management, lead generation through email marketing, and coordinating monthly newsletters. Other efforts included marketing strategy, content writing, budgeting, and follower engagement.

Marketing: Created and managed social media calendar, scheduled posts weekly in Hootsuite, provided digital content writing (social media, blog posts), gathered and edited media for posting, and monitored follower engagementOperations: Seeked opportunities to improve staff efficiency, work environment, and culture, manages vendors, and served as building liaison

Greater Atlanta Area

Collected and organized records, files, and other data, responded to public inquiries, received telephone calls and guest visits and directed where necessary, and completed office-related organizational tasks in a timely and professional manner.