Cora Jones Email & Phone Number

Lafayette, Co, Us

Boulder, Colorado, Us

Boulder, Colorado, Us

Aurora, Colorado, Us

Promoted to support 32+ person sales team and $2.5 million marketing budget by leading innovative marketing and communication campaigns to engage target markets. Increase student retention by building marketing team, optimizing programs, and enhancing processes. Optimize brand objectives through business fundamentals including budget management, team development, customer promotions, and prospecting efforts. • Contribute to team of 12 by managing 9 marketing professionals, including 3 direct reports and 6 indirect reports, by providing clear goals, resolving problems, and creating processes.• Guided 6-week website redesign to enhance visitor engagement by managing vendors, communicating goals, reviewing milestones, and creating content. • Increased prospect-to-student conversion, resulting in 610+ monthly registrations through strategic social media content and advertising boosts, resulting in positive lead conversions.• Generated 3,373 new leads at cost of $436 per lead by targeting an underserved population through multiple channel marketing program.• Increased revenue for online store by over 100% annually by contracting with an order fulfillment specialist, negotiating with just-in-time production vendors, and monthly product promotions.• Optimized lead conversion rates through target market radio campaign by writing compelling advertisement copy and supervising production. Generated 25,000+ student inquiries.• Support 8,000+ students and annual enrollment growth through marketing efforts and programs that engage and retain students.

Aurora, Colorado, Us

Selected to assist the marketing director with daily operations and projects. Pull reports, analyze data, provide options, review vendors, and pay invoices. Oversaw brand awareness campaigns, videos, direct mail and lead generation campaigns, website maintenance, social media posts and advertisements, marketing projects, creative direction, content generation, and marketing.• Recruited prospects and converted them to customers through strategic degree program marketing efforts and website improvements.• Increased communication and brand awareness by designing, writing, and sending quarterly newsletters.• Educated prospects through creation of marketing collateral, including attractive design, compelling copy, and informative content.• Grew brand awareness through radio advertisements, including writing motivating and memorable radio copy, to provide frequent exposure and engage target market.• Engaged target markets through improvement and expansion of CSUGlobal.edu website, resulting in educated prospects and increased visitor retention.

Savannah, Ga, Us

Recruited to improve marketing and communication support for the SCAD Museum, Exhibitions, School of Fine Arts and Liberal Arts departments, and 20 sub-departments. Improved relationships and built trust with staff and faculty. Managed marketing activities including copywriting, advertisements, public relations, print production, website development, and other special projects. Supervised and maintained department budgets.• Coordinated SCAD Museum of Art building groundbreaking event by understanding desired outcomes, managing details and timelines, and resolving issues.• Redesigned SCAD Exhibitions website and library website to enhance user experience and build brand recognition through research, understanding user needs, communicating goals, and clearly outlining responsibilities and expectations. • Launched 5 micro-sites and major web initiatives in 12 months.• Led marketing campaigns for the School of Fine Arts Photography program, including the Hong Kong campus launch, by leading cross-functional efforts that supported organizational endeavors.• Completed 220 print projects in 12 months to support program needs.• Oversaw annual Sand Arts Festival and several academic conferences by understanding goals, coordinating teams, producing collateral, supervising milestones, and quickly resolving issues.

Negotiated sales on behalf of the artist and gallery owner, as well as marketing and media relations responsibilities including advertising gallery events and maintaining the gallery profile on international websites.

• Lead the sales team as the top performer, averaging 43% of store sales in previous quarters. • Increased brand awareness by developing cohesive retail materials. • Lead the development of initial web presence in coordination with a local advertising agency.

Minneapolis, Mn, Us

Researched, organized and produced content for the institution's monthly online teacher resource, ArtsConnectEd. Worked independently to identify permanent collection objects with the greatest public interest, compiled research, organized and construct resource files for the museum's library.