Lead consultative engagements including workshops with customers on technical/business goals and challenges. Consult on and implement new tools while simultaneously learning those tools as well as teaching others about them. Define detailed solutions based on customers’ business needs and current environment including its limitations.Manage a Team of Solution Architects to ensure they are doing all of the above for their client portfolios

lead enterprise initiatives to upgrade infrastructure and support operations, improve product quality and enhance customer experience, each resulting in lower costs, greater revenue or new business capabilities.

A Platform Architect is a unique hybrid of business and technical consultant with the ability to operate as a digital tech lead focusing on Salesforce Marketing Cloud (formerly ExactTarget). As the owner of email solutions for multiple clients, I am responsible for the successful onboarding /overall technological direction for those clients and I work as a liaison between account management and operations to design and deliver high quality, scalable technical solutions.

■ Operating out of a white label web development company in the city of Detroit. I am the resident digital marketing guru where I have enjoyed amazing opportunities with:The State University of New York (Buffalo, NY)VsEverybody.com (Apparel Manufacturer & Retailer)Sermons.com (Digital Sermon Subscription)Ben & Jerry’s (Maryland Franchise)Fitness19.com (Minnesota Franchise)WarsonBrands.com (Heavy Duty Reebok Manufacturer)MyLoanYourLoan.com (Mortgage Lenders)■Experienced consultant in Lead-generation through all digital channels.■ Well versed in HTML/CSS and email design ready to deal with front-end issues.■ Extensive knowledge of Email Delivery Analytics, Split A/B Testing, Monetizing and optimization of any and all mass communications.■ Detailed Oriented and skilled when interpreting KPIs■ Focused on how to improve user engagement within a cost effective budget■ Work closely with designers, project managers and back-end engineers to implement versatile solutions to tricky software development and messaging problems.

Working inside the machine was an amazing opportunity where I was proud to work with so many business owners! I approached everyday as a new learning opportunity and this position taught me a lifetime in a few years span. Great people, rewarding work, and search queries can be ridiculous!• Review clients digital advertising campaigns and websites to ensure they are aligned with Google's best practices and the strategic business objectives of the client• Analyze all digital campaign performance and assist in developing strategies for optimizing ad copy, keywords, account structure and conversion rates• Provide training, coaching, and personalized feedback to new company hires as well as peers.

-Website re-design and maintenance-Advocated for and installed forms to collect leads coupled with a host of other marketing tactics.-Helped Implement email marketing solution from scratch - CRM Migration. Conception, design, development and launch of campaigns focused on continuing communication with current and prospective patients. -Collaborated with marketing team and stakeholders of rehabilitation facilities to develop integrated marketing campaigns including email, print, facebook, even ad placements with local churches and community orgs.-Initiated database segmentation and testing for improved performance-Compiled and analyzed results of email campaigns. Reported findings and recommendations to stakeholders-Developed understanding of HTML code and responsive design in email marketing

24/8 Media specializes in videography, photography, and constructing corporate media where I actively prospected business opportunities and managed relationships with clients-Worked with front end developers to optimize website flow and landing pages to increase CTRs and conversions-Designed and implemented FLASH banners/ ads (later HTML5)-Developed and executed digital marketing strategies (a lot of Landing Pages and Ads) for clients. -Often worked in the project manager capacity where I was responsible for successful translation of client needs to the creative team and final delivery of assets.