Coral Lafferty Email & Phone Number

Gainesville, Fl, Us

Develop strategic marketing plans for customers to understand and for team to execute; Conduct research to help build customer target audiences and campaign strategies; Test, validate, and develop best campaign practices for customer portfolio and for team; Lead customer calls to communicate campaign results and clear recommendations to deliver customer value; Lead Campaign Manager to ensure project deliverables are completed with quality and timeliness; Work closely with assigned Customer Success Manager to secure customer renewals; Project manage a customer portfolio of $400k+ in Managed Services revenue; Coordinate the creative mockup process with designers to develop landing pages, banners, and email for campaigns; Report on campaign data to tell a cohesive story; Optimize campaigns and ensure results are on pace with client goals; Troubleshoot bugs and technical issues with support team; Manage customer projects from start-to-finish using Asana, Gsuite, Front, and Salesforce; Communicate with the customer as needed to complete deliverables

Works with clients in the non-profit, event and association spaces to execute advertising packages; Execute all service project deliverables to ensure deadlines are met; Analyze and share insights on the results of campaigns; Make campaign optimizations and recommendations; Ensure the account and campaigns are running as expected; Manage a customer portfolio of $300K+ in Managed Services revenue

Gainesville, Florida, United States

Works with clients in the non-profit, event and association spaces to execute, launch and report upon advertising packages; Autonomously manage 40+ active digital campaign projects and customer relationships; Coordinate the creative mock-up process with designers to develop landing pages, banners and email for campaigns; Report on campaign data to tell a cohesive story; Optimize campaigns and ensure results are on pace with client goals; Troubleshoot bugs and technical issues with support team; Project manage customer projects from start-to-finish

Gainesville, Florida, United States

Managed FCU’s email campaigns, communicating the company brand voice; Created and assessed trigger email campaigns throughout customer lifecycle to maximize sales; Measured the effectiveness of marketing programs and campaigns; Coordinated events and sponsorships; Created monthly statement packet content relevant to industry calendar and target audience; Assisted in the development of promotion strategies, mailings, brochures, newsletters, etc.; Participated in the public relations function for FCU, including crafting speeches and press releases, attending community events; Reviewed content, such as blog creation and financial education materials; Supported the sales management process and culture at FCU.

Gainesville, Florida Area

Coordinated public relations campaigns and outreach initiatives relating to donation education; Delivered presentations to high school, collegiate and workplace audiences among others, totaling more than 70,000 students reached; Recruited, trained and managed more than 90 volunteers, responsible for enhancing program; Created written and digital collateral to educate diverse communities; Pitched stories to media; Planned and coordinated special events promoting donation; Managed social media accounts, generated content; Organized and implemented Donate Life Florida programs throughout 15-county territory; Maintained and built relationships with tax collector offices throughout 14 counties; Served on Donate Life Florida’s Driver License Outreach, Social Media Committees; former chair.

Gainesville, Florida Area

Designed and produced proposals/pre-qualifications; Created employee resumes/project sheets; Planned employee events; Managed project databases; Enhanced social media and web presence; Created newsletters, wrote articles.

Gainesville, Florida Area

Coordinated marketing initiatives; Wrote and edited materials for both digital and print outlets; Assisted with graphic design and website content management; Planned community involvement programs; Created social media content.

Gainesville, Florida Area

Implemented marketing tactics and provided business development support; Created collateral pertaining to CPPI construction projects; Compiled and submitted pre-qualifications and proposals; Managed employee and project databases; Designed company’s electronic newsletter campaign; Represented CPPI in tradeshows.

Bachelor Of Science, Public Relations

Certificate (Written & Spoken), French

Studied French in the well-known language school for three months

Education record