Expertise: communication strategy, digital strategy, content strategy, brand strategy on a global and local level, social strategy- Research and analysis: market, brand, competitors, target groups analysis, KPIs, reporting, trend watching- Creative briefing and sparring: brief development, strategic feedback and direction throughout the creative process- Client consulting: -- brand communication/ campaign strategy (definition of target groups, touchpoint ecosystem, channel… Show more Expertise: communication strategy, digital strategy, content strategy, brand strategy on a global and local level, social strategy- Research and analysis: market, brand, competitors, target groups analysis, KPIs, reporting, trend watching- Creative briefing and sparring: brief development, strategic feedback and direction throughout the creative process- Client consulting: -- brand communication/ campaign strategy (definition of target groups, touchpoint ecosystem, channel roles, customer journey mapping, messaging, content themes, comms planning) -- brand consulting (development of brand positioning, brand identity, voice, territories)-- data-driven digital strategy (digital transformation support, digital ecosystem and content architecture on a non-technical level)Cross-sector: public sector, luxury, education, fashion, automotive, finance, energy, etcClients: Montblanc, Mercedes-Benz, Federal Anti-Discrimination Agency (Germany), Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (Germany), Leaps by Bayer, école 42 Heilbronn, Gaggenau, A. Lange & Söhne, Volkswagen, PostFinance (CH), Alfred Landecker Stiftung, WMF, HolidayCheckDistinctions I participated in winning:Leaps by Bayer "Leap Forward": Bronze Clio 2024 for Film Craft Antidiskriminierungsstelle des Bundes "Hab' ich was gegen": Horizont Kreation des Monats Nov. 2023, nomination for the Politikaward 2024, nominationv by Deutscher Preise für Onlinekommunikation 2024 in 3 categories Show less

I support businesses’ growth through communications & content strategy, audit, definition, planning & execution, project management, organisational tools & process design. Clients: Vattenfall, Integr8, Thealingua

To define social media and content strategies and support their implementation, I worked at the intersection of strategy and creative coordination.Content strategy and planning:- Social media and content marketing strategy (themes, formats, channels)- Creative concepts- Content sourcing, creation and content plan elaboration- Creative briefingStrategic research:- Brand audit and competition mapping- Target groups identification, personae, USP, message… Show more To define social media and content strategies and support their implementation, I worked at the intersection of strategy and creative coordination.Content strategy and planning:- Social media and content marketing strategy (themes, formats, channels)- Creative concepts- Content sourcing, creation and content plan elaboration- Creative briefingStrategic research:- Brand audit and competition mapping- Target groups identification, personae, USP, message, brand voice definition and presentation- Trend reportsCoordination:- Content plans management and production coordination- Presentations preparation and coordination with other departments- Process development- PricingsClients: Vattenfall Germany, Mesago Frankfurt, Vontobel Show less

Brand revamp:- Milestones' definition, internal presentations and on-boarding- Market analysis- Brand and communications tools audit: definition of interview guides, external and internal interviews, insights analysis, trends and qualitative feedbacks’ restitution- Brand platform and message- Creative directions research, moodboarding, presentation and refining until delivery of the final brand identity- Implementation phases' planningCommunications… Show more Brand revamp:- Milestones' definition, internal presentations and on-boarding- Market analysis- Brand and communications tools audit: definition of interview guides, external and internal interviews, insights analysis, trends and qualitative feedbacks’ restitution- Brand platform and message- Creative directions research, moodboarding, presentation and refining until delivery of the final brand identity- Implementation phases' planningCommunications strategy:- Creation of editorial/ performance guidelines for the brand's communications tools: Wordpress, Facebook, LinkedIn...- Daily management of communications tools, corporate bloggingCommercial methodology:- Commercial kit's improvement, simplification of the steps between first contact and project's realisation- Creation of a global projects matrix for projects coordination Show less

As a volunteer consultant, I designed and helped the e-commerce team to implement a new efficient process from uploading items online to delivering them.

I organised and coordinated all stages of the redesign process of large-scale websites for major clients in the context of digital transformation projects.- Consulting in digital transformation for brands- Project management throughout the website production's stages: client needs' identification, general and detailed conception (technology architecture/UX/design), technical production, copy production, quality check, planning and budget follow-up- Production of editorial… Show more I organised and coordinated all stages of the redesign process of large-scale websites for major clients in the context of digital transformation projects.- Consulting in digital transformation for brands- Project management throughout the website production's stages: client needs' identification, general and detailed conception (technology architecture/UX/design), technical production, copy production, quality check, planning and budget follow-up- Production of editorial deliverables, methodological, functional and graphical specifications- Resources coordination (+/- 10 coworkers) and management of a team of 3 websmasters- Project management tasks: communication with clients, Powerpoint presentations, workshops leadership and organisation- Working languages: English and FrenchAccounts: SUEZ.com, INPI.frManagement: 2 interns Show less

I coordinated visual production for the fashion division according to the needs of different business departments.Digital Signage:- Delivery, quality control & broadcasting of films within points of sale, worlwideVisual content: assisting the photo shoot teams for fashion accessories- Preparation and management of accessories selections- Daily photo shoot organisation and follow-up- Control and delivery of the finished pictures to the websites and other services… Show more I coordinated visual production for the fashion division according to the needs of different business departments.Digital Signage:- Delivery, quality control & broadcasting of films within points of sale, worlwideVisual content: assisting the photo shoot teams for fashion accessories- Preparation and management of accessories selections- Daily photo shoot organisation and follow-up- Control and delivery of the finished pictures to the websites and other services of the fashion division- Prototypes management Show less

Impala is the agency of digital exploration. It was a student project created in the framework of our curriculum at ISCOM Paris. We accompanied startups in their digital strategy. We guided businesses in the launch and/or design of their brand, thanks to digital solutions - from the conception to the production. Our playing fields:- consulting- communication- e-reputationMy mission as project manager:- define and understand the client's needs and… Show more Impala is the agency of digital exploration. It was a student project created in the framework of our curriculum at ISCOM Paris. We accompanied startups in their digital strategy. We guided businesses in the launch and/or design of their brand, thanks to digital solutions - from the conception to the production. Our playing fields:- consulting- communication- e-reputationMy mission as project manager:- define and understand the client's needs and expectations- in charge of customer relations- brief of the creative persons- development of the digital communication strategy and creative concept- weekly reports to client and tutor- agency administrative referent to ISCOM ParisAward: Client's Relation of the Year 2014 Show less

I was an assistant in charge of communication and marketing missions at Ultimate Luxury Group, which gathers 5 entities of private concierge services: UUU, Ultimate Player, Ultimate Paris Guide, L'Officiel Conciergerie and L'Officiel Paris Guide.- Management of different communication tools:Writing newsletters for the members of L'Officiel Conciergerie and Ultimate Player: news about hotels/ restaurants, invitations to private events, VIP services, exclusive premium… Show more I was an assistant in charge of communication and marketing missions at Ultimate Luxury Group, which gathers 5 entities of private concierge services: UUU, Ultimate Player, Ultimate Paris Guide, L'Officiel Conciergerie and L'Officiel Paris Guide.- Management of different communication tools:Writing newsletters for the members of L'Officiel Conciergerie and Ultimate Player: news about hotels/ restaurants, invitations to private events, VIP services, exclusive premium offers...Community management (Facebook, Twitter)UUU BlogU Mag (e-magazine)- Press relations- Partners research- Event management Show less

PR consulting and showroom referent.- Consulting in communication and press relations of 5 to 8 brands (among them Osklen, By Malene Birger, Citizens of Humanity and Valentine Gauthier)- Showroom and press shoppings management- Press and trends watch- Redaction and publication of newsletters and press releases- Translation into French of press files

- Communication: e-mailing and phone correspondance in English and French- Event organization and management in London, Bordeaux and in Provence: the Grenache Symposium for example, an international event- Translation of multiples documents in English and French (internet website for example: chenebleu.com)- Inventory management

- Translation of documents related to the internation event Grenache Symposium in English and French (clients and partners booklets, promotional documents, subtitles of a short film...)- Call and email handling in both English and French

Mainly administration and interventions during courses.