Corazon Theresse Punzalan - Liboro Email & Phone Number

Fairfield County, Connecticut, United States

Writes an article for a new website, TheMuse.PH. A website based in the Philippines meant to build a community that helps and inspires its members. Its website contributors draw from their experiences to share fun anecdotes and practical how-tos that enable readers to learn more, live their best, and grow.We write to empower others the same way that we are inspired by them. We hope that our readers will make the most out of this online community by engaging in the conversation and sharing their stories.

Philippines

Led a team of community management specialists and digital analysts to engage with an online audience and produce business reports that analyze the digital performance of clients' online presence vis-a-vis their competitors.Managed and ensured that the company's global brand maintained its reputation as the leader in outsourced customer experience management via its online interactions.Proposed and developed digital content for the company's online sites to increase brand awareness, engagement, and get business leads.Supported the Business Development Team in different parts of Southeast Asia in upselling the company's online services.Created SOPs of all requests, deliverables, and customer inquiries between the Philippines team and other Teleperformance offices in the world for an efficient process of requests and increase the capacity of deliverables.

Metro Manila, National Capital Region, Philippines

Conceptualized and managed digital media campaigns that are aligned with the company's business goals and support its above and below the line activities.Collaborated with the multimedia and art team to create appealing imagery for the company's website, social media campaigns, and external or internal activations. Also developed marketing content for various social media channels and internal communication that conforms to the brand's visual style, format, and target audience.Conceptualized and implemented social media strategies, coordinate with stakeholders across the company to ensure its effectiveness, and encourage the adoption of relevant social media techniques into the corporate culture and all of the company's products and services.Partnered and negotiated with online influencers, online news sites, and digital agencies to implement digital strategies for brand awareness, customer loyalty, and lead generation.Planned and implemented online influencer activities to create campaign awareness and strengthen the company's relationship with online influencers to turned them into advocates.Implemented online customer service processes to promote positive and consistent user experience ensuring brand loyalty or consideration.

Philippines

A remote job which is in-charged of looking for leads in the Philippines and help Business Development Managers of iSentia in Southeast Asia regions to offer the company's products and services to existing or potential clients.Liaised with iSentia Headquarters and clients by handling issues promptly and ensure the quality of deliverables.Worked with clients to develop strategic project brief up to the presentation of findings in insights and analysis of reports.Trained clients on how to use the company's online monitoring tools and how to interpret data.Scrutinized, analyzed, and organized clients' online data and interpret using an appropriate methodology for well-written business reports and presentations for a high-level audience.

Metro Manila, National Capital Region, Philippines

Directly services client’s needs.Assisted clients in working and improving the preferred marketing strategy and oversees the finished ad campaigns.Developed competitive analysis and communications plans.Maintained the connection and coordination of the client with the agency; ensuring that the client’s objectives are met and inputs of the agency are balanced.Briefed all the departments involved to see to it that the stages of production are accomplished.Handled television, radio, and print production of all the brands’ media communication.Assessed the need for advertising and inspired the creative team to develop campaigns with impact and addressed the marketing objectives.Participated in the conceptualization and implementation of below-the-line activities.Monitored all brand’s activities in different areas.

Kuala Lumpur City, Federal Territory Of Kuala Lumpur, Malaysia

In partnership with UNAIDS, developed and implemented an awareness campaign on HIV thru below the line initiatives at universities in Malaysia.

Metro Manila, National Capital Region, Philippines

Liaised with and acted as the link between client and agency by maintaining regular contact with both.Developed public relations strategies and executed various external communications campaigns.In-charged of organizing press conferences, media launches, and corporate events of clients.Created press releases and maintained a good relationship with the company's media relations team to ensure a timely release of stories.