Corbin Smith Email & Phone Number

Miami, FL, US

Miami, Florida, United States

• Strategic Partnership Development: Forge and nurture relationships with key social media influencers to enhance brand presence, ensuring alignment with the brand's values and marketing objectives.
• Campaign Planning and Execution: Develop comprehensive influencer marketing campaigns, collaborating cross-functionally to integrate influencers seamlessly into broader marketing initiatives and oversee their.
• Contract Negotiation and Compliance: Lead negotiations and contractual agreements with influencers, securing favorable terms while ensuring compliance with industry regulations.
• Performance Analysis and Reporting: Evaluate the effectiveness of influencer partnerships by analyzing campaign metrics, engagement data, and audience insights, providing actionable recommendations for continuous.
• Team Collaboration: Collaborate with internal teams, including PR, legal, and creative departments, to ensure seamless integration of influencer content and maintain consistent messaging across various platforms.

Miami, Florida, United States

• Develop and execute the overall social media strategy for the Orange Bowl Committee and all events including the Capital One Orange Bowl, and the AutoNation Orange Bowl Basketball Classic.
• Produced content that generated 35.5m impressions, 1.8m engagements (5% engagement rate), 5.5m views & an audience growth of 16.8k over a 5 month period (Aug-Dec)
• Capture photo and video content at Orange Bowl events to share with our social media audience and key stakeholders.
• Assist with all Orange Bowl publications, including episodic video series, monthly newsletter, annual report and media guide.
• Assisted in management of all content and design on the Orange Bowl website, including keeping all pages, banners and events relevant and up-to-date.
• Recruit, hire, train and mentor seasonal bowl week content staff for bowl game and ancillary events.

Provo, Utah, United States

• Recruited, hired & trained 15 employees on skills in social media campaign development, creative design & photography
• Develop and execute the overall social media strategy for the BYUtv Sports, including games for 9 teams and studio shows, for the BYU Sports Nation & BYUtv Sports social accounts.
• Produced strategy, budget & creative assets for 5 paid post-boosting campaigns
• Attended live games & events, capturing photo and video content at BYU Athletics events to share with our social media audience and key stakeholders.
• Content creator for Tik Tok, boosting both followers and views by over 100% over 6 months
• Utilize Asana to organize/schedule content & track KPI’s in order to benchmark and improve for future content.

Seattle, Washington, United States

o Built a department video program for the use of internal technician training with the specific focus on aircraft pre-checko Served as linking point for training departments with Alaska Air (Seattle, WA) & Horizon Air (Portland, OR)o Worked with team to track & write new curriculum based on company requirements and FAA regulationso Built reports and.

Provo, Utah Area

o Won 2 Golden Spike awards in Social Media Communications and Pandemic Communications in my work with The College Handoff.o Writes regular web stories for college blog and website, resulting in alumni donationso Supervises 3 social media channels of the college, increasing overall engagement by 38%o Produces and co-hosts weekly award-winning college.

B.A. Communications, Public Relations

Minor, Business