Mary C. Email & Phone Number

Ireland

Dublin

Ireland

•Manage and service Yahoo! clients to ensure accurate ad trafficking, contract fulfillment and quality control across multiple worldwide website properties.•Digital Account Management of and strategic consultation with multiple leading Agencies and Yahoo!Partners Worldwide.•Track, measure, and analyse the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimisation strategies.•Work directly with third party ad servers, rich media vendors, client’s, media buying and trafficking teams and internal sales staff on all elements related to creative specifications, submission and ad trafficking.•Continuously focused on ensuring that maximum revenue is retained, as well as partnering with sales representatives and clients to increase renewal rates and advertising spend.•Develop new, innovative sales, marketing and product solutions.

• Co-ordinating advertising campaigns and ad-serving contracts.• Ensuring delivery of advertising campaigns and processing campaign reports.• Booking and managing online campaigns through an ad-management system.• Co-ordinating the forecast of inventory and managing it.• Liaising with agencies and internal sales with regards to campaign delivery, reporting and creative. • Creative testing prior to campaign upload, liaising with designers, programmers, agencies and clients.• Maintaining the management system and continual development of best practice in serving ad campaigns.

Commercial inventory management; ensuring all inventory is maximised.Coordinating with other department heads such as Transmission, Schedulers, Sales and Production.Dealt with direct clients to ensure successfully delivery of ad campaigns.Working closely with sales team to ensure successful execution of campaigns and deliver targets set.In daily contact with ad agencies (planners, buyers & designers) to ensure successfully delivery of ad campaigns.Knowledge and implementation of BCI codes & practices.Copy approval.The supervision and continual training of two commercial assistants.Creating daily commercial logs.Checking commercials logs against transmission scheduled as runs.

Diploma, Online And Digital Marketing

Modules covered: -Search Engine Optimisation -Pay per Click Marketing -Banner and other Digital Image marketing -Web site architecture.

Professional Diploma In Social Media Marketing

Modules covered: - Social Research - Content Creation - Content Outreach - Facebook - Linkedin - Twitter - Social Apps - Social Video.

Ba Degree (Honours), Multimedia

From this course, I have developed a strong understanding of how to work in teams successfully. I have also gained the knowledge.

Advanced Broadcasting

Front Line Management

B; B, Art A, Business B, Geography; Science A