Cordell Baanhofman Email & Phone Number

Denver, Co, Us

Denver, Colorado, Us

Leads Red Canary’s partnership with Microsoft. This cross functional role spans the Red Canary organization including product, engineering, business development, go-to-market, and customer success:- architected long-term growth starting at $0 to now 35+% of Red Canary revenue- led/launched initial EDR/MDR product integration, now expanded to identity and cloud- enabled internal teams (engineering, sales, & support) to rapidly scale the partnership - achieved both the coveted top-tier, managed partner status and MSFT's Security Innovator award - exec representative appointed to Microsoft's, invite-only Security Partner Advisory Council (SECPAC)

Denver, Colorado, Us

Led the highly successful relaunch of Red Canary's automation/SOAR functionality.Red Canary is a security operations ally to organizations of all sizes. We arm customers with outcome-focused solutions that can be deployed in minutes to quickly identify and shut down attacks from adversaries.

Denver, Colorado, Us

Mendr connects you directly to photo editing pros so you never have to edit your own pics again.

Denver,, Co, Us

A vibrant community of over three thousand individuals passionate about connecting brands and consumers online. The mission of our Meetup is to build awesome relationships, discuss great ideas, and educate the AdTech community and have fun while doing it. Attendees include industry observers, developers, employees at AdTech companies, agencies and other digital marketing companies.

Greenwood Village, Co, Us

- Crafted and executed strategic plan to expand presence in the AdTech market- Sold multiple data products into the IoT Security, Network Security, AdTech, and Mobile Subscriber Analytics industries- Expanded existing customer commitments and landed new ones around the globe (including several of the company's largest AdTech customers)

Denver, Co, Us

An experienced digital advertising executive with a background in video, display and RTB/programmatic focused on bringing demand to Altitude Digital in a big way.

Helping companies make sense of the RTB/Programmatic online advertising world. Worked with clients such as Altitude Digital, Federated Media / Lijit, Digital First Media / Denver Post / AdTaxi, and IDInteract to name a few. Areas of expertise:STRATEGIC CONSULTING: Business planning & new market strategies PRODUCT DEVELOPMENT: Feature analysis, market need, revenue projections, design/architecture GO-TO-MARKET PLANNING: Internal readiness, gap analysis, launch plans, target markets BUSINESS DEVELOPMENT: Recruiting new business, finding and launching new partnerships

Ventura, Ca, Us

• Owned SSP relationships including Google, adap.tv, SpotXchange, BrightRoll, AppNexus, OpenX, Casale, PulsePoint, Rubicon, Yahoo!, & PubMatic. • 3rd party data strategy – prioritized, contracted and launched data suppliers• Worked closely with customers who had integration needs to structure effective solutions• Internal management - employed strategies to foster connection between sales, ops, account managers and engineering• Crafted video go-to-market plan – identified SSP’s, built partnerships, negotiated contracts, facilitated integration, trained account management and ops teams

• Built and deployed operational strategies and repeatable processes.• Provided operations and strategic product direction – bringing the company from 0 to 120+ paying customers. • Developed patent pending product and crafted successful launch• Built and grew a solid Support team - cross-trained to provide top-notch remote support, hardware staging and physical installations.• Founding team member – named inventor on patent pending technology.• New product launch – led hardware, software, video, and reporting development.• Business plan authoring, strategy development and financial modeling.• Ongoing successful negotiations with a myriad of vendors saving the company precious capital.

Bozeman, Montana, Us

• Employed highly effective consultative sales approach to find, engage, and win new customers and harvest repeat business.• Provide critical thought leadership to drive strategic sales opportunities in large, enterprise accounts where long sales cycles could potentially stall deals.• Utilized internal personal network to assemble cross-functional team aimed at addressing all client needs from sales through delivery.

Bozeman, Montana, Us

• Named inventor on a Fair Isaac patent pending for work done integrating business rules and optimization.• Lead technical sales efforts for large, enterprise accounts (Target, Toyota, Sun Microsystems, Farmers Insurance) and provide thought leadership to account strategies.• Superior business and technical skills with the ability to communicate at all levels throughout an organization.• Proficient in all aspects of role from delivering differentiating product presentations and custom demos to managing technically challenging proof of concepts and pilot engagements.

Us

* Provide thorough pre and post sales support; responsible for technical discovery, demonstration, proof-of-concept/trial, installation, training and the sales to service hand-off.* Formulate product direction as a key technical liaison between customers and engineering, product management, and sales/marketing teams.

* Launched SaaS product offering; involved with all aspects of effort including database design, web server, application server, data collection, reporting, site design & usability, security, user management, DNS architecture, hardware, and 3rd party software evaluations.* Directed high-profile Qwest data mining project analyzing their pricing, revenue, billing, and order fulfillment/provisioning data – gave them access to millions in long-distance revenue.* Created 360-degree view of customer data by connecting disparate databases promoting one-stop analysis.

Masters, Business Administration

B.S., Business And Computer Information Systems