Cordell Baanhofman

Cordell Baanhofman Email and Phone Number

GM, Microsoft Strategy, Product Team @ Red Canary, a Zscaler company
Denver, CO, US
Cordell Baanhofman's Location
Denver Metropolitan Area, United States, United States
Cordell Baanhofman's Contact Details
About Cordell Baanhofman

- Launched Microsoft integration and team at Red Canary. Scaled from $0 to $40M+ ARR/revenue.- Head up efforts to bring Red Canary’s world-class cybersecurity offerings to all Microsoft Security customers. - GenAI and LLM thought leader around Microsoft's Copilot for Security - Relentlessly focused on finding traction. - Superpower: asking for more than is reasonable and getting results that exceed that.Used to describe Cordell: maverick, relentless, grit, teachable/coachable, curious, not defensive.Loves to scuba dive, thinks he can sing a mean 80s ballad. Often found adventuring with his wife or working from the epic treehouse he built for his two daughters.

Cordell Baanhofman's Current Company Details
Red Canary, a Zscaler company

Red Canary, A Zscaler Company

View
GM, Microsoft Strategy, Product Team
Denver, CO, US
Website:
redcanary.co
Employees:
457
Cordell Baanhofman Work Experience Details
  • Red Canary, A Zscaler Company
    Gm, Microsoft Strategy, Product Team
    Red Canary, A Zscaler Company
    Denver, Co, Us
  • Red Canary
    Gm, Microsoft Partnership
    Red Canary Nov 2019 - Present
    Denver, Colorado, Us
    Leads Red Canary’s partnership with Microsoft. This cross functional role spans the Red Canary organization including product, engineering, business development, go-to-market, and customer success:- architected long-term growth starting at $0 to now 35+% of Red Canary revenue- led/launched initial EDR/MDR product integration, now expanded to identity and cloud- enabled internal teams (engineering, sales, & support) to rapidly scale the partnership - achieved both the coveted top-tier, managed partner status and MSFT's Security Innovator award - exec representative appointed to Microsoft's, invite-only Security Partner Advisory Council (SECPAC)
  • Red Canary
    Product Launch Director
    Red Canary 2019 - Nov 2019
    Denver, Colorado, Us
    Led the highly successful relaunch of Red Canary's automation/SOAR functionality.Red Canary is a security operations ally to organizations of all sizes. We arm customers with outcome-focused solutions that can be deployed in minutes to quickly identify and shut down attacks from adversaries.
  • University Of Denver
    Adjunct Faculty Instructor, Executive Mba Program
    University Of Denver 2015 - Present
    Denver, Colorado, Us
  • Mendr
    Co-Founder, Chief Product Officer
    Mendr 2017 - 2019
    Mendr connects you directly to photo editing pros so you never have to edit your own pics again.
  • Adtech Meetup
    Co-Founder
    Adtech Meetup 2013 - 2018
    Denver,, Co, Us
    A vibrant community of over three thousand individuals passionate about connecting brands and consumers online. The mission of our Meetup is to build awesome relationships, discuss great ideas, and educate the AdTech community and have fun while doing it. Attendees include industry observers, developers, employees at AdTech companies, agencies and other digital marketing companies.
  • Zvelo, Inc.
    Vp Business Development & Strategy
    Zvelo, Inc. 2015 - 2017
    Greenwood Village, Co, Us
    - Crafted and executed strategic plan to expand presence in the AdTech market- Sold multiple data products into the IoT Security, Network Security, AdTech, and Mobile Subscriber Analytics industries- Expanded existing customer commitments and landed new ones around the globe (including several of the company's largest AdTech customers)
  • Altitude Digital
    Vp, Rtb/Programmatic & Demand
    Altitude Digital 2013 - 2015
    Denver, Co, Us
    An experienced digital advertising executive with a background in video, display and RTB/programmatic focused on bringing demand to Altitude Digital in a big way.
  • Attract Media Group, Ltd.
    Founder
    Attract Media Group, Ltd. 2013 - 2014
    Helping companies make sense of the RTB/Programmatic online advertising world. Worked with clients such as Altitude Digital, Federated Media / Lijit, Digital First Media / Denver Post / AdTaxi, and IDInteract to name a few. Areas of expertise:STRATEGIC CONSULTING: Business planning & new market strategies PRODUCT DEVELOPMENT: Feature analysis, market need, revenue projections, design/architecture GO-TO-MARKET PLANNING: Internal readiness, gap analysis, launch plans, target markets BUSINESS DEVELOPMENT: Recruiting new business, finding and launching new partnerships
  • The Trade Desk
    Gm Partners, Data & Integrations
    The Trade Desk 2012 - 2013
    Ventura, Ca, Us
    • Owned SSP relationships including Google, adap.tv, SpotXchange, BrightRoll, AppNexus, OpenX, Casale, PulsePoint, Rubicon, Yahoo!, & PubMatic. • 3rd party data strategy – prioritized, contracted and launched data suppliers• Worked closely with customers who had integration needs to structure effective solutions• Internal management - employed strategies to foster connection between sales, ops, account managers and engineering• Crafted video go-to-market plan – identified SSP’s, built partnerships, negotiated contracts, facilitated integration, trained account management and ops teams
  • Patient Education Systems
    Vice President, Technology And Support
    Patient Education Systems 2009 - 2012
    • Built and deployed operational strategies and repeatable processes.• Provided operations and strategic product direction – bringing the company from 0 to 120+ paying customers. • Developed patent pending product and crafted successful launch• Built and grew a solid Support team - cross-trained to provide top-notch remote support, hardware staging and physical installations.• Founding team member – named inventor on patent pending technology.• New product launch – led hardware, software, video, and reporting development.• Business plan authoring, strategy development and financial modeling.• Ongoing successful negotiations with a myriad of vendors saving the company precious capital.
  • Fair Isaac
    Account Executive
    Fair Isaac 2008 - 2009
    Bozeman, Montana, Us
    • Employed highly effective consultative sales approach to find, engage, and win new customers and harvest repeat business.• Provide critical thought leadership to drive strategic sales opportunities in large, enterprise accounts where long sales cycles could potentially stall deals.• Utilized internal personal network to assemble cross-functional team aimed at addressing all client needs from sales through delivery.
  • Fair Isaac
    Senior Sales Engineer
    Fair Isaac 2005 - 2009
    Bozeman, Montana, Us
    • Named inventor on a Fair Isaac patent pending for work done integrating business rules and optimization.• Lead technical sales efforts for large, enterprise accounts (Target, Toyota, Sun Microsystems, Farmers Insurance) and provide thought leadership to account strategies.• Superior business and technical skills with the ability to communicate at all levels throughout an organization.• Proficient in all aspects of role from delivering differentiating product presentations and custom demos to managing technically challenging proof of concepts and pilot engagements.
  • Xaffire
    Director, Technical Sales
    Xaffire 2004 - 2005
    Us
    * Provide thorough pre and post sales support; responsible for technical discovery, demonstration, proof-of-concept/trial, installation, training and the sales to service hand-off.* Formulate product direction as a key technical liaison between customers and engineering, product management, and sales/marketing teams.
  • Executive Intelligence
    Client Services Director
    Executive Intelligence 2001 - 2003
    * Launched SaaS product offering; involved with all aspects of effort including database design, web server, application server, data collection, reporting, site design & usability, security, user management, DNS architecture, hardware, and 3rd party software evaluations.* Directed high-profile Qwest data mining project analyzing their pricing, revenue, billing, and order fulfillment/provisioning data – gave them access to millions in long-distance revenue.* Created 360-degree view of customer data by connecting disparate databases promoting one-stop analysis.

Cordell Baanhofman Skills

Start Ups Enterprise Software Product Management Business Development Strategic Partnerships Cross Functional Team Leadership Online Advertising Solution Selling Selling Entrepreneurship Management Sales Account Management Team Building Sales Process Integration Marketing Product Development Go To Market Strategy Business Strategy New Business Development Sales Operations Pre Sales Value Propositions Business Planning Innovation Display Advertising Cloud Computing Mentoring Of Staff Online Video Advertising Digital Video 1031 Exchanges Consultative Selling Demand Side Platform Executive Management Data Center Strategy Real Time Bidding Digital Marketing Saas

Cordell Baanhofman Education Details

  • University Of Denver
    University Of Denver
    Business Administration
  • Colorado Christian University
    Colorado Christian University
    Business And Computer Information Systems

Frequently Asked Questions about Cordell Baanhofman

What company does Cordell Baanhofman work for?

Cordell Baanhofman works for Red Canary, A Zscaler Company

What is Cordell Baanhofman's role at the current company?

Cordell Baanhofman's current role is GM, Microsoft Strategy, Product Team.

What is Cordell Baanhofman's email address?

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What is Cordell Baanhofman's direct phone number?

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What schools did Cordell Baanhofman attend?

Cordell Baanhofman attended University Of Denver, Colorado Christian University.

What skills is Cordell Baanhofman known for?

Cordell Baanhofman has skills like Start Ups, Enterprise Software, Product Management, Business Development, Strategic Partnerships, Cross Functional Team Leadership, Online Advertising, Solution Selling, Selling, Entrepreneurship, Management, Sales.

Who are Cordell Baanhofman's colleagues?

Cordell Baanhofman's colleagues are Jacob W., Chance Morgan, David Uxa, Lauri Petrocelly, Zachary Nichols, Adam Sweet, Dominic Heidt.

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