Corey Brown Email & Phone Number

New York, NY, US

Leuven, BE

St. Louis, MO, US

• Oversee Bud Light, Bud Light Seltzer and Bud Light NEXT paid, owned, and earned digital and socialworkstreams, ecommerce, influencer management, data and CRM, merchandise, and content production
• Deliver go-to-market plans for new beer and hard seltzer propositions; over 10 product launches ’20-22
• Engineered brand’s entry into Web3.0 with launch of Bud Light NEXT NFT Collection at Super Bowl, selling out and generating $4.5M in revenue
• Orchestrated multiple Super Bowl launches and war rooms, including Bud Light Seltzer Hard Soda/GuyFieri, Bud Light NEXT, Bud Light Seltzer Lemonade, and Bud Light Legends, the #1 most talked about Bud Light initiative.
• Led brand to YoY increases in earned media, social conversation, engagement, while growing digital ROI 8%
• Awards:o The One Show – “The Bud Light Heinicke Deal” “Bud Light Summer Stimmy”, 2x Bronze Pencil, 4x Merito Cannes Lions – “The Bud Light Heinicke Deal”, Shortlisto Effie Awards – “Dude with Sign Super Bowl” “Seltzer.

St. Louis, MO, US

• Headed digital brand teams across Hard Seltzer, Wine, Spirits, and Non-Alc portfolios and 6 individualbrands, managing digital paid media, creative, and earned media
• In response to COVID-19, redesigned and accelerated ecommerce strategies yielding 300% growth YoY
• Launched Cutwater Spirits’ first-ever national brand campaign and Super Bowl initiative

St. Louis, MO, US

• Co-Founded internal agency draftLine as organization’s 2nd hire, leading Strategy and Project Management functions; established agency team structure; recruited and hired diverse team of 85+ team members
• Led 12-person team of brand strategists and creative strategists executing all consumer-facing paid, owned, and earned digital creative leading to increases in social conversation, engagement, and digital ROI across.
• Optimized agency-brand workflows to sync insights and social listening with creative production andmeasurement for more impactful, real-time, culturally relevant work across brands, producing over 50% of Marketing.
• draftLine named “Top 5 Global In-House Agency” by The One Show

New York, NY, US

• Established company’s first global creative platform and associated media strategy across awareness,acquisition and member lifecycle touchpoints
• Drove digital awareness and growth acquisition media investment decisions globally
• Conducted audience segmentation research with a focus on SMB; developed and implemented action plan to optimize marketing activity and maximize consumer LTV
• Partnered with regional marketing leads to execute localized media plans and creative productions

New York, NY, US

• Account and strategy lead for Bud Light for 3 years; oversaw NFL and Super Bowl campaign initiatives,Summer music festival digital strategy, Bud Light All-Stars esports initiative, and led communication efforts with.
• Constructed the brand repositioning and relaunch strategies of two Diageo brands, including VBBP and brand purpose definition, media, creative, influencers, and ecommerce strategy.
• Developed creative, media, and measurement plans across all major social platforms, YouTube, and OLV.
• Clients: Anheuser-Busch, Bud Light, Diageo, PepsiCo, Mountain Dew, NFL, New York Jets, Brooklyn Nets, Barclays Center, Major League Soccer, FOX

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

Rockaway, NJ, US

Executed national grassroots marketing campaign for 2012 U.S. Army All-American Bowl and Eastbay Youth Bowl. Served as media relations liaison at Selection Tour events. Facilitated media interviews and generated media exposure for events. Activated corporate sponsorships for sponsors including the U.S. Army and American Family Insurance. Maintained social.

Rockaway, NJ, US

Activated corporate sponsorships and managed VIP hospitality for Football University Top Gun clinic. Sponsors included the U.S. Army, Gatorade, Adidas, Eastbay, and the National Collegiate Scouting Association.

US

Implement sports marketing and sports communications initiatives. Compose, edit, and distribute press releases. Pitch sponsorships for the National High School Coaches Association (NHSCA). Manage Waterbucket Media Facebook page and track user traffic and behavior. Sell commemorative bricks for construction of the Larry Holmes Statue. Generate publicity for.

Philadelphia, PA, US

Assisted in public relations, marketing, and community relations departments. Compiled press clips from online sources, drafted press releases, transcribed player interviews. Executed team marketing campaigns. Sold memberships to the Junior Flyers Club and pre-order NHL All-Star Game jerseys. Managed and archived charitable donation requests.

US

Prepared and distributed an extensive daily newsletter to NJSEA Board of Commissioners, NJSEA Senior Executives, and horse racing officials. Implemented strategic communications plan utilizing online social networking platforms. Met with notable executives in the sports and entertainment industry from the NY/NJ area.