Area Account Manager / New Market Development - Regional Craft Brewery
Florida Beer Co
Cape Canaveral, Fl
Provided leadership and direction for sales, marketing, business development, and account management of sales and service of beer brands within wholesale network across Florida with sales to retail restaurants, bars, hotels, stadiums, airports, and trade channels of convenience stores, supermarkets, chains, and other independents.Key Accomplishments:• New Market Development – Spearheaded sourcing and development of major wholesaler networks in new markets in states of Delaware, Maryland, North Carolina, South Carolina, Georgia, Alabama, and Tennessee. Led development and introduction of strategic branding and marketing plan to rollout programs in new states with oversight of staffing of marketing managers, sales and marketing initiatives, and successful introduction of beer brand programs.• Client Liason – Established and nurtured key contacts with business owners, beverage buyers, and wholesaler’s management and staff to optimize client relations for long-term retention.• Distributor Management – Cultivated and managed distributor relationships, developed and implemented distributor incentives and targets, established sales volume goals, trained wholesaler personnel, and delivered POS throughout network. Manage wholesaler meetings and act as liaison for any communications or issue resolution.• Inventory Management – Monitored inventory to ensure adequate supply for operational efficiency.• Program Management – Led implementation and management of off-premise chain programs for major chains including Publix, Winn Dixie and Total Wine.• Special Events – Hands-on leader for participation in tastings and samplings at venues, attendance at major regional, national and state festivals as well as events throughout Florida.